A3 Communications

If you've been in PR or tech journalism for 20 years or longer, this post will put a smile on your face: 'From snail mail to QR codes: how has PR changed since 2003?' a3.ax/UwVdq #A3is20 #StoragePRSpecialists

A new episode of the #A3Podcast is out today! Independent analyst John Abbott shares his thoughts on start-ups, the people behind the products, and why speaking directly with founders matters. Listen now: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

AI infrastructure is forcing organisations to rethink their data centre strategy. Power availability, advanced cooling, resilience and scalable, high-performance data storage are now critical priorities. Learn more: a3.ax/TjDan #StoragePRSpecialists #AI

Specialist PR delivers specialist results. Deep industry knowledge. Stronger media relationships. Sharper stories. Why settle for generalist PR? Find out why focus matters: a3.ax/nUjeQ #StoragePRSpecialists #A3Blog

Out tomorrow! Independent analyst John Abbott joins the #A3Podcast to discuss start-ups, product-led thinking, and getting insights straight from the people building the business. Don't miss it: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

The AI boom is a debt-fuelled infrastructure bet, with neoclouds investing billions ahead of proven demand. Storage matters too: AI needs both compute and data infrastructure. The risk? Overcapacity and inadequate returns: a3.ax/FyAVr #StoragePRSpecialists #AI

“I tend to find the really product-focused people more useful.” Independent analyst John Abbott explains what he values when speaking with start-ups. Hear the full conversation on the #A3Podcast: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

Marketing a #StartUp? It might feel like climbing a mountain. But what if you had a map? In our guest blog, Sabo Diab from Krystal Eight shares ideas to help start-ups navigate the marketing challenge with confidence: a3.ax/BQYmQ #StoragePRSpecialists #A3Blog

Today is the day of the dead and we remember those who are no longer with us: Comdex, CeBIT, SNW, the floppy disk, punch cards and many more. #A3Cartoon #StoragePRSpecialists

Andrea Mauro, vinfrastructure: “Technology Live! provides always good insight on how technologies and products can solve real world problems.” #A3TechLive #StoragePRSpecialists

Cyber resilience is about more than technology. Trusted partnerships, secure data storage and shared responsibility all play a vital role in helping organisations anticipate, withstand and recover from cyber threats: a3.ax/sYahi #StoragePRSpecialists #CyberResilience

Is your outdated archiving strategy worthy of cold storage and giving you the chills?😱 Happy Halloween everyone! #A3Cartoon #StoragePRSpecialists

“I would always be interested in chatting to start-ups as early as possible.” Independent analyst John Abbott on why early conversations matter. Hear more on the upcoming #A3Podcast: a3.ax/JmyXD #StoragePRSpecialists #PublicRelations #PR

ISG research highlights how AI is driving IT infrastructure demand. Beyond compute, AI needs scalable, high-performance data storage to handle the explosion in data: a3.ax/kpjiT  #StoragePRSpecialists #AI

Today, A3 Communications, the #DataStorage industry PR agency, celebrates 23 years! Back in 2003, Fibre Channel was all the rage, and Gadzoox was acquired for $5.8m. A huge thank you to everyone who’s made the journey so much fun. Here’s to the next 23! #StoragePRSpecialists

AI is raising the bar for data storage. GartnerIO 2026 puts AI-ready infrastructure, scalability, resilience and cloud cost optimisation in focus. Is your storage ready? a3.ax/FnHYF #StoragePRSpecialists #AI

As 2026’s IT infrastructure conference season continues, data storage remains central to the conversations shaping tomorrow’s AI-ready infrastructure: a3.ax/AnXUk #StoragePRSpecialists #AI

News embargoes, when done well, can really enhance an organisation’s PR plan. They also enable journalists to write a more in-depth story and publish it on the day the news goes live. See more about this on our blog: a3.ax/fsZFj #StoragePRSpecialists #A3Blog

Paul Speciale, Scality: "Technology Live! gives us one opportunity in a single room with 20 people that really know our industry inside and out. We can use that as a wonderful way to communicate with them and get all the feedback that we need." #A3TechLive #StoragePRSpecialists

The 2026 OCP Summit showcased how AI is driving advances in data-centre storage, from high-bandwidth flash to connectivity and archival technologies. Open standards remain key to building more efficient, scalable infrastructure: a3.ax/QpVvU #StoragePRSpecialists #AI

Quantum leap! Toronto researchers have identified octupolar magnetism in a quantum material, opening new research directions for magnetic data storage and unconventional quantum states. Dive in, learn more: a3.ax/McyLs #StoragePRSpecialists #NextGenDataStorage