ACES APEX

ALT t’s a new era—in so many ways and for everyone on our planet. I’m a realist and I’ve embraced this new era. In this first of many to come “Letter from the Editor” as the editor-in-chief of OnChain Magazine, I’m going to try and frame why and how I founded OnChain Media+Entertainment. I’m also happy to have a conversation with you about it any time. Just reach out. I’m sure we can learn from each other. Conversations can do that. The short answer to “why” is: provenance, authentication, royalties, and the tools and protocols now available to benefit both creators and audiences simultaneously....What is the common thread that all of these compression and platform technologies rely upon? Content. We’ve all heard “Content is King” however, in this era I believe it’s really a three-legged stool: creators, content, and context. I’ve been remarking for years at speaking engagements: “Content drives engagement. Content drives decision-making. Content drives revenue,” and I stand by that.