Africa Global PR Week is a Dynamic Platform Shaping the African narrative and Elevating the Continent’s Voice on the Global Stage #BeyondConversations
Kenya, Nairobi
Joined February 2025
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To everyone who came, showed up, contributed, challenged ideas and leaned into the conversations at Africa PR Week 2026; Thank You.
Thank you for being part of the room.
Thank you for bringing your experience, your perspectives, your questions and, most importantly, your willingness to engage in the conversations shaping the future of PR and communications in Africa.
Because Africa PR Week was never just about gathering professionals in one place.
It was about what happens when the people shaping Africa’s stories come together to ask better questions, challenge old narratives and imagine what comes next.
Across the summit, we heard bold ideas. We debated the role of communications in a changing Africa. We explored influence, reputation, technology, culture and the responsibility that comes with telling Africa’s story to Africa and to the world.
And if you weren’t in the room this time, consider this your reminder:
You really don’t want to miss the next one.
Africa’s narrative is being shaped right now. The people shaping it are already at the table.
See you at Africa PR Week. 🇰🇪🌍
Africa’s narrative is ours to shape, but we cannot do it alone. 🌍
For Benson from @NativeMediaTR , one thing stood out: a room filled with people who are not only passionate about Africa’s future but are also confident, informed and ready to contribute to shaping it.
His message was a timely reminder that it's time for Africa's PR and communication professionals to come together, shape our narratives and tell our stories collectively.
The question is, how do we move from sharing conversations to building a stronger, more united voice for Africa?
#AfricaPRWeek #AfricaPRWeek2026 #AfricanNarrative #PublicRelations #StrategicCommunications #Africa
Africa must move from simply being represented to representing itself.
From owning our narratives and communicating Africa’s real progress, to building trust and using AI responsibly. The speakers reflections reinforce an important truth: PR is a strategic force for shaping reputation, influence and the future of Africa.
We are proud to see our leaders contributing to conversations that challenge, inspire and advance the communications profession across the continent.
Africa has stories worth telling. And we must be the ones telling them.
Africa Global PR Week 2027 is here.
We are building the premier destination for every communicator on the continent. This video is just a snapshot of what happens when we share one room, and the best is yet to come.
Be part of the story in Nairobi, June 2027.
Registration is now open. Secure your Super Early Bird tickets for Africa Global PR Week 2027.
🔗africaprweek.com/tickets?utm…
If Africa’s markets are among the best performing in the world, why is global capital still hesitant?
For @ericasuma of @kenyanwalstreet , the gap comes down to education and awareness. Speaking on a panel at Africa PR Week, Eric pointed out that some African markets are up by 30 to 40% over the past year, against roughly 10 to 15% for the S&P 500. Yet many global investors still see risk first when they look at the continent.
Risk exists in other regions too, and money still flows there. The real question is how the return measures up against the risk. Answering it takes good data and intelligence, and investing in these markets also has to become easier.
That makes this a communication challenge as much as a financial one. The opportunities are there, and our work as communicators is to help the right people see them clearly.
#AfricaPRWeek #AfricaPRWeek2026 #AfricanMarkets #Investment #BeyondConversations
We talk about Africa’s story a lot.
We say the narrative has to change. That the world should stop telling it for us. That we are more than the headlines written about us.
But after Africa Global PR Week 2026, one question stayed with us: do we actually believe it? Enough to do the work?
The answer that kept coming back in those conversations was simple: narrative doesn’t change on a stage. It changes at our desks. It changes in the press release you write next week. In the spokesperson you put forward. In the photo you pick for the campaign. In whether the African founder, scientist or farmer in your story gets to speak in their own words, or gets spoken about.
Every communicator on this continent holds a piece of Africa’s story. In a bank, a ministry, an NGO, a startup, an agency. The question isn’t whether the narrative will change. It’s whether we will be the ones who change it.
Tell us: what’s one story you’ll tell differently this year?
At Africa PR Week, a question many in our industry struggle with was asked. How do we keep a country attractive, both for investment and as a place to live, without losing our honesty? That means admitting it when something goes wrong, and being bold enough to point out what is going right.
When you work on a nation’s brand, you are responsible for that brand and everything that follows from it. That means staying well informed, working from current information and telling the truth, including the good news that rarely makes the headlines.
Jimmy pointed to Nigeria’s work to correct myths about its people as one example. Some people do wrong, but there are also people who do good, and the good deserves attention.
The same is true for the continent. The world still too often sees Africa through stereotypes of poverty and charity. Our development challenges are real. So is our ability to invest in and build our own continent. Telling that story honestly is how it earns the credibility it deserves.
Criminal hackers have shut down your systems. The business can’t function.
Customers are complaining on social media, journalists are asking questions, and your communications team has to respond, fast.
At Africa Global PR Week 2026, delegates had to handle exactly that.
In a live simulation led by @Polpeo co-founders and co-CEOs @tlittleton and @katehartley , teams managed the crisis as it broke and spread across public and internal channels. Every new development shifted the situation. Teams had to agree a position, coordinate across roles and keep their response consistent as the pressure built, and they saw how different approaches could change the narrative as it unfolded.
Crisis plans tend to read well on paper. The gaps show when the story moves faster than the team. This session gave professionals the chance to find those gaps in a safe room, before a real incident finds them first.
Thank you, Polpeo, Tamara and Kate, for one of the most hands-on sessions of the summit.
When did your team last rehearse a crisis, rather than just plan for one?
#CrisisCommunications #PublicRelations #ReputationManagement
The PRISMS Summit 2026 is under way in Johannesburg.
Over two days at the Indaba Hotel, @PRISA_Africa (Public Relations Institute of Southern Africa) is bringing communicators together under the theme “Kaleidoscope: Patterns of Impact Across Past, Present & Future”.
The programme takes on the questions shaping our profession right now: trust and ethics, reputation in the age of deepfakes, what AI means for agencies and graduates, credible ESG storytelling, and how to prove PR’s value. Tomorrow, PRISA and PEAR unveil The Impact Barometer, a new way to measure communication impact.
#PRISMS2026 #PublicRelations #AfricanPR #Communications
If we don’t tell our own stories, who will tell them for us?
For @Magnustemi1 , owning Africa’s story starts with being intentional about the stories we choose to tell and being proud of them.
Temitope uses Nigeria as an example, pointing to Nollywood, the music scene and the wider creative sectors. Across the continent, talent in film, entertainment and other fields is doing well. Yet only a fraction of that reaches the world, and the bad news too often overshadows the good.
The good things are happening. As communicators, our job is to tell those stories often enough, and with enough credibility, that they become part of how Africa is known.
That is the work we want our community to take forward from the summit.
#AfricaPRWeek #AfricaPRWeek2026 #AfricanNarrative #BeyondConversations
Who gets to tell Africa’s story, and what do we want the world to see?
At Africa PR Week, we questioned how our continent is portrayed, explored what AI means for our profession and celebrated the African talent and achievements that deserve more attention.
The conversations carried from the stage to the tables. Between sessions came new introductions, shared laughs and the photos we’re now looking back on.
Running through it all was a shared responsibility: to tell Africa’s stories with the knowledge, care and confidence they deserve. Bringing people from across the continent together gave that conversation depth, different perspectives and plenty of energy.
What’s one story about Africa you wish more people knew? Share it with us in the comments.
#AfricaPRWeek #AfricaPRWeek2026 #AfricanNarrative #BeyondConversations
What does innovation look like in someone’s everyday life?
During a panel at Africa PR Week, Sarah Gooding , Managing Director at WE Communications @WEcomms , made the case for telling technology stories through the people whose lives they touch. Understanding the impact means going into communities, hearing people’s experiences and giving those experiences room in the story.
For communicators, this asks us to follow a launch beyond the announcement. A product’s purpose becomes clearer when we understand how someone uses it, what it helps them do and what challenges they still face.
It also requires attention to place. Different communities have different priorities, and those details deserve to shape the stories we tell across African markets.
At Africa PR Week, we believe documenting progress includes making its meaning visible in people’s everyday lives. Their experiences give substance to the claims organisations make about their work.
Whose experience could help you tell a fuller story about your organisation’s impact?
#AfricaPRWeek #AfricaPRWeek2026 #HumanStorytelling #StrategicCommunication
Africa PR Week retweeted
Changing how Africa is seen also asks us to examine how we see ourselves.
During @EliudKipchoge fireside chat at Africa PR Week, @DatariLadejo asked how we can shift mindsets when distrust and fixed perceptions of Africa are already part of the conversation. What could communicators learn from the mindset that helped him become a champion?
Kipchoge’s response centred on belief and persistence. He pointed to the talent within our communities, particularly young people in technology and sport, and urged us to keep telling the truth about Africa with confidence.
For our profession, that begins with the assumptions we bring to our own work. Those assumptions influence which stories we pursue, whose achievements we recognise and what we consider possible for the people we represent.
We have a part to play in making progress visible. That means documenting achievements with care, explaining why they matter and giving people reasons to believe in what is being built here.
The confidence we want others to have in Africa should also be evident in the attention we give its people and their work. Kipchoge’s call was to keep doing that work, even when changing perceptions takes time.
What African achievement has changed your own sense of what is possible?
#AfricaPRWeek #AfricaPRWeek2026 #AfricanNarrative #BeyondConversations
Africa PR Week retweeted
Congratulations!
We are proud to celebrate Daniel Owor’s appointment as Communications Officer in Uganda’s Office of the Prime Minister, where he will support the Uganda Development Response to Displacement Impacts Project (DRDIP II).
Daniel is an alumnus of our Master of Arts in Digital Journalism (MADJ) programme, class of 2024. Reflecting on his time at GSMC, he shares that the programme strengthened his skills in storytelling, digital media, research and audience engagement. It also taught him to approach communication strategically and value the responsibility that comes with informing the public.
We join in congratulating Daniel on this milestone and wish him success in his new role.
Changing how Africa is seen also asks us to examine how we see ourselves.
During @EliudKipchoge fireside chat at Africa PR Week, @DatariLadejo asked how we can shift mindsets when distrust and fixed perceptions of Africa are already part of the conversation. What could communicators learn from the mindset that helped him become a champion?
Kipchoge’s response centred on belief and persistence. He pointed to the talent within our communities, particularly young people in technology and sport, and urged us to keep telling the truth about Africa with confidence.
For our profession, that begins with the assumptions we bring to our own work. Those assumptions influence which stories we pursue, whose achievements we recognise and what we consider possible for the people we represent.
We have a part to play in making progress visible. That means documenting achievements with care, explaining why they matter and giving people reasons to believe in what is being built here.
The confidence we want others to have in Africa should also be evident in the attention we give its people and their work. Kipchoge’s call was to keep doing that work, even when changing perceptions takes time.
What African achievement has changed your own sense of what is possible?
#AfricaPRWeek #AfricaPRWeek2026 #AfricanNarrative #BeyondConversations