ALT Cartoon shows an airport luggage conveyor belt with suitcases going around, and a sign on the wall that says: ‘Welcome to the comms conveyor belt, by HelReynolds’. Most suitcases have 'task' written on them and the front ones say: 'big deadline'; 'very fiddly task (takes longer than you think); and 'last minute request'. Person at the front holds a bag that says 'yet another task!!) and looks a bit overwhelmed as they stack their trolley with suitcases.

ALT My crappy handwriting on paper: ‘Start where you are. Use what you have. Do what you can.’

ALT Pie chart: ‘Time spent at work’. Big chunks of pie: IT problems; crisis situations; Last minute requests; unreasonable demands; Pointless meetings; Favours that aren't actually my job; Work I pull out of the bag like a magician. A tiny slither of pie: Planned activities according to our strategy; Space to think; A proper lunch with colleagues where we laugh

ALT Cartoon: college chat over a coffee. Woman says: "Our TikTok strategy is to share content that entertains, fascinates or satisfies our audience". Man replies: "But what will we do with our boring content?"

ALT Cartoon: COMMS TRANSLATOR What we say v. What we mean Woman with speech bubble: “I need you to help manage my work/life balance” My job means I spend all my time on socid media + that is why I hate people + life. Woman with speech bubble: “l'll put that on my to-do list” Sweet Jesus, do you think I haven't got a zillion more important things to do? Man with speech bubble: “A poster night work but maybe we can help with more ideas” How many more times, Alan! "We need a poster" is not a bloody brief. Person with speech bubble: “Let's dig a little deeper on who you'd really like to reach.” "The general public" is not a realistic audience you absolute nincompoop

ALT The Comms Unicorn Flies over chaos Poos insights Sweats engaging content

ALT Office scene: a woman and her boss. “I want a bonus and I want a unicorn”. Boss says: “be realistic”. “OK. I want comms to be treated as a strategic function, not a postbox.” Boss: “What size unicorn so you want?”

ALT Week 1: wow! Exciting, I can't wait to work on this. Week 2: Don't need to do this for ages. Week 3 and 4 (as the deadline approaches): Procrastination and avoidance. Week 5: ARGHHHHHH@ Got to get it done in 20 minutes!

ALT Cartoon: woman cries at laptop. She’s surrounded by piles of papers and documents. Ones you can see say: Always-on culture Last minute requests Can't switch off People pleasing No priorities Underestimated time a task needs Perfectionism

ALT Cartoon of two people chatting. One says: I’m a fab hand at Instagram, I reckon I could do your job. The other says: Oh, you've got skills in copywriting, strategy, photography, marketing, media relations, analytics, video-making, advertising, crisis management, content curation, sector Knowledge, customer service, evaluation, dealing with demanding colleagues, nonstop learning, graphic design, psychology and community management, have you? The other one says: Err…