Digiday

Amazon’s shopping agent now takes orders by text message and the thread where those orders get placed will carry ads. buff.ly/RLOanaa

As media orchestration becomes more automated, it creates a paradigm shift for marketers. Partner insights from CMI Media Group. buff.ly/02rhmTk

A recap of the sessions and insights coming out of Digiday's Fall Media Buying Summit, which centered on AI's impact on the media agency world. buff.ly/EQSxpbj

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities. buff.ly/CsvjuOV

Ad tech’s winners and losers emerge as CTV growth masks open-web struggles. buff.ly/u6r2q97

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform's pivot. buff.ly/7PyevuP

This WTF guide, sponsored by Grocery TV, explores how marketers are reimagining in-store retail media to engage consumers inside the grocery store. buff.ly/hp2V1o3

In the wake of LiveRamp’s acquisition by Publicis, some marketers are auditioning alternatives to the identity graph company. buff.ly/OD4FP8x

Interoperability can give agencies greater flexibility and control, but only when the right tech partners are in place to make AI work effectively. Partner insights from Nexxen. buff.ly/Io9QMxS

The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in. buff.ly/i7btvQ6

The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead. buff.ly/bWgi7gF

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation. buff.ly/Ex5WGCv

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising. buff.ly/f732Jw5

This WTF guide, sponsored by Wurl, explores how CTV advertisers are driving positive attention and improved performance across the entire funnel by aligning creative with relevant onscreen context through scene-level targeting. buff.ly/kCzHtsy

Join this masterclass on Nov. 5 as experts from Cint, CMI Media Group and iSpot share practical strategies to maximize CTV performance ahead of 2027’s buying windows. Partner insights from TripleLift. buff.ly/H2mgg97

DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement. buff.ly/Qvwc1ia

DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings. buff.ly/zVITdwX

Now that Publicis has closed its acquisition of LiveRamp, marketers have a decision to make. buff.ly/jVxIqtX

Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why. buff.ly/PJKZCRU

This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series. buff.ly/7Y07Ezw