Your brand is bleeding. I stop it. $9.8B built. 2X bestselling author. Daymond John calls it "Genius." Anti-bland everything. Weekly intel below 👇
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Joined August 2009
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Anyone who says branding isn't important, remind them of this:
Liquid Death raised $125 million.
A brand built on a rebellious attitude, fun, and having an unmistakable voice in the water space.
Then remind them of this:
Liquid Death is just "canned water."
The Three Words That End Every Price Negotiation davidbrier.substack.com/p/th…
Today's newsletter #167: "Your retention rate is lying to you" is coming this morning. Subscribe to get it and stay in the loop on everything I'm creating.
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Elon Musk Didn't Invent It. Tomorrow I'll Show You Who Did. davidbrier.substack.com/p/el…
My next newsletter "#165: When the customer asks for a discount " is coming tomorrow. Subscribe to get it and stay in the loop on everything I'm creating.
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🤖 Made with AI
The Real Threat Isn’t AI. It’s the Part You Gave Away. davidbrier.substack.com/p/th…
David Brier | The Brandfather retweeted
Jim Rohn: "All you have to do is work harder on yourself than you do on your job."
Stop waiting for things to change around you. Become the kind of person things change for.
Your competition won't kill your brand.
The Corporate Blue Pill will.
That is the choice where executive teams mistake consensus for strategy. They sand down every sharp edge until the brand looks, sounds, and feels like beige wallpaper.
Just published: "#164: Apple sold 3 billion iPhones. Then killed it.". Check it out and subscribe to get everything I'm making.
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I just published "The Cannibalization Rule: Why Apple Just Attacked Its Own Empire" medium.com/@davidbrier/the-c…
New article: "Why I Stopped Trying to Keep Up, and Picked a Lane" medium.com/@davidbrier/why-i…
Just published "The 66% Rule Behind $9 Billion In Revenue" medium.com/@davidbrier/the-6…
Just published: "Special Bonus: National Book Lover's Day". Check it out and subscribe to get everything I'm making.
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Have you wasted money on expensive and useless marketing? Me too.
It's why I wrote today's brand new article. You'll either be laughing from relief or pissed at how you fell for these "gurus" who promised the world. Enjoy.
Just published: "#159: $50K later, zero strategy delivered". Check it out and subscribe to get everything I'm making.
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Branding gurus are downloading frameworks from the cosmos via Starlink during a juice cleanse.
Your competitors are stealing customers.
I wrote the field guide to telling the fakes from the real ones.
Drops in my newsletter tomorrow. Subscribe today.
risingabovethenoise.com/land…
My next newsletter, "#158: "Digest" is the kiss of death (and the 4 words that kill it)" is coming tomorrow.
Subscribe to get it and stay in the loop on everything I'm creating.
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Just published for all my coffee-loving friends:
"#157: You're known for one thing. Now you want to sell two." Check it out and subscribe to get everything I'm making.
david-brier.kit.com/posts/15… via @kit
David Brier | The Brandfather retweeted
Tom Cruise gives an inspirational speech while opening the FIFA #WorldCup final:
"So as we gather for one final chapter, let us celebrate a tournament that brought the world together. Let us celebrate each other. This is football. This is unity. This is greatness."
(via FOX)