EMARKETER

🗣️The wait is over...AI Search is here! Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow. See AI Search in action: emarketer.com/products/ai-se…

Shoppers are moving between retailer apps, social media, CTV, and AI assistants. This sponsored article by Instacart explores how connected retail media can help brands expand their reach and drive sales across the shopper journey: tinyurl.com/mryp26ed #RetailMedia

Chicago, we're just ONE WEEK away! ✈️ Next Thursday, we're bringing our top analysts together to discuss how #AI is reshaping brand visibility, the changing role of #socialmedia, and what #marketers should be thinking about next. RSVP: events.emarketer.com/Insight… #Chicago

B2B buying decisions are taking shape long before a lead enters the CRM. In this sponsored article, @LinkedIn's Greg Willis explores what the findings mean for B2B marketers and why paid and organic strategies work better together: tinyurl.com/bywd9be3

🛍️ In today’s podcast episode, we explore the three big questions surrounding #Walmart. Can it become a true fashion destination? Will its agentic initiatives give it an edge over Amazon? And more. 🎙️ Tune in: podcasts.apple.com/us/podcas… Made possible by AI Digital.

Which retailer’s data proves sales on connected TV (CTV)? Get the full picture in “5 Forecasts That Show Where Commerce Media Is Headed,” made possible by the Alliance for Audited Media. Download Now: tinyurl.com/ycxuaj9a

In a new EMARKETER report, created in partnership with Epsilon, learn the maturity curve reshaping marketing mix modeling and the double-edged promise of AI when it comes to trustworthy measurement. Get Your Copy: tinyurl.com/5n6au5wp #marketingmeasurement #MMM #AI

EMARKETER's analysts share their perspectives on how AI is changing consumer trust, what puts that trust at risk, and what marketers can do to earn and maintain it. Access the insights: cloud.emarketer.com/20261015…

What is an AI answer engine adding to your brand’s story? Nearly half of every response is comparisons, opinions, and recommendations nobody asked for, per Profound's analysis. Hear more of what its research revealed on November 19. Register Now: tinyurl.com/yc36w579

In today’s podcast episode, we explore the three biggest questions surrounding #Netflix. 🎙️ Listen wherever you get your podcasts, or watch on YouTube or Spotify: youtu.be/8yX79bfKYNQ Made possible by AI Digital.

Leaders from @gwidotcom and @StarcomWW joined the Behind the Numbers podcast to discuss the digital lives and lifestyles of everyone in the world. Watch the full episode: youtu.be/RQW5Q5xSR9g Made possible by Atmosphere TV

Google’s slowing ad growth and 10% stock drop have marketers asking questions about AI search. EMARKETER’s @nate_elliott explains why Google should separate AI and traditional search ad results. Hear more on Behind the Numbers, out Nov. 9. #Google #AISearch #earnings #podcast

We're just two weeks away from our Chicago Insights Tour, where EMARKETER analysts Stephanie Paterik, Blake Droesch, and Max Willens will discuss some of the biggest changes shaping brand building today. RSVP: events.emarketer.com/Insight… #Chicago #advertising #marketing #AI

In this sponsored article, AI Digital’s David Mainiero makes the case for hands-on learning and explains how the company’s new AI Innovation Center is helping marketers move beyond theory to practical experience. Read Now: tinyurl.com/2ccjjspd

🎃 From #FentyBeauty's mega livestream to #Rivian’s Ghostbusters Halloween Mode, which retailers made the most impactful moves in October? podcasts.apple.com/us/podcas… Made possible by Atmosphere TV

68% of US consumers would rather a brand know nothing about them than deliver a generic experience, according to new research from Braze. Learn more live on Nov. 2 in “Inside The Loyalty Gap: New Research on Consumer Expectations vs. Marketing Reality.” tinyurl.com/5n74v2y2

Partnership marketing is about more than affiliate sales. Adam Weiss, President of North America at Awin, joins EMARKETER’s Minda Smiley to discuss how brands can build trust, reach new audiences, and drive results through smarter partnerships. tinyurl.com/ycdysfr9

One trusted view. Greater confidence. By centering decisions around transparent, vetted, expert-led intelligence, EMARKETER gives organizations a common language for understanding the market. Learn more: cloud.emarketer.com/20261005…

🎙️ We welcomed Lindsay Sutton, SVP/Head of Marketing at Atmosphere TV, and Melissa Levy, President of Sparks, to today's episode of the Behind the Numbers podcast! Tune in as they explore why real life is becoming #marketing’s next big frontier: youtu.be/rbbesdPD6-I

Are brands focusing too much on attention and not enough on influence? In this new article contributed by Snap, explore what it takes to turn consumer attention into action. 💬 Read the full article: tinyurl.com/4u89b382

We asked five EMARKETER analysts for their perspectives on how #AI is changing consumer trust, what puts that trust at risk, and what #marketers can do to earn and maintain it. Access the insights: cloud.emarketer.com/20261015…