Google Flow

There are no shortcuts to great work. We built Google Flow with and for creatives as a tool to use, stretch, remake, and extend their own processes. And today, we are announcing a series of interactive virtual workshops to spotlight the craft behind modern creative workflows. Bring your talent. Bring your care. Long live the process. RSVP below.

Want to keep your characters consistent across scenes? Here is how to use Google Flow's character feature: 1️⃣ Click the Character button, prompt their look (or upload a reference photo), and give them a name. 2️⃣ Pick or customize a pre-built voice. 3️⃣ Type @ in the prompt box (or drag them in) to add them to your scene. 4️⃣ Select Omni 1.1 Flash and describe the action, like walking, jumping, or a dynamic camera sweep! Pro Tip: Generate a full-body shot including clothing and surroundings! This provides helpful context for consistent generation across images and videos. Head over to Google Flow and try the characters feature today!

For creative technologist Nishith Dayal, bringing the historic world of Chanakya to life meant blending deep historical research with cutting-edge tools. To choreograph massive battle sequences, Eleventh Door Studio turned to Google Flow to help them out. But technology alone didn't make the movie. Nishith leaned on historians, PhDs, veteran DOPs, and his own filmmaking practices, editing, lensing, and sound design, to shape the vision. AI didn't replace the process; it demanded even more dedication to get it right. Long Live the Process.

Great work doesn't always come from a single lucky prompt. It comes from the notebooks, the pivots, and the iterations in between. Sanchit Sawaria, Design Generalist on the Google Flow team, opens up his sketchbook and his Google Flow canvas to show how he creates. Long live the process.

"The real emotion, who needs to perform, what to say... this is all human given details." Director Gijo Uthuppu captured the authentic movements of Kalaripayattu for his film, Chekavar. His team brought those physical human movements into Google Flow. The result? A massive, historical epic built on a true collaborative partnership. AI can make magic with scale, but the soul of the story, the lensing, the emotion, comes entirely from the creator. Long Live the Process.

Bring your craft. Only a few more days until our Google Flow for Designers digital workshop on Oct. 26 @ 9AM PT. Led by Google Labs Design Generalist Sanchit Sawaria, this session investigates generative AI as an engine for true visual invention. RSVP here: goo.gle/flow-workshops

Guide your visual styles with images in Google Flow. Here’s how: First, upload or generate a video using Omni 1.1 Flash (landscapes and environments work best). Then, upload or generate a color reference image that has the palette you want. Match the style: Drag both your video and reference image into your prompt and write: "Adapt this video into the same color style of this image," using the @ symbol to directly tag your reference asset. Lock the details: To keep your scene consistent, add "keep camera motion and environment the same.” Give style-transferring a spin in Google Flow!

Have you experimented with the newest Nano Banana 2.1 model yet? It creates more natural-looking imagery, with significant improvements in visual design, editing and subject consistency. Image generation costs 0 credits in Google Flow. Try it out!

Bring your wildest ideas. Join our Hybrid Production | Filmmaking & Advertising digital workshop on Oct. 23 @ 9AM PT. In this session, Creative Director and Filmmaker Andrew Nethery shares how he pairs traditional live-action production with experimental, hybrid AI workflows for his latest short film, Nothin' Beats a Cheeseburger. RSVP here: goo.gle/flow-workshops

Halloween prep is officially underway. We’re reimagining the mundane chores that iconic spooky characters have to tackle leading up to the big night, all created with Nano Banana in Google Flow. Create your own and share them with us!

Create cinematic transitions in Google Flow. Here’s the workflow: Step 1: Prompt a scene detailing your character, environment, and movement. Once you find your favorite, ask your agent to bulk-generate 4 to 6 new images from different angles, like close-ups or low ground angles. Step 2: Switch the model to Omni 1.1 Flash. Type a prompt describing the action, then add a second sentence specifically detailing your transition style (like a fade, light blur, glitch, or fast zoom). Jump into Google Flow, test out your favorite transition style, and tag us in your creations!

Bring your vision. Our next digital workshop, Google Flow for Filmmakers, is on Oct. 16 @ 9AM PT. In this session, Director and Creative Technologist @bradleytangonan demonstrates how he used Google Flow to create his short film, Murmuray. RSVP here: goo.gle/flow-workshops