It was one for the ages in KONA today, as 4x IRONMAN 70.3 World Champion Taylor Knibb raced into the lead in the final mile to claim her first IRONMAN World Championship in 8:36:29. 🏆 #HOKA #FlyHumanFly

SAY HELLO TO YOUR 100K KODIAK CHAMPION, LOTTI BRINKS 🏆 100K. 10,000+ feet of elevation gain. 10:15:44 on the trails. And a little love from Atlas (Lotti’s dog) at every aid station. 🐾 That’s how you soar to the top. 🚀 #FlyHumanFly #HOKA

Chicago we are coming for you! Lace up. Pull up. Fly with us. 🪽 Check out everything happening race week in Chicago: hoka.visitlink.me/HHJI5N #LetsFlyChicago #HOKA

Learning to Fly, a new documentary about the world of elite ultra-marathon running with #HOKA athletes @walmsleyruns and Jessica Brazeau is out now on @primevideo. ​ Stream it today: primevideo.com/detail/0R1R3D…

Four. Time. World. Champion. 👑 Taylor Knibb claimed her fourth IRONMAN 70.3 World Championship title, crossing the line in 4:19:24. Historic. 🏆 #HOKA #FlyHumanFly 📸: @GettyImages for IRONMAN

Nothing left in the tank. 🥉 Congrats, Emily Schmitz, on an unforgettable podium finish in your first UTMB appearance. #HOKA #FlyHumanFly #LetsFlyChamonix

The race is unfolding across the Alps. 🏔️ #HOKA #LetsFlyChamonix #FlyHumanFly

The countdown is over and @UTMBMontBlanc is underway. The final race of the week is here, and the world's best trail runners are on their way around Mont Blanc. 🏔️ See you at the finish line. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly

First @UTMBMontBlanc start. ✅ First CCC. 👟 First podium. 🥉 Way to soar from Courmayeur to Chamonix, Hans. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly

Hans Troyer is in the hunt. 👀 Charging through #CCC and chasing the lead at @UTMBMontBlanc. #HOKA #FlyHumanFly #LetsFlyChamonix

SOARING THROUGH CCC 🪽

The weather isn't slowing this crew down. #HOKA athletes are flying through CCC. 🪽

A rainy start line and the @UTMBWorldSeries CCC® is off. 🌧️

The anticipation is building 📈

Lotti Brinks is holding strong at W4 and still working her way up 💪

Hans Troyer is maintaining his lead through El Dorado Creek (52.9), with more than half the race behind him.

Hans Troyer is still leading the charge through Devil’s Thumb (Mile 47.8) with Puppi, Bouillard, and Walmsley chasing.

Martyna Mlynarczyk and Lotti Brinks are running just a minute apart in a tight women’s field currently closing in on Last Chance (mile 43.3).

Four #HOKA teammates are in the top 15 through Red Star Ridge: 1. Martyna Mlynarczyk 2. Lotti Brinks 3. Honoka Akiyama 4. Ellaney Matarese

Four of our #HOKA athletes are leading the pack through the high country at @wser: 1. Hans Troyer 2. Vincent Bouillard 3. Jim Walmsley 4. Francesco Puppi