@isb

Founder @syftdata. Daily notes on GTM data, inbound and AI for B2B marketers and sales leaders. All puns intended.

syftdata.com
Joined March 2007
  • Tweets2.1K
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  • Followers432
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Imran
@isb15h
I run @syftdata and write about B2B go-to-market. Three things I post about: 1/ Buying behavior: how buyers actually research and decide (hint: before they talk to you) 2/ GTM data: what to measure, what to ignore 3/ Inbound and founder-led marketing, with the AI tools I actually use If you work in marketing, sales or RevOps, follow along. I'll keep it useful and occasionally funny.
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You either die a SaaS or live long enough to become a data company.
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300 B2B teams told @poyark and @majavoje which buying signals they actually act on: 📣 Content engagement: 52% 🌐 Website visits: 42% 🛠️ Product usage: 40% 🔄 Champion job changes: 28% 👔 Leadership changes: 24% 🧩 Tech stack changes: 14% Teams act on what's easy to see, but that's not always what predicts a deal. Which one is your team ignoring? (results from stateofb2bgtm.com)

The 2026 State of B2B GTM Report | Growth Unhinged × GTM Strategist | The 2026 State of B2B GTM...

Get the 2026 State of B2B GTM report by Kyle Poyar and Maja Voje: data from 300 B2B software and AI companies on the motions, channels, and tools working now.

stateofb2bgtm.com
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Imran retweeted
Imran
@isbOct 26
Most A/B tests I see are actually: A) Data B) Vibes
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The Anthropic Seven are like the Traitorous Eight who kicked off the semi industry. History always rhymes.
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Most A/B tests I see are actually: A) Data B) Vibes
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Imran retweeted
Imran
@isbOct 26
Companies spend heavily on marketing to get buyers’ attention, then make buyers do all the work. Find the pricing. Fill out the form. Explain their role. Describe their problem. At this point, the buyer should invoice us.
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The Meta Ads MCP with Advantage+ is a game-changer for B2B paid orchestration. All other ad platforms are asleep at the wheel sadly (cough, LinkedIn cough).
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Companies spend heavily on marketing to get buyers’ attention, then make buyers do all the work. Find the pricing. Fill out the form. Explain their role. Describe their problem. At this point, the buyer should invoice us.
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Those COVID years were pretty much UBI in tech and elsewhere.
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Most SaaS should look at open source dev tools companies for GTM 1/ buyers think 'I could build it in a weekend' 2/ extremely easy to get started via a free offering but very difficult to self-maintain infra 3/ word of mouth and community a big part of growth (devs are very hard to market to)
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A lot of folks pivoted from data selling into cybersecurity this week.
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Imran retweeted
Imran
@isbOct 23
A buyer asks AI to compare six vendors, then visits your pricing page. Your funnel calls this their first touch. But really, it’s your first touch. They, however, have been busy.
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So who's doing AEO for email?
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A buyer asks AI to compare six vendors, then visits your pricing page. Your funnel calls this their first touch. But really, it’s your first touch. They, however, have been busy.
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Imran retweeted
Imran
@isbOct 23
Overheard in SF: “The strategy has no supporting evidence, but the deck is excellent.”
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Overheard in SF: “The strategy has no supporting evidence, but the deck is excellent.”
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Imran retweeted
Imran
@isbOct 22
Can you believe that a third of decisions are made with vibes? What B2B marketing leaders based their last major decision on: 4% Analysts or desk research 9% Direct research with target buyers 13% Customer and sales feedback 21% Unclear from their answer 21% Internal performance data 32% Leadership or gut call 🌈 From @wynter_com
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When it comes to getting access, agents stop at nothing! You gotta admire the hustle.
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I have made it - the only follower count that matters. Should I quit while I am ahead?
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