Infotools

Research software now accounts for an estimated 41% of global insights industry turnover, according to Esomar's latest Top Insights Companies report...we explore what these industry trends mean for #insights teams. #mrx ap1.hubs.ly/H01t_Fc0

What could your team discover with more time to follow its curiosity? Join us at The Festival of NewMR’s Showcase Day for AI + Harmoni: Saving Your Curiosity for What Matters Most, presented by John Bird. ap1.hubs.ly/H01w9jQ0

Research software now accounts for 42% of the $164.5 billion global insights industry, according to Esomar's Global Market Research 2026 report. As investment in #mrx technology grows, what should #insights teams expect from their software? ap1.hubs.ly/H01t_NX0

In a recent article for the Insights Association, we explore what research teams should consider when evaluating AI-powered platforms, from handling complex tracking studies and weighting to verifying AI-generated answers against the underlying data. ap1.hubs.ly/H01t_z20

Silver Fern Farms used Harmoni to bring research from nine countries into one accessible insights ecosystem, helping teams compare markets, identify trends and apply a shared understanding of consumers across marketing, sales and product strategy. ap1.hubs.ly/H01sKwF0

Our guide to consumer data analysis and reporting software for FMCG organizations explores what to look for in a platform, from working with existing research data to simplifying analysis, reporting and sharing insights across the business. ap1.hubs.ly/H01r_fx0

How much valuable research data is sitting inside organizations, waiting to be used again? We explore this question in an article for @researchlive, covering how organizations can make better use of the data they already have. ap1.hubs.ly/H01q_kB0 #mrx #insights

New research from Ipsos puts five common beliefs about #advertising #insights to the test, using responses from more than 21,000 people. It’s a good example of what #mrx does best: take the things we think we know and see what the #data actually says. ap1.hubs.ly/H01q_jW0

Our "Discover" feature in Harmoni does critical analysis automatically. Select the group you want to understand, and Discover surfaces the data points that differentiate it, focusing on results that are relevant and statistically significant. ap1.hubs.ly/H01p_vS0

For the NZ Transport Agency Waka Kotahi (NZTA), Harmoni helps turn ongoing research data into reporting that can be updated and shared as new results become available. ap1.hubs.ly/H01p_tZ0 #mrx #insights #newzealand

Research software = 41% of global #insights industry turnover per @ESOMAR’s Top Insights Companies report. We look at what this tells us about the growing value of historical #mrx & how organizations can get more from work they’ve already paid for. ap1.hubs.ly/H01p9Cr0

Choosing market research analysis software can get complicated quickly. The feature list is only part of the decision. Our guide covers what to look for when evaluating market research analysis software. ap1.hubs.ly/H01nJGX0 #mrx #insights

Looking forward to seeing everyone tonight at the sold out RANZ Awards ceremony. The program received a record number of entries this year! We are a proud sponsor of the event, and member of RANZ. Good luck everyone! ap1.hubs.ly/H01n7ST0 #mrx #insights

It’s back-to-school season in many parts of the world, which makes the latest @Ipsos Education Monitor timely reading. The 2026 report looks across 31 countries at what people think young people are facing today & how education fits into their future. ap1.hubs.ly/H01m3jJ0

What happens after the software demo? John writes about this for the Insights Association, including the questions he thinks #mrx teams should be asking about AI, respondent-level data, trend continuity and tracing an answer back to its source. ap1.hubs.ly/H01m3gS0

AI was a big part of the conversation at The Research Society's Human Insights Conference in Sydney...we share some of the ideas that stuck, including a few that connect closely with how we're thinking about AI and research with Harmoni. ap1.hubs.ly/H01kZ8y0 #mrx #insights

Infotools' Andrea Mitlag shares some of what she heard at the Mumbrella Travel Marketing Summit in Sydney. She onsiders the #mrx questions behind it, including what travel brands might learn by looking across the studies & customer data they already have. ap1.hubs.ly/H01kZ7H0

In this @QuirksMR article, we look at what researchers need to keep doing well: framing the right questions, designing research that captures meaningful information, understanding context and staying connected to the people represented in the data. ap1.hubs.ly/H01k4FD0 #mrx

NZ Transport Agency Waka Kotahi (NZTA) manages a wide-ranging customer insights program with research coming from multiple partners and sources. Harmoni gives the team a consistent place to manage all the data. Read the case study: ap1.hubs.ly/H01htvb0

"Have we researched this before?” Our latest blog looks at the growing value of historical research and how bringing #mrx studies together can help teams compare findings, investigate new questions & access a much richer body of organizational knowledge. ap1.hubs.ly/H01htqN0