Jamie Cole

Some brands stick in your mind while others fade away? The secret is storytelling! We understood that. But HOW can you integrate storytelling into your marketing content? It may be easier than it sounds. Not every piece of content needs to be a full-blown novel. Sometimes a simple sentence does the trick and not all stories need to come from your personal experience. Here are some ways how you can integrate storytelling into your content: - Personal anecdotes - This is what I use most often. Simple story snippets told in a couple of sentences - Case studies - customer stories - Behind the scenes stories - Historical narratives - If you know your history, you might be able to find historical events to lighten up almost all facts - Fictional scenarios - Day-in-the-life - Interviews - prompt others to tell a story - Problem-Solution stories - the classic - Future predictions - User-generated content - Metaphors and Analogies - think about explaining fractions by dividing a cake into pieces - Visual storytelling - I once wrote a blog post “Marketing lessons from a Newfoundland Dog" and used photos of my big dog to illustrate it - Invent a character that you use in all your content to explain complicated stuff - my music teacher in high school had a fictional character called Oscar who always asked the stupid questions You don’t have to be a narrative entertainer to add some stories to your content.