Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥 https://teapawt.net/t.co/bCJOkU7sqY
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Joined June 2009
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I'm building something new.
For a long time, most of my products have been designed for creators who already have some traction.
But I haven't had a useful, accessible product to help creators go from 0 to 1. And overwhelmingly, that's what I hear people asking for.
So, I'm building it.
It's called Traction Plan, and it's designed to give you a personalized plan to find traction with your content.
It's not a course (though it'll be educational). It's a guided, responsive experience that takes your inputs and workshops language and strategy in real time. The goal is to give you a plan that fits YOUR business, YOUR goals, and YOUR schedule.
I'm aiming to launch this in early November.
Is this something you'd be interested in?
Paste your last 20 LinkedIn posts into Claude. Ask: "What are my two main topics?"
If it can't name them clearly, LinkedIn can't either.
Richard van der Blom rewrote his entire profile after running this test. Within 3 weeks, his reach and profile visits went up.
George Blackman—who wrote scripts for Ali Abdaal and creators up to 10M subscribers—uses a three-part framework for every educational hook he writes:
That last one is the hardest to write — and the most important.
Anyone can describe a transformation. Not everyone will name the cost of skipping it.
Common pattern with creators:
- No traction
- Get traction by being helpful to others and going above and beyond
- Start to experience “winning” and people saying nice things about you
- Winning feels easy
- Lose the plot and think people care about YOU and your winning (instead of how you were helping them)
- Content becomes lazy and much more self-interested
- Audience loses interest
- Start to experience “losing”
- Blame algorithm changes
- Refuse to do the hard work of over delivering again
- Fade into obscurity
- Quit
I said this in 2023, and I stand by it today:
Your vibe as a creator can be just as important as your expertise.
More choices don't necessarily make a better Black Friday offer.
A huge catalog of discounted products might sound appealing, but it also creates more decisions for your customers.
Sometimes one compelling offer is better than ten decent ones.
Still very happy with @openclaw
I'm a Grok @Bot fan. I also can't keep paying for it like this.
Since August, I've gone all in. I built a team of 24 bots to run my business, and I've told everyone who would listen: newsletter subscribers, conference audiences, podcast hosts, and my mastermind members.
Then something changed. No announcement. No explanation. Suddenly, the same work cost far more than it used to.
This week I hit my weekly usage limit after just five days. That's never happened before. When it happens, Grok Bot keeps running on paid credits. On top of my $200 monthly subscription, I've spent more than $272 on extra usage. It's November 3.
Here's what scares me. Under the new limits, I'm burning about $14 an hour. At 10 hours a day, that's $140 a day, or roughly $4,200 a month, plus the subscription.
So I did what users do. I went looking for fixes.
1. Pause the routines. I paused 19 scheduled tasks this morning. It barely helped. Spending kept climbing.
2. Duplicate long-running bots. Others recommend copying a bot to start its conversation fresh. But the copy loses everything the bot has learned about you.
3. Rethink group chats. This turned out to be the real cost. Every message in a group chat wakes every bot in it, even the ones with nothing to say. Most of my usage now comes from conversations, not automation.
Here's where we are. I'm moving shared project context out of group chats and into notes the bots read only when they need them. One lead bot per project. Fewer wake-ups.
It's helping. But I shouldn't have to reverse-engineer the billing to use the product the way it's designed.
Let me be clear. I'm not a freeloader. I don't expect free AI, and I'm happy to pay for real value. Grok Bot delivers real value.
What I can't do is commit a business to a platform when I can't predict what it will cost from one week to the next. That uncertainty is the problem.
The Grok Bot team has built something remarkable. I don't want to find an alternative, but I may have to. It all depends on whether SpaceXAI fixes this.
New headshot just dropped.
btw you can get this hoodie here: shop.creatorscience.com
Everyone:
“You wouldn’t believe the cool shit I’m making with AI!”
Also Everyone:
“I’m so sick of seeing all this AI slop.”
Your secret sauce as a creator is your earned insight.
The knowledge you've gained through years of hard work. The lessons you've learned firsthand. The experiences that are uniquely yours.
That's difficult for anyone else to replicate.
