Transforming your marketing operations for the programmatic age
New York, USA
Joined April 2015
- Tweets175
- Following154
- Followers828
- Likes153
Jounce Media retweeted
Our 2025 report is now available to all Jounce subscribers. That also means our 2024 report is now free to everyone. 📥 (Links below.)
Jounce Media retweeted
It’s out!
@ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation
92% of DOOH OpenRTB demand flows to 10 publishers 🤯
And comes from 70% NON DOOH pipes
Do buyers know what they’re buying?
Do publishers understand the impact?
theoohinsider.com/dooh-openr…
Jounce Media retweeted
The ad tech supply chain has become inefficient. DMS leaders (@weareraptive, @DurationMedia, @TheTradeDesk, @JounceMedia, @loupas, @PubMatic) will address making programmatic ad buying more accountable and less commoditized for publishers. bit.ly/dmsbylumasummit #dmsbyluma
Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here:
jouncemedia.com/market-outlo…
Jounce Media retweeted
Powered by @JounceMedia's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results: ow.ly/kC9550Q5YXi
#DigitalAdvertising #MFAs
Jounce Media retweeted
We're proud to announce additional steps we're taking to further protect our clients' media investment against MFA sites in partnership with @jouncemedia groupm.com/newsroom/groupm-i…
The largest media buyer in the world is removing MFA by default in all of its global DSP seats. @GroupMWorldwide continues to set the standard for responsible programmatic advertising.
digiday.com/media-buying/gro…
Jounce Media retweeted
Should publishers kill OpenBidding and TAM or is that only a luxury TTD can afford? We go deep into SPO with @jouncemedia's @ckane on the latest pod.
Spotify: open.spotify.com/episode/41A…
Apple: podcasts.apple.com/us/podcas…
Our 2023 State Of The Open Internet report is out:
jouncemedia.com/blog/2023/4/…
We're watching three major market forces in 2023 👇
3: Bidstream Blindspots
The sprawling nature of today’s programmatic supply chain is structurally at odds with signal fidelity. Signal loss – both continued erosion of user identifiers and growing awareness among TV buyers about limited content controls –
Here's everything we've learned about SPO in 10 pages. Get your free copy, and get smart fast.
jouncemedia.com/marketers-gu…
Jounce Media retweeted
Exciting results from our work with @Pubmatic and @Jouncemedia, using Consumer Experience Auction Packages for video buys.
➡️ 180%+ higher win rates
➡️ 24% increase in viewability over benchmark
Check out the NEW case study for more.
bit.ly/3hvHj91
We are thrilled to be partnering with @goodwaygroup and @PubMatic to turn SPO insights into a trading advantage
pubmatic.com/case-studies/pu…
We are thrilled to be partnering with @EMXdigital to bring the best of the web to every buyer in every DSP enginemediaexchange.com/blog…
Advertisers should be proud to support the highest quality journalism. That's why we're thrilled to be contributing to @brands4news
adweek.com/programmatic/this…
Jounce Media retweeted
🚨 Happening Today at 3:00 EST🚨
@IABTechLab Ads.Txt 1.1 Webinar. Hear experts from @jouncemedia, @Yahoo, @IndexExchange, and our very own @jill_wittkopp discuss the evolution of Ads.Txt! Register Now: iabtechlab.com/event/ads-txt…
