After decades of building startups with visionaries, I’m sharing lessons learned to help you turn up the signal #GTMUnplugged
Bellevue, WA
Joined October 2009
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Who’s at #SFTechWeek? Join us for GTM Unplugged on Oct 7! partiful.com/e/wRyHOzjEaeZnk…
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Kat Winston retweeted
Turning off the autotune for #SFTechWeek 🎸Join Equity Angels, Wells Fargo, and Skillsheet for GTM UNPLUGGED—a live troubleshooting summit for startup founders. RSVP NOW partiful.com/e/wRyHOzjEaeZnk…
@techweeka16z #TechWeek
Last chance to apply for @Equity_Angels GTM Accelerator: gtmprogram.equity-angels.com… build with GTM leaders:
✔️ Natalia Iragorri (ex-YouTube/Google/Twitter)
✔️ Marci James(ex-Realtor.com/NAR)
✔️ Craig Rowe (Housingwire/ex-Inman)
✔️ Juan Cubillos (AntPack
#Accelerator #GTM
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Kat Winston retweeted
Intelligence is getting cheaper. Life should too.
Today @elise_ai is announcing a $350 million funding round at a $4 billion valuation, led by @a16z and @bessemer.
I wrote about how we’re changing the economics of housing, and the work in front of all of us: building AI for the hardest, most important industries in the world.
LFB.
Hosting GTM UNPLUGGED at #SFTechWeek next month in partnership with Wells Fargo and Skillsheet 🎸 @Techweek_ @a16z partiful.com/e/wRyHOzjEaeZnk…
When I started @WinstonBaker my entire GTM strategy was emailing a few friends.
Then we landed a partnership with @Variety. We built the product, they brought the distribution. Registrations 8X'd in one month. Read the partnership playbook here 👇
linkedin.com/pulse/turning-i…
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Kat Winston retweeted
Let’s discuss the elephant in the room.
With AI, you can 10X your engineering and productivity overnight. More founders are shipping code than at any point in history.
But...AI can't 10X human adoption.
Your startup's financial model isn’t just a spreadsheet. It's a storytelling tool.
Seed investors know your 3-year projections are educated guesses. What they are actually evaluating is your logic.
They want to see how you think as a CEO.
Is your math actually mathing? Read more from GTM Unplugged: linkedin.com/feed/update/urn…
#GTMUnplugged #Founders #Startups #PitchDeck #FinancialModeling #VentureCapital – at Sammamish, WA
Today on #NationalWidowsDay, my niece @danicamock is launching the Mock Family Foundation in honor of her late husband to financially support young parents in the 1st six months after losing a spouse. No family should have to walk through this alone @mockfoundation 🤍 – at Sammamish, WA
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Honored to support founders like @AlikiahB, who use tech to create immediate financial equity for local communities 🚀
While hotels cash in on the world’s largest soccer sporting event this summer @Reeku is making sure renters get their cut.
Full story via @Inman inman.com/2026/04/29/renters…
@Equity_Angels – at Sammamish, WA
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99% of startup pitch decks have the exact same fatal flaw.
It’s the "competitive landscape" slide where the founder checks off 50 different features for their own product to prove they are better than the incumbent.
They are building everything but the kitchen sink. 🧵👇 – at Sammamish, WA
An in the AI era, focus matters EVEN MORE.
When the cost of building software drops to zero, market noise goes to infinity. If AI lets you build 100 features in a weekend, your competitors are doing the exact same thing.
Features aren't a moat. Focus is. – at Sammamish, WA
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When you lack focus, your GTM gets expensive, your timeline stretches, and the mental toll leads to massive founder burnout.
Stop playing every instrument. Start by mastering one.
Read the full interview with Patrick in Issue #3 here: linkedin.com/newsletters/744… – at Sammamish, WA
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I sat down with @JesseJGarcia this week and he nailed the biggest threat founders miss: Inertia.
"If you’re forcing behavior change, your GTM gets expensive. If you align with existing behavior, it becomes acceleration."
Positioning IS the product. – at Sammamish, WA
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You don't walk onto a stadium stage without tuning your guitar. Stop skipping your soundcheck.
I just dropped Issue #2 of GTM Unplugged: The SWOT Soundcheck - OG Fundamentals for the AI Era
Join hundreds of founders turning up the signal here: linkedin.com/pulse/gtm-unplu… – at Sammamish, WA
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In the AI era, product parity takes weeks. Your GTM strategy has to evolve:
➡️Strengths = An unfair community advantage
➡️Weaknesses = The vulnerability a competitor exploits tomorrow
➡️Opportunities = Gaps incumbents ignore
➡️Threats = Google building your feature for free – at Sammamish, WA
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