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So honored that @HubSpot has been named the #1 software for Marketers by G2! g2.com/best-software-compani…
KippBodnar.eth retweeted
Ben Wilson (@BenWilsonTweets) has stage 4 cancer and 4 kids under the age of 5.
I want to help him as much as possible, so I invited him on the podcast to talk about his work studying history’s greatest leaders and what it’s like getting told he’s going to die at 38.
He’s a good guy, a close friend, and one of my favorite podcasters.
His work has benefited millions of people all across the world.
Please watch this episode and see if you can help with medicine, introductions, or donations.
0:00 What Ben has learned from making How to Take Over the World and studying history’s greatest leaders.
55:51 Living like you're dying. Ben on facing cancer.
To understand the opportunity to disrupt Amazon you would need to be right on why they are banning agents from shopping. Some thoughts on that:
1. Amazon is a low margin business. When agents can do deep price comparison or search ever hour until an item reaches a given price level, it erodes a lot of the already low margin Amazon is working with.
2. Amazon doesn’t want to destroy its advertising business which generates 80 billion dollars in revenue with 40 billion of that estimated to be profitable. Agent web traffic is a major threat to all human driven advertising businesses and Amazon has a big one.
3. They don’t want to be disinter-mediated. Right now Amazon is the top search destination for shopping. They don’t want to hand that over to Meta, Google, Open AI or SpaceX and become just your average shopping site that is one of many on the back end an agent looks at.
So a disruptor’s challenge is both speed of getting to market scale but also innovating on new business models for marketplace e-commerce. Not impossible, but not easy.
It will likely be a headless marketplace with deep integration to where people already spend their time. It likely will have meaningful rev share deals with those platforms instead of advertising. It will have to find how to get pricing power in an agentic world .
This makes @grokbot the most powerful tool for prospecting against X.com data on the planet. Any smart person who wants to grow their biz should do the following right now.
1. Build a Grok Bot for each use case of their product or service offering.
2. Give each bot the full context of that product and service offering. Pricing, features, case studies, customer reviews, all of it.
3. Have each bot look at the last 30 days of posts and comments where people are talking about that use case on X.com
4. Have it return those posts and profiles as well as any profile data in a spreadsheet.
5. Integrate data enrichment services to get phone and email for those contacts.
6. Have your bot build a scoring model based on past customers.
7 Call, message or email the best fit people.
8. Make 💰
The CMO of @LifeTime_Life has an opportunity to do something amazing.
Hall of fame tweet. I have always found this to be true and always been burned when I didn’t follow it.
Man @alexandr_wang is really on an epic meme posting run…
KippBodnar.eth retweeted
SEO is dead, even for the company that invented it.
According to @kippbodnar, HubSpot lost 140 MILLION search visits in about a year!!
Insane story, and they wrote a book about how they adapted.
TLDR it's creators, YouTube, and showing up organically in LLMs. (Starter Story acquisition makes more sense now!)
Worth picking up.
It’s launch day. 🚀🚀🚀
Loop: Outlearn. Outmarket. Outgrow. is officially out.♾️
I helped scale the marketing playbook AI is now breaking.
We had to rebuild our own. Today that rebuild becomes a book. 📖
For 15+ years at HubSpot, the job was clear: create useful content, get discovered, earn trust, turn trust into customers.
Then buyers started getting answers without visiting websites. AI made content cheap. Almost everyone’s response to less attention was produce more — including companies already producing too much.
When you’ve gotten good at something, it’s easy to confuse “this worked” with “this will keep working.”
So Kieran Flanagan and I wrote Loop — a practical way forward for marketers who need Monday to look different.
The idea: your marketing should get smarter every time you run it.
A customer objection improves your next ad. That ad sharpens your positioning. That positioning makes the next conversation better. Every cycle raises the floor for the next one.
That’s the system:
• Express — your point of view and why you’re worth choosing
• Tailor — make that story relevant to the person buying
• Amplify — show up where people actually discover, evaluate, and decide
• Evolve — feed what you learn back into everything next
We tested it inside HubSpot. The book brings the framework, the tools, and a 90-day plan to run it with your team.
AI gives your competitors the same tools you have. Your advantage is what you understand about your customers — and how fast you turn that into better marketing.
To the HubSpot team, the Marketing Against the Grain community, and everyone who challenged these ideas along the way: thank you. You made this book better.
If you own growth and you’re asking what your team should do differently on Monday — start here. Loop is live.
Get your copy: hubspot.com/loop-marketing-b…
Outlearn. Outmarket. Outgrow.
KippBodnar.eth retweeted
Are you in the loop?
The shift from inbound to the loop is here.
AI is changing the way brands show up online. Thank you to the team at @hubspot for this copy of “Loop” by @kippbodnar and Kieran Flanagan.
Thanks to the @unboundevent team.
KippBodnar.eth retweeted
The day before I take the keynote stage at #UNBOUND in Boston, my episode on the Marketing Against The Grain podcast dropped today.
This was a fun conversation. We talk about the rise of the solopreneur (1 person companies) and YouSpot (the AI-native CRM for those solopreneurs).
Let me know what you think or if you have any questions.
dharme.sh/braingrainvideo
Football is back.
In honor of the start of 🏈 the best four lines written about it ever by Jason Isbell
“Well, it's a Thursday night but theres a high school game
Sneak a bottle up the bleachers and forget my name
These 5A bastards run a shallow cross
It's a boys last dream and a man's first loss”
It is wild to me how slept on @perplexity_ai is by the market. I use Perplexity Computer constantly.
Here is why:
1. I can share skills easily across my team easily in the cloud.
2. It is very good at model routing and selection and I have access to all the best models from all the model providers.
3. My perplexity computer tasks sync seamlessly between my desktop and cloud.
4. It is easy to build workflows from any task in computer for important reoccurring jobs.
5. Computer tasks process in the cloud so I don’t have to constantly have my desktop on and running.
Now they have solved a critical security concern for many AI users.
It isn’t perfect. I find that the design output for artifacts to be lower quality than using the same models in their own harnesses. Additionally it has bugs where tasks get hung up or take longer than they should to run.
Perplexity solved the biggest problem in AI privacy. Your sensitive data never leaves your Mac. Everything else runs on cloud. One app. Automatic.
When you give Perplexity a task, it scans the content first. If it involves anything personal medical reports, tax documents, legal files, bank statements it runs the task entirely on your Mac.
If the task doesn't involve sensitive data, it sends it to powerful cloud models for the best possible answer.
You don't decide. The app decides for you. In real time.
They also open-sourced the classifier that makes this decision. Anyone can see exactly how it determines what's private and what's not.
First major AI app to make privacy automatic instead of a setting you have to remember to turn on.
You out here killing it @orenmeetsworld
I need @davidsenra to do yet another @FoundersPodcast episode on Dyson that is solely about how they innovated to make this toothbrush.
James Dyson is 79 and still finding ways to apply hardcore engineering to random consumer products.
He was in fine form pitching Dyson’s new $499 CameraJet toothbrush:
“The first toothbrush with a camera. The first toothbrush with a jet. The first toothbrush to find the space between the teeth and floss while you brush.”
Dyson says it created an ML algorithm trained on 470,000 mouth images to recognize the gaps to clean with water flossing.
I have never wanted a toothbrush more.
James Dyson is 79 and still finding ways to apply hardcore engineering to random consumer products.
He was in fine form pitching Dyson’s new $499 CameraJet toothbrush:
“The first toothbrush with a camera. The first toothbrush with a jet. The first toothbrush to find the space between the teeth and floss while you brush.”
Dyson says it created an ML algorithm trained on 470,000 mouth images to recognize the gaps to clean with water flossing.