Mark Harbert

If you've ever stared at the camera thinking "what do I even talk about?" this is for you. I put together 101 Video Topics That Sell. They're the topics I rotate through to bring in leads and sales, sorted into the 4 stages that turn a stranger into a paying customer. Most people only ever make videos for the first stage. That's why their content gets likes and no sales. Grab the full list here, it's free: markharbert.com/101 Pick one topic. Hit record today.

Quit trying to be someone else. Be yourself.

If you want something, you have to get comfortable being uncomfortable.

Everybody says you need fancy gear to do video. The phone in your pocket is plenty. Stop shopping and start recording.

AI for writing or AI for research. Which one do you use more?

You can't love others if you don't love yourself first.

AI doesn't know your story. That's your edge.

Formal education will make you a living. Self-education will make you a fortune. That's one of my favorite quotes ever from Jim Rohn, and it is so incredibly true. I went to a trade college and learned how to work on air conditioners. I did that for about 13 years. That was a formal education. Everything since I started marketing online in 2008? You want to know what it all was? Self-education. Nobody's going to force you to go read Think and Grow Rich. You have to decide. So spend one hour minimum per day learning a new skill or adding on to your skills: • Lead generation • Traffic strategies • Content creation • Prospecting • Video marketing • Copywriting In the course of a year, that is 365 hours of skill building. Do you think you might get better? Of course you will. Here's a pro tip. Watch your trainings at double speed. At first, you might not understand it. But after a minute or two, your mind starts to shift and you actually pay attention more. Do that one hour a day, and that's 730 hours of training over the course of a year. Imagine that.

Never forget, your email list is your number one business asset.

Most people get mediocre AI results because they're lazy with their prompts.

Nobody cares that you need to make money. They care about their problem.

Everybody's chasing views and follower counts. The truth is, all that vanity stuff never makes anybody a sale. Build trust instead.

I don't care if you've got 10 people on your list. Email them.

What's the best piece of marketing advice anyone ever gave you?

The overwhelming majority of the people who opt in to your page are going to be on a mobile device. Most people do not think of this. A capture page is a page designed to collect information from potential customers. It typically includes: • A clear headline • A short description of the offer • A form for visitors to submit their details Its whole purpose is to start the relationship by offering something valuable in exchange for contact information. That's the start of your sales funnel. I've had as high as 80% opt in rates with a quick, easy to read layout. A well known marketer posted that he was looking for a good capture page layout to give away a free ebook. I sent him mine. When I looked at what he created, it was very similar, because this type of layout works. But it's crucial that your page is built for mobile. It needs to look good on a phone. Pay attention to how it looks on mobile. When's the last time you opted in to your own page from your phone?

Start focusing on your prospect and not yourself.

Stop using other people's quotes. Start creating your own.

I believe the more successful you are, the more humble you need to be.

Everybody says you need a big following to make money. I have clients who paid me the most and never liked or commented on a single video. Followers aren't buyers.

Stop asking how to make money with AI. Start asking how to build an offer people actually want.