That’s the only question that matters now. People aren’t clicking through websites anymore. AI reads them for you and tells you who to choose. If it’s naming your competitor, that’s where your customers went. Put your URL into the AI Visibility report on Ubersuggest and see where you stack up. #AIVisibility #SEO #AIMarketing #Ubersuggest

Only 2% of smaller brands can connect GEO efforts to revenue. Although that's the ultimate goal, that's not where you should start. Look at how far brands are getting on average. Work on improving each step as much as you can.

Gary Halbert used to ask his students a question. If you opened a burger stand and could have one advantage over every competitor, what would you pick? Better meat. Better location. Lower prices. He’d take a starving crowd. Give him hungry people and the burger almost doesn’t matter. #SearchMarketing #Copywriting #GaryHalbert #DigitalMarketing #NeilPatel

AI should handle a lot of your business. Not all of it. Basic customer questions, qualifying leads, booking appointments? Let AI do it while you sleep. Big deals, angry customers, where your company goes next? That’s a human job. People don’t want to be sold by AI, especially when it’s a lot of money. #AIForBusiness #SalesStrategy #MarketingAutomation #AIMarketing

GEO is all about answering questions better than your competitors. The better your answers, the more likely you are to be included in the answer. Here's where your larger competitors are most likely to give poor answers. This is where you should focus.

Low volume doesn’t mean low value. The keywords that convert often look small on paper. Specific searches come from people who already know what they want. Go where your competition isn’t looking. #SEO #LongTailSEO #KeywordStrategy #NPDigital

You don’t need more content. You need the right content. Costs. Timelines. Financing. Mistakes to avoid. Repair or replace. Your customers ask all of it before they ever call you, and most websites only cover a few. #ContentMarketing #SEO #AIMarketing #SmallBusiness

This is where smaller brands are showcasing their expertise and how often. Assuming you have good information to put out, your goal should be at least weekly.

Your keyword tool shows a dash where the volume should be. So you skip it. That’s a mistake. In our data, six-word searches converted at 1.94% and searches with seven or more words held at 1.83%. One-word searches? 0.17%. Low volume doesn’t mean low value. #KeywordResearch #SEO #DigitalMarketing #NeilPatel

10/10 ways to find out if AI knows your business, but each one gets progressively more revealing. Google yourself. Old school but if you're not on page one for your own name, AI won't find you either. Ask ChatGPT who you are. Type your business name. If it says "I'm not familiar with that business"… that's your answer. Ask it what your customers ask. For example type in "Best plumber in Austin." Either your name shows up… or your competitor's does. Ask five AIs, not one. ChatGPT, Gemini, Claude, Perplexity, Google's AI Mode. They don't agree. You can be famous on one and invisible on the other four. Test fifty questions. Your customers don't all ask the same way. "Cheapest." "Best for families." "Open late." Every one can give a different answer. And the one most people never do… Track it every week, against your competitors, because the answer keeps changing. That's what Ubersuggest's AI Search Visibility does. It will tell you your score, your rank against competitors, and the exact questions where AI names them instead of you.

Whether it is GEO or SEO, authority is a key factor in marketing. But what's building authority in 2026 won't always be the primary focus for 2027... Here's how efforts are shifting.

Chasing the biggest keywords makes sense on paper. More searches means more traffic. More traffic should mean more customers. The data says otherwise. Across 40 companies, one-word searches converted at 0.17%. Shoes. CRM. Accounting. The people typing those are still comparing options and don’t know what they need yet. #PPC #GoogleAds #ConversionRate #DigitalMarketing

I've spent twenty years helping businesses optimize this. It might not matter anymore. In 2005 I co-founded Crazy Egg. We built heatmaps to watch exactly where people quit your website. And your form is where they quit. 81% of people have abandoned a form after they started filling it out. So for twenty years, we all did the same thing. Fewer fields. Bigger button. Better colour. One company cut eleven fields down to four, and conversions jumped 120%. But think about what your form asks your customer to do. Say you run a dental practice. It's 10 PM, and someone lands on your site with one question: "Do you take my insurance?" Your form makes them type their name, email, phone and message. Hit submit. And wait. Your team calls them back tomorrow afternoon. By then, they've already booked with the dentist down the road. Now picture your website with an AI chat instead. They type the question. It answers straight away: "Yes, we take your insurance." Then it asks: "Want to come in this week?" They pick Thursday at three. Booked. While you're asleep. No form. No waiting. No losing patients to someone faster. And it's all in your CRM by the time you wake up. That's what our partners at HighLevel do with their conversation AI. It does this for your website and in text and even direct messages. We spent 20 years optimising forms. The next twenty might not have any.

If you want more conversions, check out the channels most likely to influence a purchase just before the "purchase" takes place.

You could make more money from Google by showing up for searches your competitors think are worthless. They're the long, specific ones that sink to the bottom of every keyword report. In this video, I break down why these long, specific searches convert, why they tend to bring in your biggest clients, and why your keyword tool keeps steering you away from them. Then I show you where to find them and how to build pages around them. The traffic numbers look smaller. The revenue numbers look a lot better.

At NP Digital, we audit over 100 businesses every month. These are the mistakes that push visitors away. No phone number. No reviews. A contact button buried in the footer. A “Not Secure” warning in the browser bar. Count how many your site has and drop your number below. #WebsiteAudit #DigitalMarketing #SmallBusiness #UserExperience #NPDigital

What are marketers most and least prepared for in the new way people discover brands?

You used to only have to convince a person. Now you also have to convince the system that decides whether that person ever sees you. My team surveyed 600 marketers. 59% said AI recommendations already have a significant influence on buying decisions. Only 3% said none. Your buyer isn’t your only audience anymore. #AIMarketing #AISearch #DigitalMarketing #MarketingStrategy

Every content team I talk to runs the same routine at the end of a writing sprint. You finish editing the article. Then you copy it. Paste it into WordPress. Reformat what broke in the paste. Fix the spacing, fix the headers, fix whatever the formatting decided to do this time. And somewhere in there, you lose track of which version is actually the one that's live. That last step is where most teams get it wrong. Not because they're careless. Because copy and paste was never built to be a publishing system. It was built to move text from one place to another, not to preserve every edit you just made. Here's what's actually happening. The article you polished and the article that goes live have always been two different files, connected by a manual step someone has to remember to do right, every single time, for every single post. So AnswerThePublic fixed that for you. When you're done editing, you hit publish. That's it. The version you just edited is the version that goes straight to your connected WordPress site. Not a draft of it. Not a version someone forgot to update. Not the copy before your last round of changes. That one. No more exporting, no more reformatting, no more checking WordPress to confirm the right version actually made it live. What used to be a ten, fifteen minute detour on every single article is now one click. That matters whether you're running one blog or ten. A solo content marketer gets that time back on every post. A team managing multiple client blogs gets it back multiplied by every article, every client, every week. Same fix, same outcome, no matter how many sites you're publishing to. Start creating your content with Content inside of AnswerThePublic and publish your next article straight to WordPress. See how much of your week that one step was actually costing you.

You know, as a marketer, you are going to get fewer clicks. But what makes someone remember a brand and search for it later? Just look at the data.