Co-Conspirator + Chief Marketing Strategist @NeoluxeMktg (previously @SuperDeluxeMktg) #marketingstrategy #contentmarketing #speaker #doglover #karoake BLM
Seattle, WA
Joined January 2015
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Maureen Jann (she/her) retweeted
The #CMWorld top #ContentMarketing leaders are pulling out their crystal balls. Check out @NeoLuxeMo's prediction (and 80+ others) here: cmi.media/2023predictions
Maureen Jann (she/her) retweeted
A7. Honestly, it’s my newsletter (masooma.substack.com/subscri…)
I started it last year and have been consistently sending our weekly letters that I love writing.
It’s my little, I-can-do-it-thing! #ContentChat
Hey, thanks for sharing all of your thoughts and burnout experiences with us today! It was lovely to chat with you all and I'm glad we could bring a little awareness to why we're all tired. ha! #ContentChat
A8: I'm also really proud of making some really tough decisions this year that will lead to a better life for my family. It's not easy, but is the good stuff really ever easy? #contetnchat
A7: I'm really proud of our "How Burned Out Are You?" Quiz. It's been a labor of love for our team and I'm excited to be able to share it. It's still open if you want to share how burned out you are! #contentchat neoluxemarketing.com/how-bur…
A6: My intention is to dig more deeply into the values I hold and continue towards ensuring that my life is in alignment with them. Both at home and at work. #ContentChat
I think the biggest message that I want to get across about burnout is that we tend to think we're not good enough or not doing enough. But in reality, the expectations are unrealistic. It's time to put some of the onus back on the orgs. #ContentChat
A5c: Get a sense for how to build strong boundaries in your home and in your workplace. Here's some inspiration for thinking about boundaries from empath.psychologist on Instagram: instagram.com/p/CeqUBesMfKu/ #contentchat
A5: Working on the boundary side of things and learning when you need help is a big one too. Start assessing how much you internalize individualism. Learn about individualism here: scu.edu/mcae/publications/ii… #contentchat
A4d: Then it was time to make changes that allowed me to pivot and make changes that would allow me to reduce my stress and make better choices. #ContentChat
A4c: I also needed to acknowledge that the social systems I needed to make my current situation sustainable were not available to me. That was a sad realization. #contentchat
A4b: I evaluated my options: keep doing the same thing, or make a change that addresses the existing challenges I was facing. #ContentChat
A3c: When you are able to identify your burnout, it's time to address a few key points:
1 ) Your boundaries - Do you have boundaries?
2 ) Your workplace - Do they leave time for rest?
3 ) Your routines - What stress-reducing activities do you participate in?
#contentchat
A3b: Most of the people we interviewed for this project were deep into burnout before they really understood what was happening. #ContentChat
A3: The biggest think you can do is admit there's a problem. It's easy to say "it's just this project..." or "it's just this time of year..." but it's easy to become the frog in the boiling pot. #ContentChat
A2c: Our preliminary survey results reveal specifics related to that: 59% marketers stated they don’t have a good work life balance. 67% are showing signs of poor mental flexibility + the idea of "toxic positivity" is playing a role in our exhaustion as well. #contentchat
A2b: What we don't talk a lot about is how the key infrastructures in our lives are actually impacting marketer's overall feelings of burnout. Looking at the shrinking marketing budgets with rising performance expectations is enough to make a girl lose it. #ContentChat
If you haven't had a chance to take the burnout quiz, you can share your burnout level via our toast-o-meter, here: neoluxemarketing.com/how-bur…
I'm 5/6 on that meter, 7 out of 10 for these purposes! #ContentChat
A1b: It turns out that I'm not alone. Preliminary findings of our recent "How Burned Out Are You?" Quiz report that 70% are rating some sort of serious burnout (feeling toasty - burn to a crisp). #ContentChat
Y'all, my computer wouldn't start this morning. How has everyone else's morning gone so far? I'm on a backup computer. It is heavy, but it works. #ContentChat