Over $30,000,000 in revenue writing online | Author of The Art & Business of Online Writing | Free content system masterclass, sign-up below 👇
Scottsdale, AZ
Joined June 2012
- Tweets43.3K
- Following707
- Followers229K
- Likes113K
Pinned Tweet
🚢 Monday, October 5th... Ship 30 for 30 is BACK!
Since 2021, the world of writing online has changed dramatically with the rise of AI.
Which is why we've rebuilt the entire Ship 30 experience, and are excited to share our new POV for writing in the digital age.
What's new:
Claude is one of the most valuable tools in your tool stack.
But most writers are still using it like a vending machine.
- Punch in a prompt
- Grab the output
- Move on
That works fine for one-off tasks.
But the real unlock is connectors: direct lines from Claude to the tools where your writing already lives. Once they’re set up, Claude stops being a chatbot you visit and starts being the studio you work inside.
12
13
2,413
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
445
What's happening to teenagers' brains doomscrolling Reels & TikToks is happening to white-collar workers' brains using AI.
Singular vs. Modular AI Prompts:
Tip #3: Singular vs. Modular Prompts
Most people try to cram 8 different tasks into one giant prompt.
For example, “Write a course.”
This is a mistake. You don't want to ask AI to brainstorm product ideas AND create outlines AND write modules all in one prompt. This kills your output quality.
Instead, you want to break it apart.
Chain your prompts step by step. One task per prompt guarantees 10x better quality.
15
19
2,306
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
2
324
I use Typeshare to run my organic content strategy.
250 pieces per week, 1,000+ per month, most of which completely autopilots by AI Agents repurposing content from my library.
Insane.
You can now fully customize your posting schedule in Typeshare.co
• Drag and drop to build your schedule
• Pick which slots your agents can fill
• Set custom slots for each platform you post on
• Or ask Ty, and he'll build the perfect schedule for you!
Live now!
5
21
2,870
The secret to earning more from your email marketing:
The more emails you send, the more money you make. The less emails you send, the less money you make.
So here's how I construct every email campaign I send:
Part 1: Education
These emails are intended to do 2 very specific things:
• Show the customer you are the right person to help them.
• Remind them you have a product/service for sale.
These emails should be 99% free value + 1% “Oh, by the way, you can sign up here” CTA at the end.
Part 2: Sales
You’ve given them a TON of free value with Part 1. So here, you SHOULD hard pitch people on your list.
And the goal should be:
• Buy
• Or Unsubscribe
You do not want people sitting on your list doing nothing.
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
1
582
How to structure non-fiction book chapters:
Inside your Floor Plan, it's helpful to know which room is which, right?
So, name your chapters:
• Big Idea 1
• Big Idea 2
• Big Idea 3
• Etc.
Think of each chapter as a different "bucket" of information.
Don't worry about writing (or organizing) yet.
Let's just get the boxes inside the rooms.
This is everything you want to "say"
• Main Point 1
• Main Point 2
• Main Point 3
5,000 word chapter / 5 Main Points = 1,000 words per "Main Point."
Once you have all your Main Points inside each room, you now know what you want to "say," now you need to figure out how to say it.
• Which Main Point comes first?
• Which Main Point comes second?
• Which Main Point comes third?
• Etc.
Here I use a technique called Prepping The Page.
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
People are paying writers $5,000/month for this one, in-demand service:
Ghostwriting.
For context, it took me 18 months to scale my ghostwriting agency to $180,000/month.
Today, it’s even easier.
Why?
When I first got started, NO ONE knew:
• What a ghostwriter was
• How I could help scale their business
• Why I was worth being paid $3K-$5K per month
But these days?
Most founders, executives, and business owners already know they are falling behind their peers if they are not building a personal brand online.
They need a personal brand to make more money.
And when making more money no longer moves the needle for them (because they’ve already made so much)?
All they care about is the reputation they have in their industry and social circles.
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
2
583
IMO this is the start of The Creator Economy 2.0
Content Derivatives is going to be the new product.
The top 1% of artists in every industry will create foundational IP.
The masses will create infinite AI variations.
TikTok on crack, everyone lip-syncing each other.
Spotify just announced a feature that could either save the music industry or destroy it.
Starting as early as Q1 2027, Spotify Premium subscribers will be able to use AI to transform any participating artist’s song into a completely different version. Turn a folk ballad into a dance track. Make a hip-hop song sound acoustic. Generate a cover where one artist’s voice performs another artist’s song. Remix a pop hit into lo-fi study music. Create the version of your favorite song that only existed in your head until now.
The remixes will be uploaded directly to Spotify. They’ll appear in playlists. They’ll count toward the original song’s chart position. And most importantly the original artist will earn royalties every time someone listens to a fan-created remix of their work.
Spotify has already signed a landmark licensing deal with Universal Music Group the world’s largest record label. Negotiations with Sony Music and Warner Music are ongoing. The feature will cost an additional $4–$5/month on top of Spotify Premium. And analysts project 7–8% of American subscribers will adopt it by 2028.
This is not Suno or Udio generating music from text prompts. This is fans remixing real songs by real artists with the artists’ permission, on the world’s largest streaming platform, with royalties flowing back to the creators.
A music industry analyst who’s covered streaming economics for 15 years told her team something after reading the licensing agreement that reframed how she understood the future of recorded music.
“Spotify just turned 640 million listeners into 640 million potential remixers. The question isn’t whether people will use it they will. The question is whether paying artists for fan remixes solves the economics of streaming or creates a world where the original recording is worth less than the infinite remixes generated from it.”
Here’s what Spotify’s AI remix feature actually is, who wins, who loses, and why this might be the most consequential decision in the music industry since the launch of streaming itself 🧵
🚢 Day 30 of Ship 30 for 30
Today, we’re celebrating the end of 30 days of publishing!
• Reflect on the past month
• What are 3 things you’ve learned
• What are you going to write more about, next?
Shippers… share your reflection essays!
18
27
2,926
If you want to join the January cohort of Ship 30 for 30, sign-up here!
ship30for30.com/
1
3
570
The highest-converting cold pitch format for ghostwriters:
Most cold outreach messages get completely ignored. Why? Because they read like spammy pitches. So, I train my students to send 3-minute Loom videos showing potential clients how an Educational Email Course can help them capture missing revenue.
Don't pitch your services or send a portfolio.
Audit their missing assets in 180 seconds, present the exact roadmap, and give the value away.
Diagnose first. Pitch second.
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
1
553
I have been writing every single day for 15+ years.
Here are the main things that ruin your daily writing habit:
1. Overthinking every topic
2. Reading more than you write
3. Perfectionism & endlessly editing
4. Not protecting your Sacred Hours
5. Drinking alcohol & not getting good sleep
Avoid as many of these as possible.
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
1
3
672
If you want to charge $5,000 for ghostwriting, stop selling "blog posts" or "words."
Sell a finished asset with a clear ROI: a 5-Day Educational Email Course.
It solves one specific problem, captures leads automatically, and runs forever. Clients happily pay flat rates for assets that generate pipeline.
In the age of AI, writing is the most valuable skill in the world (because writing is thinking).
Start here: startwritingonline.com/
2
512