The final whistle was just the start ⚽
The World Cup is over. The audience isn’t…
📺 66.4M U.S. viewers for the final, a record
📈 75.2M U.S. soccer fans, up 13% in a year
🔥 MLS up 55% among men 18-34 since the tournament (Fox/FS1)
Read about the data: frontofficesports.com/articl…
The radio goes where your audience goes. 🚗
65% of adult radio listening happens outside the home, rising to 73% during weekday drive times.
Your audience is already listening. Are you there?
Find out more
nielsen.com/solutions/audien…
Data becomes impact when it informs your next move. Step inside the Nielsen Media Intelligence Lab in NYC: nielsen.com/media-intelligen…
Market size doesn’t dictate fandom.
The NBA’s most passionate fan bases, per the new Nielsen Scarborough NBA Fandom Index:
🥇 Oklahoma City (241)
🥈 Cleveland/Akron (195)
🥉 Memphis (189)
4️⃣ Indianapolis (178)
Full top 10 👇
nielsen.com/insights/2026/he…
Data points turn into impact when it informs your next move.
That’s why we built the Nielsen Media Intelligence Lab: our new, fully immersive experience unveiling how we turn media noise into clarity. And clarity into action.
Step inside: nielsen.com/media-intelligen…
#Nielsen #MediaIntelligence #NYC
Name a better duo than your commute and the radio. We’ll wait. 🚗📻
If your radio was on this morning, you’re 1 of 242M+ Americans who still love their favorite radio hosts. Radio continues to reach more audiences than smartphones and TVs.
No matter the platform, Nielsen always follows the listener.
Get the full breakdown on our audio insights 🎙️
nielsen.com/solutions/audien…











