OneSignal

Sending more messages is easy now. Getting people to keep showing up isn’t 🙅 Subha Swain (Product Manager, NIQ) joins OneSignal on Nov 19 at 9am PT to share how NIQ keeps a weekly habit alive across markets, and where AI fits into building the flows behind it. Join the conversation: ow.ly/tS4c5104kZ7

A final score that arrives late confuses more than it informs. 🏆 Live events can spike sends 10–50x overnight. Here’s the checklist for queue, priority, and fallback before the whistle blows: ow.ly/tAjf5103sG6

That’s a wrap on App Growth Summit® Austin! It was a great opportunity for the OneSignal team to connect with the app growth community, exchange ideas, and share insights on how brands can build stronger customer relationships through meaningful engagement. As a proud sponsor of the event, we were excited to contribute to the conversation with a speaking session featuring David Forbes from GigSafe and our very own Brandon Rodriguez, sharing perspectives and insights with fellow industry leaders. A big thank you to the App Growth Summit team for bringing together such an incredible community of app growth, marketing, and customer engagement professionals. And, of course, thank you to everyone who stopped by, attended our session, and connected with the OneSignal team! #AGS #AppGrowthSummit #OneSignal #AppGrowth #Engagement

Every Journey starts with a guess. Will this subject line land? Will that CTA get the tap? This month, you can stop guessing 🔎 A/B testing is now live in open beta for OneSignal Journeys. Test variants on any push, email, or SMS/RCS step, pick your target metric, and let OneSignal choose the winner automatically, with a full statistical report to back it up 📈 October also brought AI edits for draft Journeys, version history you can roll back to, Custom Events segmentation (now GA), and retention heat maps that show who actually comes back. Your next winning message is one test away. Here’s everything that shipped 👇 ow.ly/RC3P5101VEI #OneSignal #ProductUpdates #CustomerJourneys #ABTesting

OneSignal had a great time with RevenueCat in NYC for App Growth Annual last week! 🍎🗽 Our workshop was filled with great discussions and insightful findings, thanks George Deglin! 👏 Special congrats to the winners of the OneSignal Keep Them Coming Back Award from Shipaton 2026: 🥇1st place Parky! 🥈2nd place Inference 🥉3rd place Tikku Congrats to all submissions, there were 4x more submissions that last year! You check out the full list of winners here: revenuecat.com/blog/company/… #Shipaton #RevenueCat #AppGrowthAnnual #OneSignal #Events

We're proud to see Brandon Rodriguez take the stage with David Forbes of GigSafe at App Growth Summit Austin! 🎤 In "Hold the App: Rethinking Onboarding," they'll unpack how GigSafe cut onboarding from weeks to days by moving the journey beyond the app with email, SMS, and constant testing. 📍 App Growth Summit Austin | Oct. 28 🔗 ow.ly/A9bA50ZYB4I #AppGrowthSummit #Onboarding #LifecycleMarketing #MobileGrowth #OneSignal

If your retention campaign opens with "we miss you," it's a reactivation tactic in a trench coat. Real retention builds the habit before users drift. Here's how to tell the two apart (and why it matters): onesignal.com/blog/most-rete… #CustomerRetention #Reactivation #CustomerEngagement #OneSignal

Tomorrow! Our CEO and co-founder George Deglin will be hosting a hands-on workshop at App Growth Annual, RevenueCat's annual conference for the people building and growing the world’s top apps. A can't miss deep-dive session into how successful apps ship, scale, and optimize 📲 📍 The Glasshouse, NYC + streaming online Check out the session in person if you're in NYC or stream live ➡️ ow.ly/QGu350ZYCMb #appgrowthannual #AppGrowth #MobileMarketing #OneSignal #OneSignalEvents

Don’t ghost us, we start tomorrow! 👻 Last chance to join our webinar that is all treats, no tricks! You'll walk away with practical workflows you can try the same afternoon 🍬 Register here: ow.ly/UsBC50ZYhyo #OneSignal #AIprompts #Webinar #CustomerRetention #CustomerEngagement

Using AI to write a subject line, a push notification, or follow up? We've watched thousands of teams use OneSignal AI, and the ones getting real time back aren't asking it to write ✍️ Join Josh Marowitz and Neal Kotak, the product lead behind OneSignal AI, to learn how to optimize your AI prompts: ow.ly/zhYa50ZYhnn #OneSignal #Webinar #CustomerEngagement #AIprompts #Retention

Where do the best apps find their next stage of growth? 📈 Our CEO and co-founder @gdeglin is hosting a hands-on workshop at App Growth Annual, @RevenueCat's annual conference for the people building and growing the world’s top apps. George will bring his knowledge on whether users stick around after day one, and his expertise with thousands of apps at OneSignal will be key. 🔑 📍 The Glasshouse, NYC + streaming online 🗓 October 21 If you’re in New York for App Week, come find us. If not, tune in from anywhere. Register here 👉 lnkd.in/ex_pj8vc #appgrowthannual #AppGrowth #MobileMarketing #OneSignal #OneSignalEvents

Weeks → days. That's how much GigSafe cut onboarding time, and most of it happened outside the app. Join Brandon Rodriguez, Director of Customer Success at OneSignal, and David Forbes, Head of Platform at GigSafe, at @AppGrowthSummit Austin for "Hold the App: Rethinking Onboarding." Get the inside look at how email, SMS, and ongoing testing move users from sign-up to value, fast. #AppGrowthSummit #Onboarding #LifecycleMarketing #MobileGrowth #OneSignal

Picture this situation: another win-back campaign shipped, but churn didn't move 🤔 The copy might not be the problem 🔎 Across 31M customer conversations, churn split almost evenly: 27% product gaps, 27% support, 24% messaging overpromises. Messaging can bring someone back. It can't manufacture value that was never there 👀 Learn the solutions to these questions and start to diagnose where your churn starts: ow.ly/IK6050ZW87C

We're excited to be joining the Personal Agent Protocol developed by @SierraPlatform and @Meta 👏

The tasks haunting your to-do list just met their match. 👻 Join Ramish Syed, product lead behind OneSignal AI, on 10/20 at 9am PT to see how lean marketing teams win with AI, prompts included. Register here: ow.ly/qpue50ZUBl5

Onboarding flows tend to grow the same way: a legacy tutorial here, a mystery webhook there, and a step nobody wants to touch because nobody knows what it does 🤷 With OneSignal AI, you can describe the flow you actually want: "Ask for push on day 0, send the tutorial, nudge anyone who hasn't finished by day 3." It builds the whole thing in one pass, and you approve before anything goes live. People required: you 🫵 ow.ly/liCb50ZRbgZ

The engagement dashboard, some assembly required 📔 With OneSignal AI, you just say what you want: "Win back users who haven't opened the app in 14 days. Push first, then email a day later if they don't open." The segment and messages are ready for your review in minutes 🤓 Estimated build time: 5 minutes 🏗️ ow.ly/1PkV50ZRbcG

What did app growth leaders have to say at last week's @BusinessofApps NYC? The discussions gave us plenty to think about: 📈 62% agreed that retention is now a bigger growth lever than acquisition 📣 86% agreed that the best growth strategy in 2026 is executing more channels, not less The takeaway? Retention is taking center stage, yet teams aren’t looking to simplify by cutting channels. How are you thinking about balancing retention and acquisition in 2027? #BOANYC #AppGrowth #CustomerEngagement #Retention #LifecycleMarketing