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Consider this a warning to every bloated, complex, overpriced email tool on the market that's taking advantage of small businesses at the exact moment that email matters most.
@getdrip is officially joining the @awesomemotive family.
Between @optinmonster, @Sleeknotecom, and @thrivethemes Leads, we already own the front-end conversion game. Now we’re arming small businesses with Drip’s lethal email + SMS automation engine—tech we’ve run our own growth on for ten years. We know its power, and we know your weaknesses.
Our mission has always been to help small businesses grow and compete with the big guys.
We already captured the list. Now we’re taking your inbox, too. 🧨
For over a decade, @optinmonster has been the undisputed heavyweight of on-site conversion. Nobody turns traffic into subscribers like we do. Period.
But Capturing the list was just phase one. Owning the entire revenue pipeline is the end game.
Today, @getdrip officially joins us in the @wpbeginner family of brands @awesomemotive.
Overpriced, bloated email platforms just got put on notice. We spent ten years mastering the opt-in. Now we’ve got the automated email and SMS firepower to close the deal.
From capture to checkout. The game just changed.
I’ve been a paying Drip (@getdrip) customer for years.
Today, I’m excited to share that we’ve acquired the company 😍
Drip.com is the email and SMS marketing platform that has powered @WPBeginner and our other brands for a long time.
We also acquired Sleeknote (@Sleeknotecom), the onsite conversion tool behind Drip’s popups, slide-ins, and forms, which comes free with every Drip plan. Both are joining the @AwesomeMotive family of brands.
Why Drip?
I don’t have a sophisticated acquisition strategy. We generally buy businesses that we already use to make us money. I’ve pulled up Drip’s revenue dashboard more times than I’d like to admit, so I know exactly what a good email and SMS setup brings in.
Some numbers, because who doesn't like numbers: over 6,000+ brands run on Drip, and they’ve earned over $1.5 billion in revenue from Drip emails. Not impressions, not engagement ... Real Dollars.
But here’s the real reason.
Advertising costs keep going up. Social traffic keeps going down. And AI is changing how people find and discover businesses.
Your email list and your SMS list are the only assets that nobody can take away from you. They’re not rented, they’re YOURS. And in the AI era, that matters more than it ever has.
Business owners who own their customer relationships are going to come out ahead. The ones building on rented land are going to pay the ultimate cost.
My goal is simple: make Drip the best email & SMS marketing platform for the AI era, and make marketing automation both EASY and affordable for every small business owner.
All Drip users already have access to a free MCP connector, so you can point ChatGPT, Claude or any of your favorite AI tools at your customer data, and just ask it questions. That’s where this is headed.
Mogens Møller and his team built a great product, and he’s staying on to run Drip as an independent brand, like all of our companies. Nothing changes for existing customers, except the team behind you just got bigger.
If you’re an existing Drip customer, eCommerce store owner, and / or a small business owner that has a wishlist or feature idea that you'd love to see from an AI-first email & SMS marketing platform, let me know in the comments below because I’m excited to be working with the team.
Full story and links in the first comment 👇
You'll pay for every Black Friday visitor who leaves without buying.
Your email list. Your social posts. Maybe a few ads, if the budget allows. All that work to get people to your site.
You don't need more traffic. You need to convert the traffic you already have.
Join Angie as she builds a high-converting Black Friday campaign with AI in real time. No developer. No week-long setup.
It's free, it runs 4x from November 17 to 20 at 1pm ET, and the replay is included.
Save your seat here: optinmonster.com/black-frida…
OptinMonster retweeted
Checking election results tonight, I landed on the @NBCNews website and saw their Decision ‘26 popup then wondered, "Could the @optinmonster MCP rebuild that?"
Here's the video. Took about 8 minutes total - didn't use any trademarked images so we'd need to add the flag and their logo still but otherwise, looks great.
If your popups are showing in search you need a better popup. We take care of this for you.
Google's John Mueller explained how to prevent pop-up dialogs on your website from appearing in Google Search using the robots.txt file. He mentioned how to do this if you are using JavaScript for the pop-up.
seroundtable.com/google-robo…
Fake urgency is dead. Here's how to put REAL @WooCommerce stock in your Black Friday bar with one prompt using the @optinmonster MCP and wpvibe.ai
I look good in that picture.
Most lead gen tools are still treating CRO like it’s 2014—manually fiddling with CTA button colors, crossing their fingers, and praying a generic Exit-Intent modal or little game stops someone from bouncing. It's kind of cute.
Meanwhile, we turned the entire game on its head. @optinmonster's new MCP (optinmonster.com/mcp) doesn't just let you "build a popup with AI." It hands the keys to an autonomous apex predator that reads live data, intercepts disasters in real time, and outsmarts user behavior before human marketers even pour their morning coffee. We aren't capturing leads anymore—we're orchestrating revenue on autopilot while everyone else plays checkers.
If you enjoy doing manual busywork while leaving money on the table, keep scrolling. But if you want to see what happens when the king of lead generation gets an autonomous brain, here are 20 non-obvious plays your competition isn't smart enough to run yet.
PS. So much more to come.
OptinMonster retweeted
❌ Babysit Black Friday campaigns during the biggest shopping week of the year.
✅ Let an AI monster squeeze every dollar out of your traffic on autopilot while you relax.
Introducing @optinmonster’s new MCP at optinmonster.com/mcp View article
Need a new popup campaign but not sure which one to build?
Now you can just ask.
Using our new OptinMonster MCP is like giving a new teammate their own login to your OptinMonster account, except the teammate is the AI assistant you already use.
And you decide what they're allowed to do.
Ask it what to try next, and it suggests an idea based on your own results.
Just starting out? It can browse our ready-made recipes, like growing your list or recovering abandoned carts, and suggest the ones that fit your website.
Here's how to get started:
optinmonster.com/optinmonste…
Are your visitors leaving because they didn't find what they're looking for? Popups using our Exit-Intent Technology can help stop them before they leave by showing them a different product they might be interested in instead.
OptinMonster retweeted
Updating WordPress won't fix the PHP flaws announced today. 🚨
The PHP security team released emergency fixes on October 21, 2026, for two critical vulnerabilities in PHP itself.
These flaws let attackers run code on your web server without logging in. Details leaked before the fix was ready, so attackers may already know how to use them.
PHP runs on your hosting server, so the update has to happen there, not in your WordPress dashboard.
We put together a quick guide on what to do right now.
(Link is in the thread below)
Is that a dare?! What should we challenge her to do!?
Tomorrow I'm recording demo videos of the @OptinMonster MCP. If there is something you want me to try, let me know and I'll post it.
This is going to be SICK. You've got to see this.
🤯 Today at 2PM ET, get a preview of the OptinMonster MCP and discover how pairing it with WPVibe.ai turns on its superpowers! Register at optinmonster.com/webinars-wp…
The campaign search box only helps if you remember what you actually named the campaign.
With Advanced Filters, you can find it by everything else: its type, its website or folder, and how it's performing.
They're available now on every OptinMonster plan.
Stack your filters, sort by more than one thing, and the campaign you're actually looking for is right at the top of your list.
Learn more in our full guide: optinmonster.com/new-advance…
Are you still using ChatGPT or Claude as a glorified search bar? It can do a lot more on your WordPress website than that.
On Thursday, John Turner (who built WPVibe.ai) and our GM Angie Meeker are showing, live, how WPVibe connects your AI to your WordPress website.
Once it's connected, your AI can handle the hands-on work, from building pages and updating products, to managing plugins and digging through your analytics.
They'll share the exact prompts they use, too.
It's free on October 8 at 2PM ET, and everyone who registers gets the recording.
Sign up here: optinmonster.com/webinars-wp…
A popup that opens immediately interrupts someone who hasn't read anything yet.
Campaign Teasers start the popup as a small button at the edge of the page instead. The visitor reads, moves pages, then taps when they want the offer.
And the people who tap are the ones who want what's inside.
Learn how to set up Campaign Teasers: optinmonster.com/new-campaig…