PMF or Die (@pmfordie) header
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90 days and $25K to build a $1MM app. Streaming 24/7 on Twitch and YouTube. Follow the players: @blakeandersonw

New York City
Joined January 2025
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PMF or Die starts today. We’re about to find out what happens when you lock 2 builders in an apartment with $25K, an internet connection, and just 90 days to build a $1 million dollar business. The 24/7 livestream will begin at 12 PM EST.
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The moment you’ve all been waiting for:
10x - Learn Anything Live now👇
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PMF or Die retweeted
prepare to be blasted by @10x_app in the @levelsio fly game as soon as you hop in your plane and you can't forget the @pmfordie cage on the beach 10x is seated among the greats like Atlantic Records & fan
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PMF or Die retweeted
new cage resident detected👀⛓️ @Baxate_carter staying over this weekend, pull up and witness the real GPU Sauce in action. Optimized, and still overclocking. Come lock in with us
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PMF or Die retweeted
Educating the Cornell builders about the only Technology podcast that matters ⁦@tbpn⁩
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We’ll call this PMF or Die Classic
I’d love to see a challenge where you give a founder an office setup from 50 years ago and you see how fast they can make $100,000 in 2025 with only a rotary phone, a typewriter, a phone book, a few nice pens, a book of stamps, and a fully stocked bar cart.
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Speed has always been a startup's #1 superpower, but the pace at which "AI native" teams are moving right now is truly insane. Their secret? It's not really a secret. They just use all the best AI tools to get leverage in every part of their workflow: Cursor, Figma, Vercel, ChatGPT, Claude, Granola, Obsidian. And they work together IRL, most sitting directly next to each other (to make communication easier) while executing against very strict goals for what they need to ship and by when. Just hardcore, hyperfast building, all day. People were not building products like this even 1 year ago. Perfect example is the @10x_app team which I visited in the @pmfordie cage yesterday (I'm not an investor, just a fan). I was blown away by how much progress they've made in ~2 weeks. They went from pure idea stage to being just about ready to ship a full featured product to GA in that amount of time. The 10x team is not alone. There are tons of other startups out there building this way right now. Incumbents and startups that are building the old/classic way are completely cooked.
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PMF or Die retweeted
Using some magic to get this MVP DONE TONIGHT Linking components just like these rubber bands, high cohesion, low coupling. link, unlink, reconfigure. clean code, clean connections, clean execution CODING ALL NIGHT VIBING ALL NIGHT COME LOCK IN WITH ME
> 7 hours of work > 13.1 mile run > 3 hours of work > MVP complete tmrw
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PMF or Die retweeted
shoutout @mignano for coming through to the cage and dropping some gems
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$10m run rate in 24 hours - "inspired by @pmfordie" teapawt.net/eddybuild/status/18963…
made $30k in 24hrs selling through google meet after one viral tweet inspired by @pmfordie
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Why have the last 11 days felt like 6 months
Day 11 in the cage starts now Last night I dreamt about tokens and temperature Now I wake up to a potential 4.5 announcement Live reaction on stream when it drops Come lock in with us
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PMF or Die retweeted
locked in. 24/7 live coding by @pmfordie in the background keeping me sane
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Coach Shine clocking in to the cage in 30 minutes. He’ll be workshopping brand, design, and messaging with @blakeandersonw and @pattybuilds. Join the stream on Twitch to learn from the 🐐
About to hop in and cook with the @pmfordie boys at 6:30pm ET @blakeandersonw @pattybuilds ⏲️🥘🔥 pmfordie.com
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PMF or Die retweeted
Can't believe someone built a fully functional version of Optifye for @pmfordie 😂
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PMF or Die retweeted
these 2 developers are locked in an apartment for 90 days and cant leave - until they make $1M ARR now if they leave even their chair, an automated system flags them for not being productive enough
It's official... you can now track our productivity
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I didn't expect to enjoy the @pmfordie format so much. There's something here with live + coworking as second monitor content. It really captures what it's like to grind on a project day in and day out. Wake up, work, sleep, repeat. It makes the bootstrapped founder experience less lonely. Hats off to @blakeandersonw and @pattybuilds.
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Day 10 building @10x_app Here is what we have accomplished in the past 10 days. --- 1. MVP Design - 85% complete I hired an Upwork designer and we have completed all of the primary designs for the app.  I am extremely excited to show you guys what the app looks like. 2. MVP Development - 65% complete Patty has built out all of the core functionality as separate components.  Now, it’s time to tie everything together into a functional MVP. 3. Marketing launch prep - 50% complete We hired a CMO.  He offered to do a 90 day trial for free.  Started working 12+ hours a day from the moment we first spoke.  On the first day, he completed cross-platform distribution strategy + account setup + hired 2 amazing editors.  He’s a killer. 4. Moving forward Static content, prompt engineering, and context / memory handling. --- By Sunday, we will have a complete MVP so that we can use the app daily on our phones.
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