Pony

Agents can now work twelve hours without supervision. Still waiting for one that can sit through a thirty minute standup.

London's AI scene has gone from "we have DeepMind" to needing an actual map to keep track. Lovely problem to have.

A site in an afternoon. A logo in a minute. A product in a weekend. AI made making easy, so everyone’s making. When anything can be built by anyone, “good” stops being an advantage. Distinct is the advantage. That’s the bit we do. #brand

The best engineering teams write the way they code. Short, clear, nothing in there that doesn't need to be.

Every other AI homepage now ships with a gradient and the word “agent”

Friday reminder that a brand built “for everyone” has the same target audience as oxygen.

Every recruiter promises great people. @Realmgroup_io edge is how they find them. Their methodology. We put their expertise and process up front, through REALM OS - the foundation of the new brand identity. Fantastic team work with! If you're hiring in tech, this is the team for you!

A legend. The startup world has lost a voice of rare honesty and wisdom. We need more founders like Adam Robinson.

A lawyer built an open-source alternative to Harvey in two weeks. When anything can be rebuilt that fast, buyers fall back on the name they already trust. Our CD @stefivanov_ in @BiznessReporter on why that’s worth building early --> business-reporter.co.uk/mana… #branding #ai

How tech startups can build trust in emerging technology by @DesiVelikova There is often a gap between what a technology can do and what people are ready to trust. The role of brand is to make that distance feel smaller. 👇 startupsmagazine.co.uk/how-t… via @TheStartupsMag

Business lending needed a new reputation. Not the last resort. The next step. Most lenders position themselves as the safety net for when things go wrong. We positioned Cashera for the moments things go right - the contract just won, the site about to open, the order too big to turn down. Business lending should see what's possible, and back it with conviction. Meet the new Cashera. The funder that finds a way.

Brand debt is the accumulated cost of every branding decision made quickly and “temporarily” instead of intentionally: the interim logo, the placeholder tagline, the landing page copy that will do for now, pasted word for word from Claude. Each one feels defensible on its own. The trouble is that they build. open.substack.com/pub/ponyth…

We're looking for a talented Motion Designer to join our studio. This is a senior role for someone who makes brands come alive - across brand reels, product UI, websites, content, and everything in between. If this sounds like you, apply here --> pony.studio/careers/motion-d…

Digital Assets Forum, NY, 6 November 2026 The premier event for the Institutional Digital Assets industry. A closed-door, institutional-only gathering. Get a 15% discount with PONY15 eblockchainconvention.com/di… @DAF_Global

We’re entering a new chapter and looking for passionate, energetic people who want to grow with us. We're looking for a talented Senior Brand Designer to join our studio on a full-time basis. The role is based in London. Apply here: pony.studio/careers/brand-de…

Our CD @stefivanov_ 's take on the Coca-Cola rebrand ended up in Fast Company. Sometimes keeping is braver than redesigning 👇 fastcompany.com/91578834/coc…

We're cooking something exciting and we can't wait to share it with you 👀

Maritime data has a problem. Dozens of platforms, converging features, near-identical promises. In one of the world’s most conservative industries, where trust takes years to earn and one mistake to lose, looking like everyone else is not a risk worth taking. Nemo needed a different position entirely. Not another optimisation tool. Fleet intelligence infrastructure. A platform that unifies vessel, voyage, and operational data into one command centre, built for the decisions that define how a fleet performs. The brand had to hold that weight. Timeless over trendy. Authoritative without being cold. Built to sit alongside the most trusted names in maritime, and designed to look stronger in ten years than it does today. NEMO - New Era Maritime Operations. By Navarino, already running across 13,000 vessels worldwide. #branding

@CodioHQ had a problem most brands would kill for: a reputation too good in one place. Trusted by universities to teach real coding, not theory, Codio owned higher education. But the market moved. Enterprises, bootcamps and startups now wanted the same thing: hands-on tech skills. And Codio's education-bound brand was holding it back.

Every strategist who’s worked on a merger knows the dirty secret. By the time the brief arrives, the decision has already been made. In a room nobody was invited to, where two CEOs traded the brand name like the last item on a divorce settlement. substack.com/home/post/p-198…