Introducing our final external speakers line-up for Zero Click Sydney on Tuesday 🇦🇺 Join experts from @Atlassian, @PrincessPolly, @VirginAustralia, @ahmhealth, TBWA\Australia, @Reddit, and @Rippling to discuss the future of AI marketing. Tuesday, 27 October Sydney, Australia

Over 1,000 marketing leaders joined us at Magazine London yesterday for Zero Click London 2026. Speakers from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK shared how they're approaching marketing strategy, team design, and measurement in the AI era. Thank you to @thejamescad (Co-Founder & CEO), @dbabbs (Co-Founder & CTO), @nicklafferty (Founding Marketing Engineer), Jennifer Zou (Economist), @JBlyskal (Researcher), Abigail Tucker (Director, EMEA), and Ali Vaghar (Head of Data), and to every speaker, partner, and attendee who made it happen.

We brought Cohort Zero came to London on 21 October, the day before kicking off the Zero Click by Profound World Tour. Over 100 customers brought a specific opportunity to worked through in small roundtables side by side with our Profound team.

New episode of The Marketing Engineer Podcast with @bcamhi, SVP of Marketing at @Cognition. Cognition just passed $1 billion in revenue, but when Brandon joined its marketing team was still early. So the team hired a Marketing Engineer. Within a week and a half, all of Cognition's paid ads were managed by AI, and list uploads from the field team were too. In this episode, Brandon breaks down how he's building the marketing team at Cognition with an AI first approach.

Introducing Dynamic Bot Rendering. When an AI bot visits your site, we serve it a fully loaded version of the page. Your human visitors’ experience stays exactly the same. Most AI bots only read the raw HTML. Anything behind scripts, tabs, or accordions, like pricing and product details, never reaches them. See your site’s bot readability in Bot View, then choose what gets rendered (the whole site, a group of pages, or a single page) without touching your CMS. Live today for customers on CloudFront, Cloudflare, or Vercel, with more CDNs on the way.

Angela Feng, VP of Performance & Growth Marketing at @Atlassian, is taking the stage at Zero Click Sydney next week. She'll share how her team is leveraging insights from Answer Engines to create more targeted marketing, personalise the customer journey, and help buyers move through the funnel faster. Sydney, Australia Tuesday, October 27

Jennifer Zou (Economist) and @JBlyskal (Researcher) are taking the stage at Zero Click London this Thursday to present "The Genesis of Agentic Attention." They'll share Profound's latest research on ChatGPT, Claude, and the new wave of Personal Agents like Muse, Instinct, Grokbot, and Dot. Helping marketers understand what it means for how brands get discovered when an agent is doing the looking. Thursday, October 22 London, United Kingdom

Announcing our final speakers for Zero Click London this week 🇬🇧 Join experts from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK to discuss the future of AI marketing. Thursday, 22 October London, United Kingdom