Online marketing and social media expert and entrepreneur with a side of life, love, sports & music. Founder of @digitalgroundup and @digital4startup.
Joined February 2009
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- Following783
- Followers1.4K
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Congratulations @Jon_RosenthalTX ! So well deserved, and so glad to have been able to work on your campaign all those years ago!
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Thrilled to lead off this video from @GoogleAds. Your customers don't want to be lied to - they value authenticity!
Buyers don’t move in a straight line. They search, watch a YouTube video, maybe walk into a store, then search again, after clicking on an Instagram ad.
If you only measure the last click, you miss most of what actually drove the sale.
Glad to share my take alongside @revaminkoff, Matt Shenton, Ezra Sackett, @jeffalytics, and Pauline Jakober (@GrpTwentySeven) in this piece from @GoogleAds. My part is at the end. 👇
Ready for your next meet‑cute? 💕 The GURU Conference team created a swoon‑worthy rom-com song quiz! Find out which type of rom‑com song matches your main character energy. Take the quiz here - guruconference-2026.paperfor… #GuruConference @ConstantContact
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My latest article is now live on @sengineland: Come learn more about Demand-Led Budgeting and the reasoning behind it! #ppc #googleads searchengineland.com/google-…
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Reva Minkoff retweeted
Your goal shouldn't be to optimize for ChatGPT and Gemini to "include you" in the answer, instead, optimize to "be the answer".
Look at what happens when an LLM cites multiple options.
The likelihood of someone taking action (such as purchasing) decreases from 14% to between 4% and 6%.
Optimize to be the answer. Not to be included in the answer.
Why might someone oppose an independent auditor? Perhaps because it can be prohibitively expensive... #mytwocents #AIPolicyConf @1871tech
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"Who is Responsible When AI Acts?" - a very thought provoking panel by @1871tech and @Convergence_TPI at the Emerging Tech Conference today. I have so many questions and thoughts...
Check out my latest on @sengineland: 4 @Google Ads Settings & Recommendations Worth A Closer Look: searchengineland.com/google-…
Reva Minkoff retweeted
BREAKING: Chicago has logged its worst air quality ever.
Latest: tinyurl.com/mprbxd3y
Event cancelations: tinyurl.com/h2rnkh5w
Forecast: tinyurl.com/3mh3cufu
Shoutout to @JJWatt for calling stuff like this out... women are more than just someone's husband - and his incredible wife @KealiaOhai earned this in her own right!
The woman in the photo grew up literally down the road, won 4 Utah state championships (1 in this exact stadium), Gatorade Player of the Year twice, National Player of the Year, scored the fastest first goal in USWNT history…
Could probably be worth a mention, but idk.
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For some reason @amazonmusic seems to only want to play me songs by former members of @onedirection on My Soundtrack today...
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Google Marketing Live wasn't all bad - here are some of my favorite things that were announced today: linkedin.com/feed/update/urn… #GML26 #googlemarketinglive #PPC
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Reva Minkoff retweeted
spacesleftblank.com:
autobiographical poetry (immigration raid -> neuroscience -> NASA -> startups)
human written (by me)
intended to be experienced inside a conversation with an AI
that also asks questions about consciousness
Our @GoogleAds MCC got hacked back in January. Now live in @sengineland, here's what we learned from what happened to us and how to keep it from happening to you: searchengineland.com/google-… #ppc #googleads #agencylife
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Proud to be the 1,754th 😎 on @BackerKit for Drink Coffee, Talk Fast: A Documentary About Gilmore Girls. Thanks @InkOnPaperDocs searching-for-stars-hollow-a…
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The Artemis II Crew requesting that a bright spot crater on the moon be named for Reid's wife, who passed away, was incredibly moving. Who's cutting onions in here? #ArtemisII #Integrity
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