Ross Rubin (@rossrubin) header
Ross Rubin (@rossrubin) profile picture

Principal Analyst, @reticleresearch Contributor, @fastcompany and @laptopmag

Hovering over a keyboard
Joined October 2007
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Looking forward to #LenovoTechWorld at #CES2026 at The Sphe-- OMG, it's pregnant!
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.@qualcomm CES presentation announcing Snapdragon X2 Plus. @Microsoft's James Howell just gave what may be the best explanation of what an AI PC is that I've ever heard. Snapdragon Gluardian will provide remote PC management for consumers and enterprises.
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Biggest changes ever to the Echo line. Echo Dot Max and new Echo Studio move simplified controls to the front. No new baseline Echo for now. Dot Max sees a price bump to $99. #amazondevices
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Kindle now supports transferring docs via OneNote, OneDrive, and Google Drive. Big win for many usage scenarios. #amazondevices
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.@panos_panay is seriously geeking out on the engineering behind the new Kindle Scribe and how it translates into speed and lightness. Says they've been working on having colors pop for years.
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New Kindle Scribe and Kindle Scribe Colorsoft lose the large left bezel of previous Scribes and other e-paper products. #amazondevices
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Moving from Fire TV to Kindle. If you liked the movie, wait til you read the book. #amazondevices
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A few new Fire TV features introduced among the official reveal of Vega OS. Devs can write to the metal with C++ and Rust or use higher-level languages. #amazondevices
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Blink Arc combines two cameras into a mount and generates panoramic 180-degree video. No blind spots. Starting at $99! #amazondevices
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New @ring Search Party feature for helping neighbors find lost dogs is a pretty cool example of AI+human intelligence collaboration #amazondevices
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Ring Rerinal Vision uses a combination of improved hardware imaging and AI, pairs with AI summary notifications of what the camera is seeing. Starts at $200. #amazondevices
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Five brands, yet i can't recall seeing them side by side as ecosystem tentpoles. #amazondevices
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Getting ready to hear the latest in all things @AmazonAlexa and @AmazonDevices with @panos_panay
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Alexa+ is $20/mo but free to Prime members, who will get by far the most use out of it. No new devices and all new devices. What happens to your Echo if you don't subscribe? And a bit surprised there wasn't much privacy discussion.
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Alexa+ really widens the gap between the smart display and smart speaker experience, from more useful widget screens to analyzed @ring video displays. #amazondevices
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No question that @amazon has timed this intro to get an early jump on the next wave of #AgenticAI, heavily leveraging everything it knows about your life. Interested to hear the privacy angle. #amazondevices
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.@panos_panay describes #alexa as being "completely rearchitechted." #amazondevices
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Not expecting an update on @ProjectKuiper today, but thinking maybe there's some demand brewing for some @Starlink competition #amazondevices
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Couldn't be anything other than #pumped to see @panos_panay introduce the latest from @amazon Devices and Services this morning.
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Gelsinger: The debate of whether you can have great battery life on x86 is over. #LenovoTechWorld
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