Rumpel crew

The biggest lesson I learned from 11 years of running my streetwear brand👇 August 22nd, 2012. Picture the scene: A crowd of 1200+ people waiting. The vibe? Electric. Rumpels (our street art character @rumpelcrew) are alive showing off their parkour skills. Rumpelinas are showing off the ladies’ collection. A dog painted as a zebra. Up-and-coming DJs (who are now big shots). All for the "Life is Porno Beginning" - our brand’s launch party. Fast-forward to a few days ago, which marked exactly 11 years since we launched our brand’s journey. Looking back, if I could whisper a piece of advice to my younger self, it would be this: Everything takes time.  Yeah, usually at least twice as much as we think. But guess what? Time's on our side. It’s like things unfold just the way they're supposed to. Jump to 2015, and I found myself in New York for a game-changing pitch. Heart pounding, lights glaring. I'm pitching our brand to a major showroom. “Let's do this,” the guy says. Goosebumps. It felt insane. But reality check? We were far from ready. Passion, balls, a strong brand? We had that for sure. But the production, the capital? Not quite. We aimed for the stars but lacked the rocket to get there. And if we had somehow jumped on that chance, I'm pretty sure we'd have crashed and burned. Then came a chat with @GaryVee a few years later that flipped my script (btw. you’ve gotta watch that “web2 Tino” video…). “What would you do in my shoes to expand?” I asked him. Gary hit me with: “If I was your new partner, I’d ask: ‘Wait a minute, why are we worried about America, Asia, South America? Are we doing that for our ego? Have we maximized our home market? Have we squeezed that orange enough so there is no more juice?’” “That's why most entrepreneurs lose,” he continued. “They over-expand. They go wide and not deep. And when the shit hits the fan, and you're shallow, it's very easy to kill you. So I would ask you: ‘Have we maximized the markets we're winning in?’ I can promise you, you haven't.” Man, was he right... We felt we had peaked in our home markets. But since that conversation in 2018? We grew 400%. Well, 2012 felt like the beginning. But now? I feel like we're just getting warmed up. The real lesson? Life’s biggest game isn’t speed; it's endurance. And I’m forever grateful that Life is Porno… Tino

gm🕊️ Wishing you all an amazing Sunday!

GN, misfits😉 @rumpelcrew 👀

Another Private Q&A session for the holders of @rumpelcrew with a specific trait is in the books✔️ This time with my co-hosts from the @GratefulShow_ who spread a lot of alpha. Thank you so much @gratefulape @Ape4249 & @beast_eth for finding the time.

99.9% of NFT characters had no idea in 2013 that they'll ever exist. @rumpelcrew was already there in the streets around the globe.

Paris. February - but 2013. I'm pretty sure I'd be doing exactly the same now, 10 years later. Even though @rumpelcrew lives now more on the blockchain than in the streets...

The @rumpelcrew utilities ranged from custom streetwear and accessories, all the way to cool art and foodie experiences.

This was epic🔥 A super-private Q&A session with @petrmara - as one of the utilities for @rumpelcrew holders (of a specific trait). Around 200 (!) Rumpels out of 700 claimed their utilities and I'm so proud of our community.

Some of the 2022 Life is Porno shootings & campaigns. Pretty sick to look back…

Dear Life is Porno Family, [a letter to our brand’s community] Ten years ago, we wanted to launch a brand that would connect people with the same mindset. If you are reading this right now, we have succeeded. How do we know that?

A @rumpelcrew community member @veetek_eth is creating custom Rumpel rings for fellow holders. Can't wait to get my ring and an NFT!!

Ladies & gentlemen, meet our very first sneakers: LIFE ZERO🔥 Having an own sneaker is a huge milestone for me personally, as well as for our brand after 10 years. Can’t wait to see our fans rocking them. Available on Friday, Dec 16th on Shop.LifeisPorno.com

What are your top 5 NFT communities? Let me start: 💎 @rumpelcrew 💎 @AdamBombSquad 💎 @mutant_cartel 💎 @veefriends 💎 @ChimpersNFT You?

Rumpel crew is a small NFT project and here are some of the (pretty awesome) utilities our @rumpelcrew holders can claim now at utility.rumpelcrew.com... ⬇️