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SamCart

@samcartapp

Monday. https://teapawt.net/t.co/xRsExofRZB

 Austin, TX
samcart.com/tools/creator-revenue-calculator
Joined April 2014
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Everyone says you need more visitors before Black Friday. Most sellers don't. They need this:
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More money from the people already checking out. An order bump on the page and one upsell after they pay. Same visitors, bigger orders.
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The difference between sellers who have a big Black Friday and sellers who have a quiet one:
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The big ones told their buyers the date two weeks early. The quiet ones announce it that morning and wonder where everybody is.
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Most sellers try to fix the last step first. Here's the order that actually works:
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Audience → trust → first sale → order bump → repeat buyer. You can't upsell someone who never bought. Build in that order.
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BLACK FRIDAY CHECKOUT, RANKED Rules: one product, one weekend, no extra spend. Best move first. THE PAGE 1. One price, one button 2. A real end date right on the page 3. Fewer links out WHAT THEY BUY 1. An order bump that makes the main thing easier to use 2. A one-click upsell right after they pay THE FOLLOW-UP 1. A last-day email to everyone who clicked but didn't buy 2. A thank-you email that points at what's next 3. Actually ending the sale when you said you would 4. A "you missed it" email so next year's deadline means something Most sellers spend the whole week on the bottom of each list.
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Checkout pages come in 4 levels. Which one is yours? Level 1: a product and a price. Level 2: plus an order bump that makes it easier to use. Level 3: plus a one-click upsell right after they pay. Level 4: plus a follow-up email that brings them back. Most sellers stop at Level 1.
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If we had 30 days to get a checkout ready for Black Friday, this is exactly what we'd fix:
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The upsell. One more product right after they pay, while they're still excited. One click, no re-entering a card.
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The deadline. A real end date on the page and in the email. Then don't extend it. The next sale only works if this one really ended.
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If we had one week to get past buyers to buy again before Black Friday, this is exactly what we'd set up:
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An order bump that pairs with what they bought last time. The easiest yes is the one that makes their last purchase better.
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One email the night before: "You bought X. Here's first dibs." Then one reminder when it opens. Your best customers already know the way to your checkout.
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If we were launching a brand-new digital product before Black Friday, this is exactly the checkout we'd build first:
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After they pay, offer one upsell on its own page. One click to say yes, one click to say no thanks.
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Then send one email to your list the day it goes live. That's the whole launch. Fancy can wait until it sells.
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