Sapna Maheshwari (@sapna) header
Sapna Maheshwari (@sapna) profile picture

Sapna Maheshwari

@sapna

whatsupna? @nytimes business reporter. pun lover, Tar Heel, from CT. tips to [email protected], DM for Signal, WhatsApp.

 Manhattan, NY
nytimes.com/by/sapna-maheshwari
Joined April 2009
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Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)Photo by Sapna Maheshwari (@sapna)
also forgot to mention - i'm recently back @nytimes from mat leave! had a second gal in September and the chaos is real and wonderful. now... send me story ideas...scoops... gossip!
Sapna Maheshwari (@sapna) profile pictureSapna Maheshwari@sapnaApr 23
Replying to @sapna
I started reporting this before going on mat leave in September but @AnaSwanson and @megatobin1 took it to the next level, with the additional Labubu testing and further reporting. please take a read: nytimes.com/2026/04/23/busin…
Some Labubu Dolls Contain Cotton Banned by Forced Labor Law, Testing Shows

Some Labubu Dolls Contain Cotton Banned by Forced Labor Law, Testing Shows

A test verified by The New York Times found that clothes for some of the viral dolls contained cotton from the Xinjiang region of China, which is banned in the United States.

nytimes.com
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Ken Bensinger (@kenbensinger) profile picture
Ken Bensinger
@kenbensingerOct 30
How the sausage is made: PACs opposing the CA Billionaire's Tax (Prop 40) and supporting Prop 41 & 42 (which would nullify 40) paid a company called Daisy Pay a total of $62,000 for 803 story shares on Instagram. Not posts. Not new content. Story shares.
Image from Ken Bensinger (@kenbensinger)
Image from Ken Bensinger (@kenbensinger)
Image from Ken Bensinger (@kenbensinger)
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Katie Robertson (@katie_robertson) profile picture
Katie Robertson@katie_robertsonOct 28
NEW: Life magazine is coming back, with its first quarterly print issue out next month. I spoke with the team behind it nytimes.com/2026/10/28/busin…
Life Magazine, Chronicler of 20th-Century America, Rises Again

Life Magazine, Chronicler of 20th-Century America, Rises Again

The iconic publication, acclaimed for its visual storytelling, will return as a print quarterly next month in a challenging business environment.

nytimes.com
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Kashmir Hill (@kashhill) profile picture
Kashmir Hill
@kashhillOct 27
A sign of the times: Start-up in San Francisco was paying people $20/hour to walk robot dogs. My latest: nytimes.com/2026/10/27/techn…
Image from Kashmir Hill (@kashhill)
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Ryan Mac 🙃 (@RMac18) profile picture
Ryan Mac 🙃
@RMac18Oct 26
"She thought it was perfect." nytimes.com/2026/10/25/style…
Image from Ryan Mac 🙃 (@RMac18)
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Gus Saltonstall (@GusSaltonstall) profile picture
Gus Saltonstall
@GusSaltonstallOct 25
What do you mean your dog is Kelly Clarkson trying to buy the $15,000 animatronic bird at Art of Play in Brooklyn
Image from Gus Saltonstall (@GusSaltonstall)
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Katie Robertson (@katie_robertson) profile picture
Katie Robertson@katie_robertsonOct 22
Inbox: Pui-Wing Tam is the next Business editor of the New York Times and we are all thrilled
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Teddy Schleifer (@teddyschleifer) profile picture
Teddy Schleifer
@teddyschleiferOct 20
NEWS — Mike Bloomberg is back, baby. Bloomberg is putting $80 million into an effort to help Democrats, becoming one of the largest disclosed donors in the midterms. At least $50 million of that is to help Democrats in the House. Exclusive details with @boreskes.
Image from Teddy Schleifer (@teddyschleifer)
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Emma G. Fitzsimmons (@emmagf) profile picture
Emma G. Fitzsimmons@emmagfOct 19
Huge congrats to @lauriegnyt who is retiring after 29 years at The New York Times. I admire her so much, and she had a legendary run on the religion beat: rna.org/news/laurie-goodstei…
Laurie Goodstein to be honored with 2021 RNA Lifetime Achievement Award — Religion News Association

Laurie Goodstein to be honored with 2021 RNA Lifetime Achievement Award — Religion News Association

By Danae King, the Columbus Dispatch, RNA board member When Laurie Goodstein was asked as a young reporter to choose from a few beats, she surprised many by picking religion. The decision to choose...

rna.org
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this would give me so much main character energy if it happened to me
Erin Woo (@erinkwoo) profile pictureErin Woo
@erinkwooOct 15
OPENAI to EMPLOYEES: If someone is trying to seduce you, first consider — could they be a spy??? OpenAI is warning its employees about honeypot spies and strangers with children in playgrounds ... a very fun one with @georgia_wells and @MeghanBobrowsky: wsj.com/tech/ai/ai-companies…
AI Companies Play Cat-and-Mouse With Secret-Stealing Spies

AI Companies Play Cat-and-Mouse With Secret-Stealing Spies

wsj.com
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Andrew Ross Sorkin (@andrewrsorkin) profile picture
Andrew Ross Sorkin
@andrewrsorkinOct 13
Thrilled to announce @DealBook Summit lineup on Nov 18. Please join us! JD Vance, v.p. of the United States Mark Carney, prime minister of Canada Sam Altman, OpenAI Hailey Bieber, Rhode Greg Brockman, OpenAI Shayne Coplan, Polymarket David Ellison, Skydance Adena Friedman, Nasdaq Christine Lagarde, president of the E.C.B. Palmer Luckey, Anduril Zohran Mamdani, mayor of New York City Elon Musk, SpaceX and Tesla (and more) Satya Nadella, Microsoft Vlad Tenev, Robinhood
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Derek Thompson (@DKThomp) profile picture
Derek Thompson
@DKThompOct 9
there are dystopias everywhere for those with eyes to see
Press Gazette (@pressgazette) profile picturePress Gazette@pressgazetteOct 9
EXCLUSIVE: The Quartz website is now mainly produced by one AI-assisted reporter writing 50+ stories per day
Image from Press Gazette (@pressgazette)
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how to say sorry on social media, 2026 edition... straight out of Black Mirror nytimes.com/2026/10/07/style…
An Influencer’s Punishment Is a Pinned Instagram Post

An Influencer’s Punishment Is a Pinned Instagram Post

A dispute over online misinformation about the F-Factor diet led to an unusual agreement: an apology video that must be pinned to the top of social feeds for three and a half years.

nytimes.com
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end of an era!!!! 😭😭😭
rat king 🐀 (@MikeIsaac) profile picturerat king 🐀
@MikeIsaacOct 5
some news: after 12 years and a lot of bylines, im leaving The Times it is bittersweet. i will miss my colleagues and am proud of the work we did together. im joining The Atlantic in December to cover Silicon Valley for the magazine! could not be more thrilled to get started
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Katie Robertson (@katie_robertson) profile picture
Katie Robertson@katie_robertsonSep 30
Full story here: Roger Lynch's departure from Condé Nast was sudden -- Steve Newhouse told me he only found out on Monday that his CEO was leaving nytimes.com/2026/09/30/busin… teapawt.net/katie_robertson/status…
Condé Nast C.E.O. Leaves to Run Mattel

Condé Nast C.E.O. Leaves to Run Mattel

Roger Lynch, who has led the publisher for more than seven years, will become the chief executive of the toy company, he said Wednesday.

nytimes.com
Katie Robertson (@katie_robertson) profile pictureKatie Robertson@katie_robertsonSep 30
NEWS: Condé Nast CEO Roger Lynch is stepping down after more than 7 years
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all of New York has become a set for TikTok + Instagram shows, which now regularly host A-list stars and Mayor Mamdani nytimes.com/2026/09/25/busin… with @koblin
Why New York City Is a Paradise for Creators

Why New York City Is a Paradise for Creators

The streets of New York are a backdrop for countless TikTok and Instagram videos.

nytimes.com
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listening to this song and all I can think is: Good God, Lemon
Image from Sapna Maheshwari (@sapna)
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Emma Goldberg (@emmabgo) profile picture
Emma Goldberg@emmabgoSep 24
🚨 it's new @amandahess 🚨nytimes.com/2026/09/24/style…
Her Brand Was Tradwife. Now She’s Divorced.

Her Brand Was Tradwife. Now She’s Divorced.

What happens when a trad influencer leaves her husband, questions her beliefs, stops selling anti-feminism T-shirts — and still needs to make a living online?

nytimes.com
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Katie Robertson (@katie_robertson) profile picture
Katie Robertson@katie_robertsonSep 23
Today's Daily is so so good - feat. @sapna with a great cameo by her mom nytimes.com/2026/09/23/podca…
Health Trackers Are Everywhere. Do Babies Need Them, Too?

Health Trackers Are Everywhere. Do Babies Need Them, Too?

Parents are increasingly willing to embrace tracking and analytics for their children — part of a broader cultural obsession with health data and optimization.

nytimes.com
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Natasha Singer (@natashanyt) profile picture
Natasha Singer@natashanytSep 23
Such a great Daily ep today on surveillance creep and the datafication of infancy. +@sapna 's Mom steals the show!
Sapna Maheshwari (@sapna) profile pictureSapna Maheshwari@sapnaSep 23
i'm on The Daily today talking about health trackers and optimization for babies + adults... and my mom is on here too! (maybe the first auntie on the Daily??? will have to check) - take a listen! nytimes.com/2026/09/23/podca…
Health Trackers Are Everywhere. Do Babies Need Them, Too?

Health Trackers Are Everywhere. Do Babies Need Them, Too?

Parents are increasingly willing to embrace tracking and analytics for their children — part of a broader cultural obsession with health data and optimization.

nytimes.com
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