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thegamebusiness.com
Joined February 2025
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"My controversial opinion is that this is the modern way of making games"
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Meta wants to take on Roblox with AI. VP Saxs Persson tells us why Horizon's new tools are a legitimate business opportunity for game makers
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We're running an awards to celebrate top video game marketing campaigns! More details through here.
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$500 million Gears of War cannot happen again (Paid Subscribers)
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"The age may be coming where we don’t need the console" - says PlayStation founder Ken Kutaragi thegamebusiness.com/p/where-…
This week: Is there a future for Mass Effect and Dragon Age away from BioWare? Ken Kutaragi fears for consoles. We dive into the world of web-based games with Poki. And we try and get our heads around modern video game pricing.
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“We’re in the 1995 to 2000 era for Commodore. Which is perfect, because that’s what people want to go back to” thegamebusiness.com/p/how-on…
"We see a lot of complaints about the phone price. We found a way to drop it by $100, but $399 for a flip phone, although it’s not your granny’s flip phone, can seem expensive. That is purely because the RAM price went from $11 per unit to $86 per unit."
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Today we're going retro with Commodore CEO Peri Fractic by discussing the surprising direction he's taking the classic gaming brand, including a 'digital detox' flip phone that taps into a growing desire to disconnect open.substack.com/pub/thegam…
In today's Here's The Dring, we revisit the Call of Duty vs Zelda vs GTA 6 conversation, plus what to make of all the AI noise.
Reminder: Here's The Dring is our newsletter/podcast for paid subscribers. Our Tuesday and Thursday Shows remain free.
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"You don’t have to be a Top Five publisher to make a Star Wars game"
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Activision: Nintendo’s been an amazing partner in co-marketing. I only see that relationship developing as we have future titles like Spyro coming back.
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Is Grand Theft Auto 6 a problem for Call of Duty: Modern Warfare 4? thegamebusiness.com/p/fixing…
Interview: Activision on Game Pass, Nintendo, Black Ops and rebuilding trust in Call of Duty
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In today's huge edition of The Game Business, we dive into the state of Call of Duty. Can Modern Warfare 4 stage a comeback for the franchise? We speak to Activision to find out.
Plus, Lucasfilm Games and Fuse chat independent-made Star Wars games
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“North America is the most expensive place to make games in the world. So, there’s a lot of talk about, ‘Where can we go cheaper?' But if an outsource team is half as expensive as your internal team, but it takes over twice as long, it may cost more"
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The Game Business retweeted
In today's The Game Business, I've been chatting to Guha and Karthik Bala, the leaders of Velan Studios and former heads of Vicarious Visions. We talk about surviving in a hostile US game development scene... and how they won the backing of Nintendo
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“The Nintendo partnership is a very special and unique one, and the bar is really high in terms of what we need to make.”
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This week's Here's The Dring (for our lovely paid subscribers), discusses the new AI, prompt-based UGC platforms offered by Google, Roblox and Meta. Plus, whether there is anything actually new to the Xbox XP division?
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How did PS5 boxed games sell in September? GTA 6 and Zelda reveals boost console sales in September. And the problem with industry consolidation...
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