Trakken (@trakken) header
Trakken (@trakken) profile picture
Hamburg
Joined July 2012
90% of organizations collect data, but only 10% use data to generate insights in the CRO process. Marianne Stjernvall was guiding us through this and pointed out the values and the pitfalls. Thank you for the insights, Marianne! #queenofCRO #CRO #abtesting #analyticssummit
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The question of choice: buying or building your CDP. As this is based on individual requirements, there is no single answer, but for each use case the right solution. #datawarehouse #googlecloud #human37 #analyticssummit #trkkn
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With speakers from Google, we got the great opportunity to get a view under the hood of GA4. It aims to be more user-friendly in the interface, but in the same way to serve more complex use cases. Many thanks to Obi Osuji and Brian Stark for sharing the insights! #analyticssummit
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The Analytic Summit has just started and we are very excited about the upcoming talks! A warm welcome to everyone! It's a great atmosphere with many highly talented people. #analyticssummit #digitalanalytics #googleanalytics #google #trkkn
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📢 Agenda is online 📢!!! Check out the lineup and sign up now! analytics-summit.com/agenda @Google @GoogleCloud @FUNKEDigital @HelloFresh @Adevinta @eventimDE @TUI and many more ❤️
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🚨 Last chance 🚨!!! Be quick, only a few Early Bird conference tickets left! Save your seat now and see speakers from @HelloFresh , @TUIDeutschland , @eventimDE and many more live on stage on April 19, 2023 👇 analytics-summit.com/tickets #analytics #google #data #analyticssummit
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Seminar tickets are now available 🔥!! If you want to learn from our certified @Google technology experts all around #ga4, #sgtm or #dataprivacy, sign up now! Seats are limited. 📅 Apr 18, 2023 🕣 From 9am CEST 📍 Atlantic-Haus, Hamburg More details: analytics-summit.com/seminar…
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Attention 📢!! Ticket sale for the Analytics Summit 2023 starts today! 📅 Apr 18 (seminars) & Apr 19 (conference) 📍 Hamburg + lim. live stream option 💡Topics: #ga4migrations, dataprivacy, #sgtm, #cdp, #cloudsecurity, and many more… Sign up now! analytics-summit.com/tickets
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🚨 News!! 🚨 Google Optimize & Optimize 360 will no longer be available after Sept 30, 2023! Experiments & tests can continue to run until that date. Any experiments and tests still active on that date will end. Questions around the sunset? Contact us! trkkn.com/company/contact-us…
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📢 To all #GTM users, have you already heard about GTM Plus 📢?? Our new Chrome Extension, GTM Plus, enables hotkeys for quick navigation in the UI of GTM. Try it out for free ⬇️ chrome.google.com/webstore/d… @Google
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If you want to know how #trkkn link_id helps you track and categorize your clicks that lead to navigation / redirect events, and additionally allows you to build heatmaps, check out @sepplbmx’s guest post on @SimoAhava’s blog. 👉 simoahava.com/analytics/trac… @googleanalytics
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📢 To all #GTM users out there, we have some cool new stuff that will make your life much easier 📢!!! Meet our new Chrome Extension, GTM Plus, that enables hotkeys for quick navigation in the UI of GTM. Try it out for free ⬇️ chrome.google.com/webstore/d…
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1 day left!!! Excited to kick-off this year’s Analytics Summit Warm-up with you 💕 Learn from our industry leading experts from @google, @hellofresh and @RTLDE_Corporate and win a ticket for the Analytics Summit 2023! Sign up now 👇 analytics-summit.com/#regist…
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Only 2 days left ✨✨✨ Join @carly_boddy (@google), @ZordnajelA (@HelloFresh) and Nina Berger (@RTL Deutschland) for their sessions at the Analytics Summit Warm-up 2022 and hear them talking about #ga4migration, #sGTM and #dataprivacy. Sign up now! analytics-summit.com/#regist…
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Only 3 days left 🙌 Get your free online ticket and join our sessions at the Analytics Summit Warm-up 2022 about #ga4migration, #serversidetracking and how to adapt your measurement to a changing ecosystem with GA. ➡️ analytics-summit.com/#regist… @carly_boddy @ZordnajelA @Google
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Meet @ZordnajelA, one of our fantastic speakers at the Analytics Summit Warm-up 2022 💗 In his session on Nov 16, he will speak about the #GA4 rollout @HelloFresh, custom tag templates in #GTM and much more. Sign up now and join the talk! analytics-summit.com/#regist…
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🚨 Breaking news!!! 🚨 Today @Google announced that Universal Analytics (UA) 360 sunset date will move from Oct 1, 2023 to July 1, 2024. If you have any questions on your #ga4 migration or switching to a GA4 license, contact us! We are here to support! trkkn.com/company/contact-us…
We’re excited to introduce Roger Blaser as our new Managing Director Switzerland & Austria to grow the Alpine market together with him and help clients leverage @Google technology 👋 #dataprivacy #cdp #dataactivation #programmaticadvertising Great to have you, Roger 🧡🧡🧡
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💗Meet Nina💗 Nina has more than 10 years of experience in working with #GA and in her session at the Analytics Summit Warm-up 2022, she will speak about using #serversidetracking. 🕗 Nov 16, 2022 at 8pm CET 📍 Online Sign up now and join Nina’s talk! analytics-summit.com/#regist…
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Speakers for the Analytics Summit Warm-up 2022 are online! Great to have you @carly_boddy (@Google), @ZordnajelA (@HelloFresh) & Nina Berger (@RTL Deutschland) 💜💜💜! Join us and hear what they have to say about #ga4, #serversidetracking & #dataprivacy. analytics-summit.com/#regist…
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