Head of Brand at @ghost. Decaffeinated human @wimpdecaf. Generally a total bozo.
Greenville SC.
Joined April 2008
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Decaf sucks.
Today I’m unsucking it.
I'm hella stoked to introduce Wimp Decaf wimpdecaf.com. Jump on that waitlist!
Most decaf drinkers are tired of sacrificing taste and quality. Most companies use low-quality beans and toxic decaffeination practices, leading to bland results and an unhealthy lack of choice.
Delicious coffee should be enjoyed any time of day. It should be as dialed at 8pm as it is at 8am. Where are the great tasting healthy options??
Beer and water industries were facing similar issues. Now look at Athletic Brewing and Liquid Death. Decaf is another underdog and coming out to play with the cool kids.
Welcome Wimp. We choose our beans with craft care. Our partners in Guatemala, Colombia, and beyond grow pure, clean, and wildly sophisticated beans. We use safe, flavorful methods like Swiss Water, Ethyl Acetate (a naturally occurring reaction in fermentation processes), and Carbonic Maceration (coming from the wine industry) for decaffeination, ensuring clean and delicious decaf.
“IDK what wizardry you are doing but this is definitely better than any other decafs that I’ve had.”
Jeff Sheldon (@ugmonk)
Wimp is more than just coffee. It’s a posse of people shaking off hustle culture. We’re choosing to enjoy life, work out loud, and have fun. Calm as fuck is a common reply to “how you doin'?” around here.
We’re building Wimp in public, embracing every awkward misstep and pro move. It’s like a reality show, but with less drama and more coffee.
Why call it Wimp? Someone once said decaf was for the weak. Whatever, dude. We’re owning it, and making decaf the underdog hero. We’re turning what culture says about hustle on it’s head. We're about enjoying great coffee any-freaking-time you want.
Join us at wimpdecaf.com and be part of the relax revolution. (too much?🤣) No more chemical-laden, tasteless brews. We’re here for quality, clean beans, and heaps of fun.
Stay tuned for more of my personal story over this coming month as we move toward our full launch.
Who do I know that is a high level security engineer? We're hiring.
@Ghost is an amazing place to work. Best company I've ever worked for. Please share this around. This is not my team, so please don't DM me with your interest. Just fill out the application. Folks that answer the questions thoroughly and thoughtfully will stand out. Leave a video! Think of creative ways to show your skills.
careers.ghost.org/senior-sec…
Haha, so weird what people end up liking on this site. Turns out people were looking for this.
My wife and I are lookin for more chance and play in our lives, so I made this tonight to help us roll the dice on where we eat-out or get take out from on Monday nights. eatwtf.whale.fyi/
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Matthew Matsuzaki retweeted
The fascinating thing about J.K. Rowling’s handwritten spreadsheet is that she wasn’t simply keeping track of Harry Potter’s adventures. She was practically running an entire fictional world like a television production.
And the funniest part? This particular sheet was for Order of the Phoenix. She divided the story into chapters, months, titles and individual plotlines, including the prophecy, Harry and Snape, Cho and Ginny, Dumbledore’s Army, the Order of the Phoenix, and Hagrid and Grawp. She was literally tracking how several different storylines progressed alongside one another.
Think about how much of that book is happening simultaneously. Harry is struggling with his connection to Voldemort, Umbridge is tightening her grip on Hogwarts, Hermione is secretly organising resistance, the Order is working behind the scenes, and the prophecy is gradually becoming more important. These aren’t random events thrown together. They’re separate narrative threads deliberately moving towards the Department of Mysteries.
What’s even more impressive is that Rowling had planned the overarching seven-book story years before the first book was published. She spent five years mapping out the series and drafting Philosopher’s Stone. In a 2000 Scholastic interview, she explained that she always had a basic plot outline but deliberately left certain things undecided because she enjoyed discovering them while writing.
And looking back at the books, you can appreciate why. Details introduced casually in earlier instalments eventually become significant revelations. The films sometimes had to compress or remove these connections because of their runtime, but the books had the space to develop them across several years.
Honestly, the spreadsheet is fascinating because it shows just how much work went into making Hogwarts feel like a place where things continued happening even when Harry wasn’t looking.
Imagine having an entire magical universe in your head and still needing to organise it on a handwritten spreadsheet. J.K. Rowling was operating differently. 😭
Matthew Matsuzaki retweeted
Devastating news from SCOTUS, which just ruled 8-1 to lift an injunction and allow border wall construction in Big Bend National Park and throughout West Texas. Among other things, SCOTUS notes that the govt is being irreparably harmed by losing money yet it pays no mind to the river guides, hoteliers, hunters, and entire economy built on the river who are going to get destroyed.
My wife and I are lookin for more chance and play in our lives, so I made this tonight to help us roll the dice on where we eat-out or get take out from on Monday nights. eatwtf.whale.fyi/
It's ok to be where you are.
Despite everything that feels to the contrary.
This is not a race. This is not a competition.
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What do you listen to that leans hard and focused? I grew up on Tool, Sound Garden, Ministry, Nirvana.
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Matthew Matsuzaki retweeted
I've neglected the Cosmic Sans site for a while but I've been slowly chipping away at a redesign and it's going to be epic!
Matthew Matsuzaki retweeted
Here’s a story for you. We started filming without owning the title and had to do alternates.
Taft Broadcasting owned the title Ghostbusters as part of their half-hour sitcom starring Larry Storch and Forrest Tucker (F-Troop) and a gorilla chasing ghosts. I had never heard of it. They didn’t have proton packs or Bill Murray. Columbia paid $500,000 to buy the name, but they really should have paid Dean Martin, from whom I first heard the term.
In the film Scared Stiff (1953), he and Jerry Lewis (check out his acrobatic stair descent) are in an old haunted castle, and Lizabeth Scott asks Dean: “Who are you guys?” And Dean answers: “You’ve heard of Trustbusters and Gangbusters, we’re Ghostbusters!”
For my research writing the first movie, I watched every single ‘ghost’ comedy ever made. Bowery Boys, Hope and Crosby, Abbot and Costello, Martin and Lewis all did such films.
Happy Halloween 2026.
Matthew Matsuzaki retweeted
Happy Halloween! Todays clip of the day is "It's the Great Pumpkin, Charlie Brown."
One of my all time favorite illustrators @blakestevenson has launched a new comic. Go get yourself on that mailing list. He's a legend.
slackerunion.myshopify.com/
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Matthew Matsuzaki retweeted
Trust is the most important asset in the current world. Trust is the ground on which we all stand. But we are losing trust in each other and in human institutions, and instead increasingly trust only algorithms and AI.
Watch the whole conversation with @DanielStach for @hpcivilizace on @Vedact24 here: bit.ly/YNH-HPC
What are your favorite event venues in Brooklyn? (preferably the kind that can be rented for an event)
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Got married at 25.
Had 3 kids.
Didn't live at the epicenter of tech.
Got divorced.
Got excommunicated from the church.
Got sober.
Got to know myself, and actually like myself.
Made a better (for me), relationship choice.
Got re-married at 46.
Would recommend.
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Wish this little buddy could have known what a badass life was waiting for him after 30 years of pain and fear. Also, it might have helped him know that this would be the second to last suit he would ever have to wear.
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Did gifs stop autoplaying in mac mail for you too?
Am I pulling down my pants by telling you all I use mac mail still?
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