Nate Cooper was an early investor in Olipop and helped raise money for co-founders Ben Goodwin and David Lester. What does he look for in an entrepreneur? Functional lunatics.

David founder @PeterRahal on why there's not much innovation in food: "Food entrepreneurs are predominately luddites. A lot of talented entrepreneurs just don’t go into food. Because it’s hard. And it’s not obvious how to differentiate. Nutrition science is not seen as a real science. This leads to a lot confusion in the market. For example, the economics don’t work to study the effect of a potato on the human body. There’s just not enough money in potatoes to justify the R&D budget to learn more about them. And so there’s actually not a lot of money going into the research and science of nutrition. Peter Thiel has a quote “If you ever put science behind something, it’s not a real science.” And so nutrition science is not a real science. But it can be. There’s just no money in it. And what is food? It’s really just understanding biochemistry. But it just doesn’t exist. And I think it’s probably driven by the economics of it. So I think that’s the main reason. But hopefully it will change in the future." Full conversation with Peter here: youtu.be/Bot1OpgDLlE

The Norwegian squad's World Cup photo, taken by David Yarrow, is quite something