Author of many books. The Way of Excellence is a New York Times and USA Today Bestseller. Get your copy now ⬇️
Joined August 2011
- Tweets35.6K
- Following504
- Followers98.6K
- Likes38.6K
Pinned Tweet
My new book The Way of Excellence is out now.
You can buy it here: wayofexcellencebook.com/
Writing it changed my life. I hope reading it does the same for you.
I mean I'm no political strategist but my goodness it seems like an Ossof/Cooper ticket in 2028 is a good choice for many reasons.
If you make a deal with the devil it tends to bite you in the ass. If you sacrifice your values it tends to bite you in the ass. If you surround yourself with terrible people it tends to bite you in the ass. If you sell your soul it tends to bite you in the ass.
Incredible story. A team made of second and third-chance players. “We're all players who haven't been believed in,” Williams said. “Coach Nakase lets me be myself and I think she does that with every single person on this roster. She lets every person know they're believed in.”
Shortly after TWoE came out, Coach Cori Close won the National Championship. I watched the tournament with my son, who had just turned 8 at the time. He said, “Dad, this coach is exactly like The Way of Excellence.” I told him it’s much harder to live than to write, and Coach Close is a top example. Half a year later, such a wonderful full circle moment taking my Son to hang out with Coach and the team this weekend. She’s the best. World-class leader.
Brad Stulberg retweeted
This ↓
Many of you asked for the context of the quote I shared yesterday. It's one of my favorite parts of the book. Here it is:
"Caring is cool. Nonchalance is a cop-out. Pour your heart and soul into what you love. You don’t get unlimited chances. Try hard. Give your all. Give a damn.
When you hold yourself back because you fear failure or looking ‘uncool,’ you sacrifice growth and potential (and mastery and fulfillment and richness and love and all the other good stuff in life) for short-term safety and comfort. It’s a trap. Get over it.
Fear and insecurity are part of human nature. You can either go through the motions and be superficially cool (but actually boring). Or you can step into the arena, lay it on the line, care deeply, make yourself vulnerable, and fully live your one and only life.
The world doesn’t need more mediocrity or going through the motions. The world needs more people putting themselves out there and giving it their all. The world needs more people who have the guts to care.
The best athletes care deeply.
The best artists care deeply.
The best leaders care deeply.
The best coaches care deeply.
The best teachers care deeply.
The best doctors care deeply.
The best writers care deeply.
The best scientists care deeply.
The best parents care deeply.
Caring deeply is the cost of admission to a big and textured life.
Try hard and give a damn."
—The Way of Excellence
If you find this sort of thing resonant, you'll love the book: bit.ly/4uCzeQ7
Brad Stulberg retweeted
I love this🥰
Many of you asked for the context of the quote I shared yesterday. It's one of my favorite parts of the book. Here it is:
"Caring is cool. Nonchalance is a cop-out. Pour your heart and soul into what you love. You don’t get unlimited chances. Try hard. Give your all. Give a damn.
When you hold yourself back because you fear failure or looking ‘uncool,’ you sacrifice growth and potential (and mastery and fulfillment and richness and love and all the other good stuff in life) for short-term safety and comfort. It’s a trap. Get over it.
Fear and insecurity are part of human nature. You can either go through the motions and be superficially cool (but actually boring). Or you can step into the arena, lay it on the line, care deeply, make yourself vulnerable, and fully live your one and only life.
The world doesn’t need more mediocrity or going through the motions. The world needs more people putting themselves out there and giving it their all. The world needs more people who have the guts to care.
The best athletes care deeply.
The best artists care deeply.
The best leaders care deeply.
The best coaches care deeply.
The best teachers care deeply.
The best doctors care deeply.
The best writers care deeply.
The best scientists care deeply.
The best parents care deeply.
Caring deeply is the cost of admission to a big and textured life.
Try hard and give a damn."
—The Way of Excellence
If you find this sort of thing resonant, you'll love the book: bit.ly/4uCzeQ7
Brad Stulberg retweeted
Many of you asked for the context of the quote I shared yesterday. It's one of my favorite parts of the book. Here it is:
"Caring is cool. Nonchalance is a cop-out. Pour your heart and soul into what you love. You don’t get unlimited chances. Try hard. Give your all. Give a damn.
When you hold yourself back because you fear failure or looking ‘uncool,’ you sacrifice growth and potential (and mastery and fulfillment and richness and love and all the other good stuff in life) for short-term safety and comfort. It’s a trap. Get over it.
Fear and insecurity are part of human nature. You can either go through the motions and be superficially cool (but actually boring). Or you can step into the arena, lay it on the line, care deeply, make yourself vulnerable, and fully live your one and only life.
The world doesn’t need more mediocrity or going through the motions. The world needs more people putting themselves out there and giving it their all. The world needs more people who have the guts to care.
The best athletes care deeply.
The best artists care deeply.
The best leaders care deeply.
The best coaches care deeply.
The best teachers care deeply.
The best doctors care deeply.
The best writers care deeply.
The best scientists care deeply.
The best parents care deeply.
Caring deeply is the cost of admission to a big and textured life.
Try hard and give a damn."
—The Way of Excellence
If you find this sort of thing resonant, you'll love the book: bit.ly/4uCzeQ7
Brad Stulberg retweeted
Care deeply
Many of you asked for the context of the quote I shared yesterday. It's one of my favorite parts of the book. Here it is:
"Caring is cool. Nonchalance is a cop-out. Pour your heart and soul into what you love. You don’t get unlimited chances. Try hard. Give your all. Give a damn.
When you hold yourself back because you fear failure or looking ‘uncool,’ you sacrifice growth and potential (and mastery and fulfillment and richness and love and all the other good stuff in life) for short-term safety and comfort. It’s a trap. Get over it.
Fear and insecurity are part of human nature. You can either go through the motions and be superficially cool (but actually boring). Or you can step into the arena, lay it on the line, care deeply, make yourself vulnerable, and fully live your one and only life.
The world doesn’t need more mediocrity or going through the motions. The world needs more people putting themselves out there and giving it their all. The world needs more people who have the guts to care.
The best athletes care deeply.
The best artists care deeply.
The best leaders care deeply.
The best coaches care deeply.
The best teachers care deeply.
The best doctors care deeply.
The best writers care deeply.
The best scientists care deeply.
The best parents care deeply.
Caring deeply is the cost of admission to a big and textured life.
Try hard and give a damn."
—The Way of Excellence
If you find this sort of thing resonant, you'll love the book: bit.ly/4uCzeQ7
Many of you asked for the context of the quote I shared yesterday. It's one of my favorite parts of the book. Here it is:
"Caring is cool. Nonchalance is a cop-out. Pour your heart and soul into what you love. You don’t get unlimited chances. Try hard. Give your all. Give a damn.
When you hold yourself back because you fear failure or looking ‘uncool,’ you sacrifice growth and potential (and mastery and fulfillment and richness and love and all the other good stuff in life) for short-term safety and comfort. It’s a trap. Get over it.
Fear and insecurity are part of human nature. You can either go through the motions and be superficially cool (but actually boring). Or you can step into the arena, lay it on the line, care deeply, make yourself vulnerable, and fully live your one and only life.
The world doesn’t need more mediocrity or going through the motions. The world needs more people putting themselves out there and giving it their all. The world needs more people who have the guts to care.
The best athletes care deeply.
The best artists care deeply.
The best leaders care deeply.
The best coaches care deeply.
The best teachers care deeply.
The best doctors care deeply.
The best writers care deeply.
The best scientists care deeply.
The best parents care deeply.
Caring deeply is the cost of admission to a big and textured life.
Try hard and give a damn."
—The Way of Excellence
If you find this sort of thing resonant, you'll love the book: bit.ly/4uCzeQ7
“Caring is cool. Nonchalance is a cop-out. Pour your heart and soul into what you love. You don’t get unlimited chances. Try hard. Give a damn.”
A central theme in The Way of Excellence: bit.ly/4uCzeQ7
Brad Stulberg retweeted
This fall, our team had the opportunity to read The Way of Excellence by Brad Stulberg. It has quickly become a pillar of our culture, deeply impacting our core values and processes this semester.
Thank you so much @BStulberg for taking the time to speak with us last week! #PoE
A small-market team with fewer social media followers than most B-list influencers just won the World Series. In an age of big money and the enshittification of everything, the Milwaukee Brewers are exactly what we need right now.
bradstulberg.org/p/in-an-age…
Brad Stulberg retweeted
Thrilled to announce my new book: Step Into the Arena!
It's for anyone who takes the risk to explore what they're capable of. It's about learning to compete, to handle the pressure, fear, doubts, and that voice in our head telling us to stop.
I can't wait for you to read it!
Stephen Wilson Jr quit his job as a food scientist for Mars to pursue his dream of making music. That was 10 years ago. Now, at age 47, he’s nominated for New Artist of the Year. Life is short but it’s also long. You never what could happen next.
bradstulberg.org/p/its-not-c…
Ambition is not an excuse to be a sociopath.
Be wary of people driven primarily by status and power. They will do terrible things and try to convince you, and even themselves, it was fine.
Elizabeth Holmes is an extreme case, for sure. But her story is a tale as old as time.
Success begets expectations. And if those expectations aren’t met, it’s easy to compromise your integrity.
Don’t do this.
Holmes is a profound example of what researchers call obsessive passion: It’s when you begin to love the fame, fortune, power, and status more than the integrity of the work itself.
Study after study shows obsessive passion is linked to burnout, anxiety, depression, delusion, and insane levels of fraud.
It’s easy to say “Elizabeth Holmes is so extreme.” But you see the same story in business and on social media, albeit on a smaller scale, all the time.
Everyone wants to grow, myself included. But if growth is a higher value than “honesty” or “integrity” or “craft,” then you end up going down grifter highway. You don’t need to look far for examples.
Power, fame, and fortune are intoxicating. Nobody is immune to it. But you, me, all of us have a choice. You can do your best to uphold higher values. To do the right thing, even when it’s hard. To support people who do the same. The moral order of the universe depends on it.
Mental toughness is not about always feeling good. It’s about staying anchored when you don’t. You can feel nerves and still perform at your best. You can feel down and still support a loved one. You can feel insecure and still step into the arena. Your brain is plastic. Your mind is adaptive. You are not fixed. Every time you sit with discomfort, approach challenges, and return after setbacks, you’re building capacity, you’re building mental toughness.
Brad Stulberg retweeted
This interview is incredible. Devin Cooley is essentially reading directly from TWoE: having fun as a step toward flow states, turning off the conscious mind for unconscious competence, the utter satisfaction of full immersion. You can learn this too: bit.ly/4uCzeQ7
1. Dig where your feet are.
2. Care deeply.
3. Intensity and joy can coexist.
4. Confidence comes from evidence.
5. The secret is there is no secret.
6. Show up, show up, show up.
7. Live life in seasons.
8. Only doing the thing is doing the thing.
bradstulberg.org/p/8-all-tim…
This interview is incredible. Devin Cooley is essentially reading directly from TWoE: having fun as a step toward flow states, turning off the conscious mind for unconscious competence, the utter satisfaction of full immersion. You can learn this too: bit.ly/4uCzeQ7
Loved appearing on the Inner Game podcast to talk all things excellence.
Check it out here: youtu.be/Jerof3QRbgc?is=clEn…