Cameron Herold (@CameronHerold) header
Cameron Herold (@CameronHerold) profile picture

6x Bestselling Author | Founder of COO Alliance | Host of the Second in Command Podcast | Former COO of 1-800-GOT-JUNK? (scaled from $2M to $100M) | CEO coach

Joined May 2008
Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)Photo by Cameron Herold (@CameronHerold)
How much of your COO’s week goes to work with no clear owner? Our partner The Virtual Hub shares how its Support Layer Model helps free up leadership capacity. Read more: cooalliance.com/the-costlies…
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FINAL OURS TO SAVE $600 The COO Alliance annual membership is $5,900 USD through October 31 On November 1, it increases to $6,500 USD Today is the last business day to book your call and join us Book your call now: api.leadconnectorhq.com/widg…
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Your COO shouldn’t have to figure it all out alone. I built the COO Alliance so second-in-command leaders can learn, connect, and grow. Join by October 31 for $5,900/year. On November 1, it rises to $6,500. Last day to save $600 Book your call: api.leadconnectorhq.com/widg…
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LAST CALL: Tomorrow is the last business day before COO Alliance membership goes from $5,900 to $6,500/year on November 1 Give your COO a community of peers to learn, connect, and grow with. Book a call today and join by October 31 to save $600: api.leadconnectorhq.com/widg…
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I turned 61 yesterday, and I’ve been thinking about the lessons I want to carry into this next year Some came from building companies. Others came from friendships, travel, mistakes, and conversations that stayed with me long after they ended I’m proud of what I’ve built, but I’m just as grateful for the people I get to share it with and the freedom to keep exploring. I still have plenty I want to learn, places I want to see, and ideas I want to bring to life These are a few lessons I’m taking with me. What’s one you’d add?
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How do you challenge your CEO’s new ideas without becoming the person who always says no? This question came up during my live Q&A about The Second in Command, and I shared how the Project Traffic Light helps you evaluate an idea’s impact, cost, and place among your existing priorities. Watch the full session on my LinkedIn: linkedin.com/events/insideth…
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A stronger CEO–COO partnership starts with clearer responsibilities, better communication, and alignment on what matters. Tomorrow, join me for a completely free AMA, live on LinkedIn, based on my #1 Amazon bestselling book, The Second in Command. October 27 | 1:30–2:30 PM ET Bring your questions about building a partnership that helps your business grow. Register now: linkedin.com/events/insideth…
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If you’re a CEO or a COO, this one is for you. On October 27, I’m hosting my first open Q&A dedicated entirely to The Second in Command, my #1 Amazon bestselling book about the CEO–COO relationship. Bring your questions from any chapter. We’ll dig into how the ideas apply to your company, your responsibilities, and your partnership. No script. No PowerPoint. No sales pitch. Just your questions. Live on LinkedIn, from 1:30–2:30 PM Eastern. Completely free. Register now: linkedin.com/events/75180635…
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You can believe in your business without betting your entire financial future on it.
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The COO Alliance European Summit was one for the books! Our members took over Barcelona, sharing challenges, learning from each other, and leaving with fresh perspectives on their businesses and friendships that go beyond the room Hear what they had to say about the experience Next stop: Vancouver, March 10–12, 2027! Join us: cooalliance.com/coo-connect-…
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Your COO needs a place to ask the questions they can’t ask their team A place to compare notes, work through challenges, and learn from people doing the same job That’s what COO Alliance provides And until October 31, annual membership is $5,900 On November 1, it increases to $6,500 Membership includes: • Monthly 2 hour Masterminds with expert speakers • An online community of 200+ vetted COOs • More than 10 years of resources • One on one connections and accountability groups • Access to in person events • A 10X guarantee If you’ve been considering COO Alliance for yourself or your second in command, now is the time to start the conversation. Book a call and join before November 1 to save $600. Start now: api.leadconnectorhq.com/widg…
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Ten years after our first COO Alliance event, we brought that same small group spirit to Europe for the first time We spent 3.5 days sharing experiences, working through business challenges, and getting to know the people behind the COO title And we made the most of Barcelona, from exploring the city to sunset at Casa Batlló and conversations over dinner Thank you to everyone who showed up ready to share openly and help each other A huge thank you to our Gold Partners, Redirect Health, Genius Network, and Cadre AI, for supporting this community Barcelona, you were one for the books! Feeling the FOMO? Join us in Vancouver, March 10–12, 2027. Reserve now: cooalliance.com/vancouver/
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How much stronger could your business be if your CEO and COO worked better together? Join me for a completely free AMA, live on LinkedIn, about unleashing the power of the CEO–COO partnership, based on my #1 Amazon bestselling book, The Second in Command This session is for CEOs, COOs, and operators who want clearer responsibilities, better communication, and a stronger partnership to grow their business Bring your questions, we’ll talk through them together Register now: linkedin.com/events/75180635…
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Get clear on what you’re building, give your team a vision they can rally behind, and stay focused long enough to make it happen.
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Randy Vlasic wanted a content strategy I told him to book a trip with his kids first Work can wait, their childhood won’t What are you postponing until work slows down? Watch our conversation on Life Is What We Make It Podcast: youtube.com/watch?v=rkCAAPIy…
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Can you take two months off without running your business from your phone? Build leaders who own decisions and systems that let them act without you If every decision still needs you, let’s work on that: cameronherold.com/coaching/
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Day 3 in Barcelona, and we’re getting to know how each other thinks More members sharing their experience, more challenges on the table, and time to work through them together I’m right there in the breakouts too, asking questions, sharing ideas, and learning alongside our members Then Meridith took the lead for an evening at Casa Batlló, rooftop sunset included, before dinner at Vivo Tapas Hard to beat a day like this with this group A few moments from Day 3, one more to go!
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Day 2 in Barcelona, and we’re getting deeper into the challenges our members are facing Member presentations, small group breakouts, and fresh eyes on each other’s businesses I love watching COOs help each other see something they’ve been missing Then out to explore Barcelona and keep the conversations going over dinner A few moments from today, more tomorrow Stay tuned
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Ten years ago, the COO Alliance started with a small group and big ambitions. Today, I’m bringing that same spirit to our first European Summit in Barcelona We opened with drinks, tapas, and honest conversations about the people behind the COO title, including the business failures that shaped us as leaders. Building trust starts with being willing to share A small circle, deep conversations, and one shared goal: drive massive revenue growth That’s Day 1 & we’re just getting started Stay tuned
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