We are brand design. We build brands with meaning.
Minneapolis, MN
Joined February 2010
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Peek into how we reimagined Leroux’s packaging—a century of history blended with a fresh, vibrant design—on the Graphis blog 👉 graphis.com/blog/design-cue-…
Fat Tuesday reminds us of when @seenortheast helped us capture the vitality and culture of New Orleans (birthplace of @southerncomfort). His illustration brought to life a rich tapestry of culture – music, food, and social energy of an historic city. #illustration
Mood boards are one tool we use to make decisions about the direction for brand design concepts. Each one pushes the potential of the brand in a new direction. These directions explored ideas focused on healthfulness, bold personality, and sophistication.
New work on the site: Caribou Coffee
We redesigned Caribou's signature packaging to make it more universally approachable, get credit as a leader in premium and specialty coffee, and appeal to younger coffee drinkers.
See the full case here: designcue.com/work/caribou-c…
New work on the site:
Element adds new capabilities with a new acquisition and brand: Element U.S. Space & Defense.
See the full case study here: designcue.com/work/element-u…
We’re excited to announce that three projects were awarded Gold in the 2025 @graphisinc Design Awards.
Our work for Caribou Coffee, Kamora Coffee Liqueur and Leroux were honored.
We partnered with Chandler Inc. to bring @mysimplepetlab retail pet care concept to life. Exclusively at PetSmart, MySimplePet™Express makes walk-in pet care for common pet concerns simple and convenient. #nowopen #petwellnessbrand
Cue retweeted
Cue revitalized Kamora Coffee Liqueur with a vibrant packaging design inspired by ancient Mayan tradition. Focused on invigorating the brand and resonating with younger consumers, the high-energy expression competes with industry giant Kahlúa. l8r.it/NGtG
New work on the site: Kamora Coffee Liqueur
Kamora crafts coffee liqueur honors ancient Mayan tradition with authentic Mexican coffee. We reinvigorated the brand to challenge category convention with a new, high-energy expression.
Full case Study: designcue.com/work/kamora/
New Work:
A new expression for Leroux, a storied liqueur brand crafted to celebrate extraordinary flavor. We honored the equity of the past while bringing a new relevance to its repertoire of home bar options.
See the full case study here: designcue.com/work/leroux/
New work: @RevelStokeWhsky Buttersquatch
Is it real? Some claim they’ve seen it.
Is it tasty? It won a Sip Awards Double Gold.
Is it wild? Depends on your encounter.
#stokeyourwild
New work for our friends at @cariboucoffee:
La Minita Peaberry is a rare and deliciously vibrant coffee, the result of their decades-long partnership with Hacienda La Minita.
Fall is right around the corner, and with it comes the release of Pumpkin Love, from our friends at @cariboucoffee
