i’m just gonna say it: LLMO, GEO, LEO, whatever acronym you like… it’s just SEO, right? case in point: can anyone show me a company who has great visibility in LLMs but not in traditional search? or vice versa? and similarly, can anyone show me strategies to improve visibility in LLMs that don’t also improve visibility in traditional search? everything i’ve seen (structured data anyone?) seems to be a dead-end so far as far as i can tell, there is massive overlap in SEO and LLMO, such that it doesn’t seem useful to consider them distinct processes at the moment let’s consider the mechanisms through which you can improve your visibility in LLMs: ~ increase your visibility in the data sets used for training these models, and improve your brand’s association with important topics… a.k.a create content on relevant topics, which is just SEO ~ improve your visibility in whatever data sources LLMs use for RAG, like Bing's and Google’s indexes, which is, you guessed it, just SEO ~ use adversarial examples to trick these models into recommending you when they otherwise wouldn’t, which is—only half joking—just black hat SEO this may not be true forever, these models are changing all the time, there may be more divergence but equally, as more LLMs start using “traditional” search indexes, there may be less divergence, and the boundaries between SEO and LLMO will become even smaller, or nonexistent. as someone commented on one of my recent posts: “There's only so many ways you can shake a stick at aggregating a group of information, ranking it, and then disseminating your best approximation of what the best and most accurate result/info would be” what do you think? what “LLMO” tactics do you do that don’t fall under the remit of SEO? i am open to being wrong :)

70% of ChatGPT use is asking the tool to do something (summarize, write a poem etc) - the other 30% are similar to Google searches @randfish @FriendsofSearch