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FoundSM

@FoundSM

Created by early members of the Google AdWords team, FoundSM is a digital marketing agency with Paid Search at its core.

 Indianapolis, Indiana
foundsm.com
Joined March 2009
  • Tweets1.2K
  • Following398
  • Followers255
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Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)Photo by FoundSM (@FoundSM)
The FoundSM team is excited to join the most experienced, advanced search marketers on the planet at #SMX this year!
Search Marketing Expo (@smx) profile pictureSearch Marketing Expo@smx18 Mar 2025
Just dropped: The most advanced #SMX agenda ever! 📢 Ready for elite-level insights that will take your search marketing to new heights? Check out the agenda now & meet us in Boston, June 11-13! searchengineland.com/smx/adv…
Image from Search Marketing Expo (@smx)
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Please join us in welcoming @FoundSM as a new corporate member of the #DAAOrg! bit.ly/2sNPgcN
Image from DigitalAnalyticsOrg (@DAAorg)
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COVID-19 is continuing to affect everyone in one way or another. Now is the time to adapt your current marketing strategies and evolve with the ever-changing needs of your consumer. #digitalmarketingtips #MarketingStrategy #digitalmarketing news.foundsm.com/marketing-c…
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Next in our #GTMtips series, we discuss how to build a listener for tracking HTML video interactions in a way that allows us to use the built-in video triggers that currently only support YouTube videos. @Google @googleanalytics news.foundsm.com/gtm-video-e…
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First up in our #GTMtips series we discuss JavaScript utility variables. Learn more about what they are and how you can use them to eliminate some of the variable bloat your container may have. @google @googleanalytics news.foundsm.com/gtm-javascr…
Because ads may now trigger for a broader variety of queries, make sure your accounts are well-positioned to take advantage of the incremental leads while reducing exposure to risks from less relevant queries. hubs.ly/H0kg2s00 #paidsearch #ppc #googleads #digitalmarketing
Do These 3 Things Before Google Changes How Keyword Match Types Work

Do These 3 Things Before Google Changes How Keyword Match Types Work

Google Ads announced another round of updates to how close variants will work. Follow these tips to ensure you can take advantage of this latest change.

searchenginejournal.com
Here’s how Google’s new keyword selection preferences work by @ginnymarvin selnd.co/8vLXlYq
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Google Ads rolling out Budget Planner forecasting tool. #paidsearch #ppc #digitalmarketing hubs.ly/H0g-v5z0 by @ginnymarvin
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We get asked this all the time. hubs.ly/H0gT4QR0 #digitalmarketing #paidmedia #CTR
Image from FoundSM (@FoundSM)
Maximize Clicks in Bing Ads now available globally by @ginnymarvin selnd.com/2TuPmF9
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Be prepared to start using the new Google Ads API by the end of April. hubs.ly/H0gT4qz0 #paidsearch #googleads #digitalmarketing
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RSAs vs. ETAs hubs.ly/H0gJDhj0 #ppc #digitalmarketing #paidsearch

How do responsive search ads compare to expanded text ads? - Adalysis

Compare RSAs vs ETAs to see why RSAs drive higher CTR while ETAs deliver stronger conversion rates in Google Ads.

adalysis.com
The Ultimate Calendar of Digital Marketing Events. hubs.ly/H0gJBWR0 by @apanyukhina #digitalmarketing #marketingconferences #networking
The Ultimate List of Tech and Marketing Conferences & Events in 2020

The Ultimate List of Tech and Marketing Conferences & Events in 2020

We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to ecommerce, to make it easier for you to find out...

semrush.com
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Anyone seen this Shopping Ad format before? It’s about halfway down the page, includes links to articles where the product is mentioned, with the PLA on top. New to me. cc @GinnyMarvin #ppcchat
Image from Kirk Williams (@PPCKirk)
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3 Stats Video Marketers Need to Keep in Mind bit.ly/2tsIHgi #marketing
Image from Customer Contact Advisor (@CustomerContAdv)
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Cupboard aims to make Google Universal App Campaigns more effective, now out of beta by @ginnymarvin mklnd.com/2DBh4q4
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For retail advertisers, Shopping ads continue to overshadow text ads by @GinnyMarvin selnd.com/2DC1Qkj
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Google Ads bringing click share to Search campaign competitive metrics - Search Engine Land buff.ly/2GnqcCi by @GinnyMarvin
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Thank you @FoundSM and owner Julie Warnecke for sponsoring and supporting The Startup Ladies in 2019! #StartupLadies #FoundSearchMarketing #FoundSM #InvestinWomen
Image from The Startup Ladies (@IamAStartupLady)
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Key considerations for achieving success on Amazon. hubs.ly/H0gy3J60 by @ginnymarvin #amazonmarketing #digitalmarketing #marketingtips
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