The platform that makes premium video advertising work.
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Joined December 2009
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The next era of CTV Advertising will not be shaped only by the products we build at FreeWheel, but also by what you can build on top of them.
That idea is why we hosted the first FreeWheel:BUILD summit in New York. Agencies, publishers, and technology partners spent the afternoon getting hands-on with our APIs, MCP Server, and Partner Portal. Thank you to everyone who joined us.
Read @dworin’s take on what comes next: freewheel.com/insights/blog/…
“Transparency sounds great, but if you can’t do anything with it, it’s just a report.” @tkeats7 on what usable transparency looks like in FreeWheel Buyer Cloud.
Read his full blog: freewheel.com/insights/repor…
Blockgraph Proximity Targeting is now live in FreeWheel, and it replaces static boundaries with a radius the advertiser defines. Two miles around a quick-service restaurant. Twenty around a furniture retailer. @blockgraph finds the households inside it, and they’re ready to activate across premium TV.
FreeWheel is the first platform to offer it.
Learn more on @TVNewsCheck: tvnewscheck.com/business/art…
CTV has plenty of audience data. Connecting it is the hard part.
Here’s how FreeWheel Identity Network does it, with Comcast deterministic signals and your own first-party data: freewheel.com/insights/video…
For the first time, a midterm is projected to outspend a presidential cycle.
And CTV is the fastest-growing channel, at 23-25% of ad placements.
@Monicalax has spent a decade in political advertising. She talked with @MediaVillageOrg about what’s behind the streaming share and how FreeWheel's direct connection to publishers gives buyers a more efficient path to premium CTV inventory.
Read the full interview: mediavillage.com/article/pol…
FreeWheel, A Comcast Company retweeted
How are AI and automation making advertising easier for political and independent agencies?
On the latest episode of our Built-In, Built-On series, sponsored by @FreeWheel, AdTechGod and @JeremyBloomHere are joined by Alex Ibarguen, Director of Platform Sales at @FreeWheel, to talk about AI, automation, and the future of CTV advertising.
We got into how FreeWheel’s Buyer Cloud is helping agencies simplify campaign management, make faster decisions, and work more efficiently.
Alex also shared her perspective on the challenges of
political advertising, from audience targeting to creative approvals, and how new technology is helping agencies navigate it all.
Watch here: youtu.be/j70RM3cZbYI
300+ customers and partners already build on FreeWheel’s APIs and developer tools.
At our inaugural FreeWheel:BUILD summit, we got into what comes next for them: AI agents working directly in advertising workflows, our MCP Server, and a platform that keeps getting better the more people build on it.
Our CPO @dworin recapped the whole thing in a new post: freewheel.com/insights/blog/…
Unaided brand recall: 33% on streaming, 12% on social.
Our Director of Insights, Andrea Wood, on how streaming turns attention into memory.
Get the latest report from our Viewer Experience Lab — Why Brands Need TV: How Streaming Captures Viewer Attention That Drives Performance — on our website: freewheel.com/insights/repor…
As Election Day nears, priorities multiply. Taylor Chamberlain, Director of Programmatic Demand, Independent & Political, on keeping unified control across channels, inventory, geography, and audiences in Buyer Cloud.
The hardest part of a seasonal campaign is rarely the idea. It’s assembling the right inventory fast enough for the moment to matter.
That’s the work curation should take off a buyer’s plate. FreeWheel organizes premium supply around seasonal and cultural moments, so buyers can focus on what their consumers want and where their message will run.
Gabriela Menna, Director, Supply Curation and Enablement, explains how buyers can activate around Q1’s peak moments with the curation already done.
We're proud to celebrate Laurence d'Août, Vice President of Sales, International, who was recently named Commercial Leader of the Year at the 2026 European Video Awards! 🏆
This well-deserved recognition reflects Laurence's leadership, strategic vision, and dedication to helping our partners succeed, while continuing to make a meaningful impact across our business and the wider video advertising industry.
Congratulations, Laurence!
Political campaigns don’t just want impressions. They want proof.
Alex Ibarguen, Director, Independent & Political Platform Demand Sales, on showing where CTV dollars went, who they reached, and what CTV added beyond linear.
FreeWheel, A Comcast Company retweeted
Best video on LinkedIn in Adtech right now is the @FreeWheel team explaining what an MCP is.
What the heck is an MCP server?
Your AI assistant is good at thinking. An MCP server lets it actually do something.
Here's what that means.
Verified household precision in political CTV comes down to three moves.
Control the geography, validate the household, and know when you’ve truly built reach.
@Monicalax, Director, Politics & Advocacy, walks through how to make them in FreeWheel Buyer Cloud.
Our latest Video Monetization Report is here, analyzing trillions of premium video impressions across the streaming ecosystem.
Read more here: freewheel.com/insights/repor…
We are delighted to announce the appointment of Hamid Davari as Commercial Director, MENA.
Hamid brings over 20 years of experience in TV and streaming across advertising, partnerships and business development, and will spearhead FreeWheel’s expansion across the region.
How much of AI in TV buying is real, and how much is still promise? We get specific with @Carat_USA, @NBCUniversal, and @Adweek for @advertisingweek New York.
Tue, Oct 6 | 1:30 PM ET | Tech Stage | newyork2026.advertisingweek.…
