Mumbai has been declared India’s most polluted city😷 And Delhi? We’re all too familiar with the struggle to breathe The air is getting harder to ignore, and clean air is starting to feel less like a basic necessity and more like a luxury Because what’s the point of a fancy AC, a beautiful sofa or a perfectly designed home if the air inside isn’t clean? ♻️ And for startups, this growing concern is opening up a $1.8 Bn opportunity #Inc42 #trending #AirPollution #AQI #startups #Mumbai #Delhi

How Phool Made Agarbattis Premium And Turned Profitable. 👇 A ₹4 incense stick versus a 50-paise one? Phool is proving that even traditional products can command a premium with the right positioning. From fruity fragrances like strawberry and lychee to incense made from temple flowers that would otherwise go to waste, Phool is changing how consumers think about agarbattis. Instead of competing with everyday agarbattis sold for puja, Phool positions its products as an affordable alternative to scented candles, designed to make any room smell good. Can you turn another boring household product into a premium brand? Tell us in the comments! #Reels #Inc42 #fyp #D2CBrands #BrandStrategy

Exclusive: Parsec Aerospace In Talks To Raise $10 Mn From Nexus Venture Partners. 👇 Aerospace startup Parsec Aerospace, founded by former Pixxel engineer Effy John, is in talks to raise around $10 Mn (₹95 Cr) in a funding round led by Nexus Venture Partners, sources told Inc42. The round is also expected to see participation from existing investor Lightspeed Venture Partners. Founded in 2025, the Bengaluru-based startup is developing next-generation engines for aerospace applications and remains in stealth mode. Details about its engine technology, target customers and commercialisation plans have not been disclosed. 🔗 Read more about Parsec Aerospace’s funding talks and aerospace ambitions here: 4-2.co/47HhZnm #ParsecAerospace #Aerospace #DeepTech #StartupFunding #News #EXCLUSIVE #Inc42

AI Startup Simplismart Raises $14 Mn To Scale AI Inference Platform. 👇 AI infrastructure startup Simplismart has raised $14 Mn (₹133 Cr) in a Series B round led by Dallas Venture Capital, with participation from NVIDIA, Accel, Shastra VC, Micromax and angel investors. Founded in 2022 by Amritanshu Jain and Devansh Ghatak, Simplismart builds software that helps businesses deploy, manage and optimise AI models on GPU infrastructure across cloud and on-premises environments. The fresh capital will support product development, deeper partnerships with cloud providers and sovereign AI players, and global expansion, particularly across North America. 🔗 Read more about Simplismart’s fundraise and global expansion plans here: 4-2.co/4zU4pJ4 #Simplismart #AIEconomy #AIInfrastructure #StartupFunding #News #Inc42

Paytm Spent More On Employees Than Marketing In Q2 FY27💰 Employee benefit expenses accounted for around 30% of its total expenses, while marketing and promotional costs stood at ₹194 Cr Where did Paytm’s money actually go this quarter? #Inc42 #trending #Paytm #employeebenefit #expenses #Q2FY27

. @IndiaMART Q2 Profit Rises 10% To ₹91 Cr, Revenue Grows 10%. 👇 B2B ecommerce platform IndiaMART InterMESH reported a 9.8% YoY rise in net profit to ₹90.7 Cr in Q2 FY27, while operating revenue grew 10% to ₹428.6 Cr. However, profit declined 47.3% sequentially from ₹172.2 Cr in Q1 FY27. EBITDA also fell around 2% YoY to ₹156 Cr, even as the EBITDA margin improved by 300 basis points to 40%. The company’s customer collections rose 9% YoY to ₹443 Cr, while its paying suppliers stood at 2.2 Lakh. Annualised revenue per paying supplier increased 10% to around ₹72,000. 🔗 Read more about IndiaMART’s Q2 FY27 performance and marketplace growth here: 4-2.co/47NEJ51 #IndiaMART #Ecommerce #B2B #FinancialResults #News #Inc42

SoftBank Sells Another 1.2% Stake In Ola Electric, Holding Falls To 11.7%. 👇 Japanese tech investor SoftBank has sold 5.55 Cr shares of Ola Electric through open market transactions between January 6 and October 22, reducing its stake in the EV maker to 11.7%. SoftBank also sold 1.12 Cr rights entitlements linked to Ola Electric’s ₹999.74 Cr rights issue, which aims to raise funds for debt repayment and expansion. The investor retains 3.21 Cr entitlements. 🔗 Read more about SoftBank’s stake sale and Ola Electric’s fundraising plans here: 4-2.co/48e3NSS #SoftBank #OlaElectric, #EV #StockMarket #News #Inc42