InfoSum

🎙 In our latest episode on Identity Architects we sat down with @dpgmedia_nl’s @me_toon to discuss privacy, first-party data, retail media, and more. Listen now: hubs.la/Q02bkncV0 #IdentityArchitects #InfoSum #Podcast #DataCollaboration #DataPrivacy

Privacy-enhancing technologies (PETs) are in high demand. But what are they & what is their role in the future of #datacollaboration? In our latest blog we explore the surge in popularity of PETs and the innovative collaboration opportunities they unlock: hubs.ly/Q02b9p640

Happy Thanksgiving from everyone at InfoSum! We hope you all take a well earned rest and have a wonderful holiday!

🏔️ Time for the panel discussion hosted by InfoSum’s Amy Tranter with the fantastic Samantha De Caprio of @dentsuUK, @h_rowena of @starcount, @lara_iz of @itvmedia, and Liz McLellan of @nielsen! #InfoSummit #InfoSum #DataCollaboration

🏔️ Next up InfoSum’s Sunil Modha hosts @SamsungUK Ads’ Head of UK Sales, Andy Jones, to explore how advertisers, media owners, and media agencies can unlock rich new insights through first-party data collaboration. #InfoSummit

🏔️ InfoSum’s SVP, Sales, UK and Europe, Nick Henthorn, kicks us off explaining how businesses are evolving from using #datacleanrooms primarily for activation and measurement to unlocking deeper and more valuable customer insights. #InfoSummit

🏔️ All set and ready to go in London for #InfoSummit: Insights & Planning with industry experts from @dentsuUK @itvmedia @nielsen @SamsungUK Ads and @starcount! #InfoSum #DataCollaboration

Collaborating with data-rich companies opens up an exciting opportunity: #secondpartydata. Writing in @estrategymag InfoSum’s @BenCicchetti explains the importance of second-party data & how to securely access it through clean rooms (article in German 🇩🇪): hubs.la/Q029Kyrg0

Writing in @Dataversity, InfoSum’s SVP, Product and Technology Strategy, Alistair Bastian, explains everything you need to know about privacy-enhancing technologies and how they enable organizations to unlock new opportunities through secure collaboration: hubs.la/Q029fBvz0

We’re delighted to announce our partnership with @netIDFoundation 🎉 Read more and hear from Aline Zenses, Managing Director for DACH at InfoSum, and Jörn Strehlau, CEO of the European netID Foundation: hubs.la/Q0294lcB0 #InfoSum #DataCollaboration #DataCleanRooms

🏔️ Join us for #InfoSummit in London on November 23rd! Together with @dentsuUK, @itvmedia, @nielsen, @SamsungUK Ads, and @starcount, we’ll explore how data collaboration unlocks new consumer insights and drives more effective media planning. Register here: hubs.la/Q028Px5p0

Writing in @adexchanger, InfoSum’s COO, @LaurenFWetzel, explains why the convergence of #retailmedia & #CTV will only intensify, and how collaboration between media owners and retailers gives brands the advanced targeting & accurate measurement they crave: hubs.la/Q028FdR10

Writing in @Horizont, InfoSum’s COO, @LaurenFWetzel explains why data partnerships are key to retail media success and how data clean rooms power better shopper experiences while keeping customer data secure and private. Read more (Article in German 🇩🇪): hubs.la/Q027xLZx0

🏔️ Join us for InfoSummit in London on November 23rd! Together with @dentsuUK, @itvmedia, @nielsen, @SamsungUK Ads, and @starcount, we’ll explore how data collaboration unlocks new consumer insights and drives more effective media planning. Register here: hubs.la/Q027wYzS0

🎙 In the latest episode of our #IdentityArchitects podcast, InfoSum's Sales Director, Sunil Modha, sat down with Anita Klinkosz, Audience Architect at @HavasMediaGroup, to discuss first-party data, insights and planning, measurement, and more. Listen now: hubs.la/Q027n0Fl0

Today we’re delighted to announce the appointment of Aline Zenses as MD for DACH 🎉 In this new role, Aline will oversee sales and business operations in the DACH region. Read more and hear from InfoSum’s Chairman and CEO, @blesser, and Aline here: hubs.la/Q027mcp00

The final depreciation of cookies next year will only add fuel to the retail media network trend. In our latest blog, we explain why first-party data collaboration will power the next stage of growth: hubs.la/Q026xDnn0 #InfoSum #RetailMedia #RetailMediaNetworks

We're excited for #ANAMasters of Marketing Conference this week in Orlando! If you want to know how the world's leading companies are leveraging #datacollaboration to drive growth then make sure to connect with us while you're there: hubs.la/Q026rdsq0 @ANAmarketers

As marketers continue to grapple with rising privacy legislation and signal loss, #retailmedia and secure #datacollaboration will become even more crucial. InfoSum’s COO @LaurenFWetzel dives into the topic in @adzine (article in German 🇩🇪): hubs.la/Q026pcXM0

🎙 In the latest episode of our #IdentityArchitects podcast, InfoSum's COO, @LaurenFWetzel, sat down with Christopher Reher, General Director Data @axelspringer All Media, to discuss privacy, first-party data, legal standards, and more. Listen now: hubs.la/Q025ZXxc0