JIGO

AI lets me build faster. That's the how. What I don't want to change: 1. Work done well, even the parts nobody sees 2. Real value for whoever pays for it 3. A direct relationship: you talk to me, start to finish In products too: AI saves real work, people keep the decisions.

If most of your sales go through invoices, a full Shopify store can be the wrong shape. A portfolio site with a clear inquiry path often fits better. Build around how clients already buy from you.

Shopify tip: if you need subscriptions and pre-orders, decide the apps and the order flow before you touch the theme. Theme work on a broken checkout path gets redone. Structure first, look second.

Why JIGO? It comes from Jigowatt, the energy you need to travel in time in Back to the Future. The three areas of the work kept the theme: Jigowatt for experience, Jigobyte for technology, Jigohertz for growth.

I come from interaction design. The rule I learned there: first understand how a person uses a tool, then build it. AI made the building part much faster. The first part takes as long as it always did, and it should. Same values. Only the how changes.

A Webflow habit: before I design any page, I ask who will update the site and what changes every week. The answers become the CMS Collections and their fields. Page templates come after. If the client can't update it alone, the site goes stale in a few months.

I'm building Cinequill, an AI dramaturg for screenwriters. Its Copilot asks questions about your story instead of writing it for you. That's the kind of AI I want to build: it helps, the author decides. jigoweb.com/work/cinequill

Digital blacksmiths

1.21 JIGOWEB ?!?