Joanne Moretti.

🚨BREAKING UPDATE: Texas tech entrepreneur Adam Robinson, his wife, their two young children, and several others have been identified in reports as victims of Sunday’s devastating Learjet 60 crash in Palm Beach County, Florida.🚨 Robinson, 44, was an Austin-based entrepreneur and the founder and CEO of several successful technology companies, including Retention .com, RB2B, and MoltSets. He was reportedly traveling with his wife, Helen Sharp, 40, their two young children, the family’s nanny, and two close friends when the aircraft went down. All nine people aboard were killed. Robinson grew up near Houston, graduated from Rice University, and spent approximately a decade working on Wall Street, including at Lehman Brothers and Barclays Capital, before transitioning into entrepreneurship. He went on to build multiple successful companies, including Retention .com, a marketing technology company reportedly generating more than $20 million in annual recurring revenue. He was known for building highly profitable businesses with small teams and without relying heavily on outside investors. His wife, Helen, was also an entrepreneur and ceramic artist who operated Helen Sharp Ceramics. The family was traveling aboard the 2004 Learjet 60, bound for North Eleuthera in the Bahamas. During the flight, the crew reported icing, turbulence, and precipitation before requesting clearance to climb to a higher altitude. Shortly afterward, the aircraft began descending at an alarming rate, with the crew reporting a descent of approximately 20,000 feet per minute. The two pilots have also been identified in reports as Captain Jeff Gregory, 55, and co-pilot Nathalia Gadelha Filgueiras, just 20 years old. Please keep their families and friends in your prayers.