Online advertising management pioneers and industry leaders offering smart digital advertising since 2003. HQ located in Hoffman Estates, IL
Hoffman Estates, IL
Joined July 2010
- Tweets2.1K
- Following115
- Followers2K
- Likes428
Start with AI reporting before handing over campaign changes. October’s AI ad roundup covers agents, new ad tests, and what marketers should review.
#PPCChat #SEOChat
jumpfly.com/blog/ai-in-onlin…
A paid-search launch is two weeks away. Your homepage takes too long to load, and prospects want customer proof. How much time can you give a redesign?
Read “Three Fixes, One Budget. What Gets Done First?” for a practical approach.
#PPCChat #SEOChat
jumpfly.com/blog/three-fixes…
When exact match brings in unrelated searches, your query reports deserve a closer look. JumpFly’s AI Max testing exposed wasted spend in lead-gen accounts.
Learn more in our latest blog post.
#PPCChat #SEOChat
jumpfly.com/blog/are-keyword…
🗳️ Election season could raise your Meta Ads costs.
Political ad spend can affect auction competition, CPM, and conversions.
Are your campaigns ready?
Read our latest post to learn what to monitor and when to adjust.
#MetaAds #PPCChat #SEOChat
jumpfly.com/blog/election-cy…
31 AI-assisted blog posts. A 67.8% drop in blog clicks over 10 months.
JumpFly's SEO case study by @jillkocher shows the risks of AI-assisted content, even with expert editing.
See the data and rethink your SEO content plan.
#SEOChat #PPCChat #AISEO
jumpfly.com/blog/a-cautionar…
A 3% to 3.3% lead conversion lift could add $30K in monthly revenue, assuming steady sales performance.
#CRO helps you find which website changes are worth making.
Explore the process. #PPCChat #SEOChat
jumpfly.com/blog/beyond-the-…
New to Amazon Ads? 5 mistakes can hurt your ROI:
❌ Ignoring auto campaign data ❌ Using one ad type ❌ Launching too many campaigns ❌ Tracking one KPI ❌ Expecting instant results
Learn how to avoid them.
#AmazonAds #PPCChat #SEOChat
jumpfly.com/blog/5-most-comm…
Still managing Google Ads like it's 2016?
SKAGs, Manual CPC, last-click attribution, and rigid bid modifiers have lost ground to smarter automation.
See which 5 PPC tactics need a fresh look and what works today.
#GoogleAds #PPCChat #SEOChat
jumpfly.com/blog/5-paid-sear…
🚀 Welcome, Michael Chen, JumpFly's new Director of Web Services!
Michael will lead our expanded CRO, landing page & website optimization services.
Explore what's next for JumpFly!
#CRO #PPCChat #SEOChat
jumpfly.com/news-events/jump…
Search content has a new job: grounding AI answers.
Learn how grounding differs from traditional ranking and how marketers can create content that works for both search engines and AI-generated answers.
#PPCChat #SEOChat #AISearch
jumpfly.com/blog/grounding-f…
AI ads are moving fast. September brought Microsoft’s feed-first shopping plan, longer TikTok AI videos, Grok Bot, ChatGPT Ads Manager tools & Sponsored Agents.
See the 5 trends advertisers should watch and what they mean for campaigns. #PPCChat #SEOChat
jumpfly.com/blog/ai-in-onlin…
Who has a hand on the Google Ads controls now? Both the PPC manager and AI.
After 20 years in Google Ads, the work has changed from pulling every lever to knowing which ones still need a human hand.
See what we’ve lost and gained.
#PPCChat #SEOChat
jumpfly.com/blog/what-we-los…
Low-value AI content can create lasting SEO risk.
Google tells quality raters to give its “Lowest” rating to content with little effort, originality, or added value.
See what this means for your SEO strategy.
#SEOChat #PPCChat #AI #SEO
jumpfly.com/blog/why-ai-gene…
Google Display campaigns are moving to Demand Gen. Starting Jan. 2027, advertisers can’t create new standalone Display campaigns.
See what’s changing, how migration works, and how to prepare.
#GoogleAds #DemandGen #PPCChat #SEOChat
jumpfly.com/blog/google-disp…
Search & AI are connecting the dots. 🤖 What do those connections say about your brand?
#EntitySEO #PPCChat #SEOChat
jumpfly.com/blog/entity-seo-…
AI can optimize Amazon Ads for ROAS. But should that be the goal?
Growth, inventory, launches, market share & organic rank can change what success means.
AI brings speed. Experience adds business context.
Read more...
#AmazonAds #PPCChat #SEOChat
jumpfly.com/blog/ai-can-opti…
Broad Match, AI Max, or Smart Bidding Exploration?
Each expands Google Ads performance differently. The right test depends on your campaign goal, tracking, and current limits.
See how they compare and when each makes sense.
#GoogleAds #PPCChat #SEOChat
jumpfly.com/blog/comparing-b…
📈 Case Study Friday 📈
LIJA paired Demand Gen with PMax & Search for its Spring launch.
Results YoY:
💰 Revenue +65%
🛍️ Conversions +53%
📈 Traffic +181%
🎯 ROAS goal maintained
See how...
#PPCChat #SEOChat
jumpfly.com/case-studies/ppc…
83% of shoppers plan purchases before Black Friday. Is your paid search plan ready?
Our 2026 guide by @nikkijumpfly covers holiday timing, budgets, Cyber 12, shipping cutoffs, PMax assets & more.
Start planning now.
#PPCChat #SEOChat #GoogleAds
jumpfly.com/blog/search-ads-…
