Modernist logo archive, international research initiative & zine series. A project by @richbaird
London, England
Joined October 2015
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Become a better logo designer faster. Learn from history’s greatest.
Discover 3000+ logos, carefully digitised and added to the latest library of its kind online. Updated daily.
Start here 👉 logo-archive.org
Saul Bass Logos - From AT&T's bell to United's tulip, the stories behind Saul Bass's most famous logos 👉 logohistories.com/p/saul-bas…
Logos that feature snails, lots of Japanese logos in the mix. See more at logo-archive.org
#logos #branding #symbols #icons
LogoArchive retweeted
The archive has gotten big, now over 5500 logos, curated and individually drawn, and cross referenced. To expand discovery, we’ve added new nifty little matrix to play with - see what you think.
👉 logo-archive.org
LogoArchive retweeted
Some of my favourite modernist logos in colour.
Find these and hundreds more at logo-archive.org
#logos #design #branding #designhistory #logoarchive
British construction group Tarmac was named after the road surfacing material developed and patented by Edgar Purnell Hooley in 1902.
Under Robin Martin’s leadership, Tarmac moved from being an important regional force to a national road stone and contracting business with acquisitions playing a major role in Tarmac’s growth.
By the 1960s, Tarmac had become a group covering construction, civil engineering and road making, as well as manufacturing the core material it was known for.
The acquisition of new companies and rapid growth created a large and multifaceted corporation but also confusion around its identity. To address this, Tarmac worked with Design Research Unit (DRU) to develop a new corporate identity and logo that would unite the principle subsidiaries and establish a strong and unified presence, making the most of its growing scale.
Designer Ronald Armstrong working at DRU took the consolidation of seven subsidiaries as the starting point for the logo. By repeating the letter ‘T’ seven times forming a tessellating cluster, he created a logo that also evoked roadstones and construction. This was then paired with the wordmark that had been created four years earlier.
The logo remained in use for over 30 years, weathering financial troubles only to be retired in 1996. Its replacement was developed by consultants Sampson Tyrell. Employees felt the old mark looked ‘dated and tied the company too closely to road building and traditional construction’. Instead, Tarmac wanted the new identity to present it as a unified, forward-looking group.
#logos #branding #designhistory #logoarchive
LogoArchive retweeted
Corporate Identity for Supermarkets - From counter to shelf - How the rise of supermarkets changed the commercial value of coordinated brand identities.
Link in the comments
The archive has gotten big, now over 5500 logos, curated and individually drawn, and cross referenced. To expand discovery, we’ve added new nifty little matrix to play with - see what you think.
👉 logo-archive.org
Time for a little game…can you guess which brands these concepts were designed for?? Slide 4 is the hardest!
All of these can be found on @logohistories accompanied by in-depth stories about their design. Link in comments
Discover these and more at logohistories.com
LogoArchive retweeted
Those grids and guides we see today have a practical and historical foundation. Amongst the 200 stories within the LogoHistories archive are the the technical drawings that made consistency possible across borders.
Logo Histories is where these constructions live alongside hundreds of other logos and stories, many illustrated with rare technical drawings and mock-ups, some with lots of previously unseen concepts.
Link for more in thread
Zdenék Ziegler, Czechsolovakia.
Discover more Italian logos at logo-archive.org
#logos #branding #logodesign #designhistory #graphicdesign
Those grids and guides we see today have a practical and historical foundation. Amongst the 200 stories within the LogoHistories archive are the the technical drawings that made consistency possible across borders.
Logo Histories is where these constructions live alongside hundreds of other logos and stories, many illustrated with rare technical drawings and mock-ups, some with lots of previously unseen concepts.
Link for more in thread
Discover lots more at LogoHistories.com
Royal Bank of Scotland by Mark Woodham, 1968. Shell by Raymond Loewy,1972. Tokyo Metropolitan Area by Hidemichi Yamao, 1986, Japan, Green Day Campaign. Narita Synthesis by Purado Co. 1982.
#logos #branding #design #logoarchive
LogoArchive retweeted
Every famous logo that exists today survived something: a chairman, a committee, a competition, a family member or a better idea that simply came too early. Amongst the 200 stories within the LogoHistories archive are those logos that never came to be.
Every famous logo that exists today survived something: a chairman, a committee, a competition, a family member or a better idea that simply came too early. Amongst the 200 stories within the LogoHistories archive are those logos that never came to be.
For more 👉 LogoHistories.com
Following on from the wild logo for Tomato Bank, next week on @logohistories - I’ll cover the story of Japan’s Toho Bank logo, 1991. It’s fascinating!
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