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Tips for #InfluencerMarketing: - set campaign goals: after deciding on the goals, start looking for influencers who will bring about those specific results. - give influencers creative control: If you want their messaging to be authentic, you can't micromanage their content.

Regardless of follower count, engagement per dollar will determine the value you're getting from an influencer.

Working with a micro-influencer is a way to reach a more interactive, localized audience.

Working with live streaming influencers is risky. Be sure to do it with an influencer that you trust to do right by the story that you're trying to tell.

When comparing influencers, ask yourself: how much engagement are you getting for every dollar you spent?

Influencer marketing has two primary components: promoting general brand awareness and influencing people to take a particular action–whether that's to purchase something, donate, or engage in a particular action related to your initiative.

All the best salespeople are ambiverts, a cross between an extrovert and an introvert. You want to be in that Goldilocks zone of personality type.

Your mindset shouldn't be whether you are capable of something. Ask yourself how you're going to do it.

Famous athletes, actors, and even politicians can all be considered influencers.

If you live your life in a cookie cutter manner, you're going to feel restricted. Everyone deserves to live in their own unique way.

Instead of thinking about whether you can do something, start thinking about how you can do that thing.

Sponsored content allows you to tap into creators who can create unique content that you would have never been able to create.

Creating long-term partnerships with influencers means that your brand awareness will grow as the influencer’s audience does.

Partnering with influencers can help you tap into previously unavailable markets.

Influencer marketing helps you become a relatable brand that is backed up by a trustworthy figure.

A successful influencer doesn't need special equipment. Even just a cell phone can do the trick.

An influencer should be aligned with your brand’s values and mission for optimal results.

Long-term relationships with influencers allow your brand to grow as the influencer does.

Even a single post promoting your brand from a big content creator can make your brand go viral.

Companies should always consider WHERE their content is being experienced.