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MarTech Series

@MarTechSeries

MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

 Hawthorne, CA
martechseries.com
Joined November 2016
  • Tweets104K
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These measures link campaign results to the quality of agents’ decisions. They help you decide which actions deserve more autonomy and which ones should remain under human control at scale. ow.ly/w45Z5104rI5 #MarTech #MarketingTechnology #MarketingTech #AdTech
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As personalization became more granular, marketers assumed segmentation would simply fade away and be replaced by autonomous algorithms. Tech vendors embraced the pitch that “segmentation is dead” because it sounded cleaner than “segmentation must evolve.” ow.ly/Hbzj5104ryu
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A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/M07v5104rrK #MarTech #MarketingTechnology #MarketingTech
Why the Best Loyalty AI Is the AI You Never See

Why the Best Loyalty AI Is the AI You Never See

That is where we see the real promise of an agentic approach to loyalty. Better context. Better judgment. More restraint.

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Wizstar Launches Wizshot 1.0, Its First In-House Video Generation Model, Making High-Quality AI Video Creation More Cost-Efficient ow.ly/xQ7e5104vGw #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Wizstar Launches Wizshot 1.0, Its First In-House Video Generation Model, Making High-Quality AI...

Wizstar Launches Wizshot 1.0, Its First In-House Video Generation Model, Making High-Quality AI...

Wizstar, an AI-powered content creation platform, announced the launch of Wizstar Wizshot 1.0, its first in-house reference-to-video model, developed and trained from the ground up.

martechseries.com
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Blotato Launches Official ChatGPT Plugin for Social Media Scheduling and DMs ow.ly/u2qZ5104sim #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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CutGPT Launches Free AI Chatbot That Pays Users to Use It ow.ly/ae345104shj #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Box Unveils the Next Generation of Enterprise AI with New Agentic Workflow Automation and Advanced Threat Detection ow.ly/zPX85104sfz #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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SupportNinja Brings AI-Native CX Solutions to Ecommerce Through Aventus Acquisition ow.ly/fcn05104s9N #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Box Unveils All-New Box for Industries to Securely Deliver Enterprise Context to AI and Transform Critical Workflows ow.ly/gfwq5104s9p #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Jamloop Promotes Three Leaders Across Technology, Product and Operations to Fuel Continued Growth ow.ly/Tr7W5104s6W #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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ASAPP and Atain Partner to Deliver Expert-in-the-Loop AI Customer Service for Global Enterprises ow.ly/Jqse5104s6p #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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ProAxis. AI Launches AI-Powered Pay-Per-Call and Lead Exchange Platform ow.ly/Hb2e5104s5P #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Kaltura Announces General Availability of Dynamic UI, Turning AI Conversations into Rich, Personalized, Interactive Digital Experiences ow.ly/YJZv5104s5A #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Priority Software Expands its Business Management Portfolio with the Acquisition of Fireberry, Accelerating Its AI-First Vision for the Future of Business Management ow.ly/e6M05104s4S #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Strategus Partners with PubMatic to Unlock Smarter CTV Performance for Advertisers in Live Sports ow.ly/wp6K5104rSo #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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More data doesn’t always result in better marketing decisions. For example, a customer viewing a product page may simply be window shopping with no intention to purchase. Opening an email may signal serious intent but may also be an automated privacy event ow.ly/tcW051044st
Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: Which Customer Signals Are Actually Worth Paying For?

Martech Signal Economics: It's twice as rigorous as that and allows for a better evaluation of customer information.

martechseries.com
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A generic offer with no connection to a guest’s actual behavior still feels generic, no matter how sophisticated the targeting behind it. And guests are already telling us they want something more meaningful. ow.ly/CS0q51044oF #MarTech #MarketingTechnology #MarketingTech
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With AI programming, advertising fraud has reached new levels of complexity, and fraudsters can now launch large-scale attacks with ease. Campaigns are being flooded with redundant traffic that provides no value and instead just drains resources. ow.ly/ItbI51044jV #MarTech
Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

Tackling the AI-Driven Traffic Surge: Protecting PPC Budgets from Sophisticated Bots

The hidden cost of AI fraud is corrupted conversion data sending your campaign optimisation efforts in the wrong direction.

martechseries.com
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Box Partners With NVIDIA to Deliver the Trusted Content Layer for Enterprise AI ow.ly/yhmB510483P #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
Box Partners With NVIDIA to Deliver the Trusted Content Layer for Enterprise AI

Box Partners With NVIDIA to Deliver the Trusted Content Layer for Enterprise AI

Box, Inc., the leading Intelligent Content Management (ICM) platform, announced an expanded collaboration with NVIDIA that enables organizations to securely execute AI-powered workflows at scale.

martechseries.com
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fullthrottle. ai® Appoints Jon Camerata as Chief Revenue Officer to Accelerate New Business Growth ow.ly/ca8L510482S #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
fullthrottle.ai® Appoints Jon Camerata as Chief Revenue Officer to Accelerate New Business Growth

fullthrottle.ai® Appoints Jon Camerata as Chief Revenue Officer to Accelerate New Business Growth

fullthrottle.ai®, the AI-powered AdTech operating system for mid-market brands, agencies, and media companies.

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