Does featuring Sydney Sweeney = being able to raise at a 2 billion valuation? @Novig are rumoured to be raising new funding at a valuation of up to $2 billion, four times the $500 million they hit eight months ago. Most of their $105.4 million funding in total so far has come from: 1) $18 million Series A in August 2025 2) $75 million Series B, led by Pantera Capital, in February 2026. To put that in context, Kalshi have raised about $2.7 billion and Polymarket about $2.9 billion across all their rounds, and both are valued above $20 billion. Novig have raised more than any other prediction market we track, with ProphetX next at $35 million. If you read our Novig piece last month, you'll know they only opened nationwide on 4th August 2026 and crossed $1 billion in notional volume on 12th September 2026. They have kept going since, trading $484 million in the week to 3rd October 2026, up 17% on the week before. Novig credit the Sydney Sweeney campaign for a lot of that. In the 20 days either side of its launch in early September 2026, trading volume rose nearly 94% and first-time depositors rose more than 218%. "We have to be willing to take outsized risk relative to the size of the company, doing that in a responsible way, of course," said co-founder Jacob Fortinsky. The round hasn't been confirmed yet, but it could be before the end of 2026. More insights like this in the link below: